The new world: The challenges and promises of the metaverse for retailers
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A presentation from NRF 2022: Retail’s Big Show with Emma Chiu, Intelligence Director at Wunderman Thompson.
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The new world: The challenges and promises of the metaverse for retailers
- 1. Emma Chiu Global Director, Wunderman Thompson Intelligence The new world: The challenges and promises of the metaverse for retailers
- 4. Download the report via wundermanthompson.com
- 5. Source: Wunderman Thompson Data. Fielded in July 2021 among 3,011 respondents across US, UK and China of global users agree their everyday life and activities depend on technology aa 76 Tech is an intricate part of our everyday. 81 say they switch “on” digitally to unwind 64 say their social life depends on tech
- 6. The metaverse is an extension of our lives enhanced by technology. — It currently exists as a series of virtual worlds. — In the future the Metaverse will be an interconnected and limitless world where our digital and physical lives fully converge.
- 8. 8 There will be no clean Before Metaverse and After Metaverse MatthewBall, venturecapitalist “
- 9. Source: Wunderman Thompson Data. Fielded in July 2021 among 3,011 respondents across US, UK and China of consumers expect most brands to have seamless tech capabilities and platforms aa 82 Consumers expect brands to have digital presence 85 agree brands need to have a digital presence to be successful in the future 62 feel they have a closer relationship with brands that have strong digital presence
- 10. QUIZ Which is the most digitally advanced brand in the UK and US?
- 11. 01 Virtual possessions Metaverse trends 02 Connected wellbeing 03 Digital relationships 04 The creativity catalyst 05 New virtual venues 06 Liminal spaces 07 Digital real estate 08 Travelportation 09 Gamevertising 10 New retail frontiers 11 The metaverse workforce 12 MetaSocieties
- 12. 01 Virtual possessions Metaverse trends 02 Connected wellbeing 03 Digital relationships 04 The creativity catalyst 05 New virtual venues 06 Liminal spaces 07 Digital real estate 08 Travelportation 09 Gamevertising 10 New retail frontiers 11 The metaverse workforce 12 MetaSocieties
- 14. RTFKT
- 18. “The biggest opportunity for physical goods is virtual goods.” — Ryan Mullins, founder and CEO, Aglet
- 20. Nikeland
- 21. SK-II City
- 22. The Sims 4, Spa Day
- 27. Source: Top: Into the Metaverse, Wunderman Thompson Data, July 2021 UK, US and China survey Bottom: The Future Shopper, Wunderman Thompson, 2021, Europe, APAC, LATAM, US, UAE Prefer to shop with brands that have both an online and an offline presence. aa 64 Retail is being hybridized Believe the future of shopping is hybrid. aa 83
- 30. 30 Snap Arcadia x Shake Shack
- 31. 31 Brookfield
- 32. Source: Wunderman Thompson Data. Fielded in July 2021 among 3,011 respondents across US, UK and China of global consumers believe that technology is our future aa 93 The future of tech? 78 agree tech can help create a more equitable society 88 believe tech can make the world a better place.
- 33. QUIZ ANSWER
- 34. Thank you Emma Chiu, Global Director, Wunderman Thompson Intelligence