The "Insane" Business Case: Why Brand CFOs Love Uniting Brand & Commerce Sites
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The "Insane" Business Case: Why Brand CFOs Love Uniting Brand & Commerce Sites
- 1. 1
- 2. UNIFYING BRAND & COMMERCE 2 + ONLINE FLAGSHIP STORE
- 3. UNIFYING BRAND & COMMERCE Agenda - Why should I do it? - How do I do it? - How big is the financial impact? - Who should care? - An offer for you 3
- 4. WHY SHOULD I DO IT? 4
- 5. 5 Digital commerce has proven to be a boon for brands.
- 6. 6 Brands can INSPIRE and CONVERT using digital channels.
- 7. 7
- 8. 8 Initially two separate destinations: Brand Sites to inspire. Online Shops to convert.
- 9. NIKE.COM VS. STORE.NIKE.COM (2013) 9
- 10. APPLE.COM VS. SHOP.APPLE.COM (2013) 10
- 11. PANDORA.NET VS. PANDORA ESTORE 11
- 12. 12 Promoting two separate destinations has significant drawbacks.
- 13. SEPARATE BRAND & COMMERCE - Brand Site that doesn’t convert - Online Shop that doesn’t inspire - “Lost” visitors - Lower overall conversion - Inconsistencies - Poor SEO - Slow to update - Costly to maintain - Less engaging 13 Significant Drawbacks
- 14. 14 What you really want is an ONLINE FLAGSHIP STORE.
- 15. 15 Online Flagship Stores combine brand and commerce experiences. Now, brands can boost their revenue by unifying brand and commerce sites.
- 16. HOW DO I DO IT? 16
- 17. APPLE.COM (2018) 17 Unified Brand & Commerce
- 18. APPLE.COM - No separation of brand & commerce - Seamless flow - Abundance of inspiring content - Visual! - Animated micro experiences - Multi-country & multi-language - Responsive & adaptive 18 What stands out?
- 19. 19 All major commerce platforms lack sophisticated content & experience management.
- 20. ALTERNATIVE APPROACHES 1. Customize • Lack of OOTB functionality • Not well supported • Hard to maintain 2. Replace • OOTB functionality • Costs are often prohibitive • Very long lead time • Most commerce platforms lack advanced content capabilities 3. Build from scratch (using framework) • Flexible • Costs are often prohibitive • Very long lead time 4. Augment • OTTB functionality • Flexible • Low risk • Fast time-to-value • Two open systems 20 How to unify brand & commerce
- 21. 21 Augmenting your existing commerce platform
- 22. 22 Add sophisticated content & experience management
- 26. 26 Text on Image
- 30. 30 SEO
- 31. 31 Content Reuse for Outbound Marketing
- 36. 36 It is possible to add sophisticated Content & Experience Management to your IBM, SAP, Salesforce or Magento commerce platform within weeks. It also works with homegrown commerce platforms.
- 37. HOW BIG IS THE FINANCIAL IMPACT? 37
- 38. FINANCIAL IMPACT A. Increased Conversion B. Increased Average Order Value C. Increased Organic Search Traffic D. More efficient Content Marketing Campaigns E. Increased Customer Loyalty 38 Unified Brand & Commerce drives top-line growth
- 39. 39 A prospect of ours: 100M visitors to brand site. 20M reach the online store.
- 40. 40 Bad news: 80M never made it to the store.
- 41. 41 What if all 100M visitors experienced an inspiring online flagship store?
- 42. 80M additional store visitors. Let’s assume: 50% lower conversion and 50% smaller average order value Double the revenue! 42
- 43. 43 Even with 75% lower conversion and 50% smaller average order value 50% revenue growth
- 44. “INSANE” BUSINESS CASE 44 Overall, our customers see significant top-line growth.
- 46. B2C BRANDS 46
- 49. 49 B2B brands leverage B2C innovations.
- 50. EMERSON 50
- 51. 51 EMERSON
- 52. 52 EMERSON
- 53. 53 EMERSON
- 54. AN OFFER FOR YOU 54
- 55. OUR OFFER We’ll build the business case with you. Then, we’ll build a proof of concept for you within days. Come to CoreMedia’s booth #2433 and learn more. Or send me an email: soeren.stamer@coremedia.com 55 Experience Your Own ONLINE FLAGSHIP STORE
- 56. OUR OTHER OFFER Come to Friedman’s Hell’s Kitchen (right next to the show) daily from 4:30-6pm. 56 Join us for our daily Happy Hour
- 57. WHAT DOES COREMEDIA DO? > Better Content Management > Advanced Asset Management > Deep eCommerce Integrations 57 CoreMedia’s Content Experience Platform Provides the Following:
- 58. Find me on LinkedIn or Twitter: @soerenstamer 58
- 59. 59
- 60. 60
- 61. THANK YOU! (Sören Stamer) CEO & Co-Founder soeren.stamer@coremedia.com +49 40 325587-100 Twitter: @soerenstamer LinkedIn: soerenstamer Your questions?
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