The Impact of a Threat - How the Mall of America and its Partners Responded to a Terrorist Threat

1. 6/28/2017
1
The Impact of a Threat - How the
Mall of America and its Partners
Responded to a Terrorist Threat
Doug Reynolds, Director of Security, Mall of
America; Brady Sowell, Loss Prevention Director,
Old Navy and Mark Stehlik, Commander,
Bloomington, MN Police Department
The Impact of a Threat
How MOA and its Partners
Responded to a Terrorist Threat

2. 6/28/2017
2
Three Takeaways
• Perspective of landlord, LEO, and tenant
• Concept of coordination and messaging
• Means to bolster security impression while
maintaining business.
The Facility – by the numbers
• 2 billion
• 42 million
• 5.6 million
• 15,000
• 520
• 95%

3. 6/28/2017
3
My Team – MOA Security
• Training (weeks)
• Patrol
• Field Training Officer (FTO)
• Bike
• Parental Escort Policy
• Traffic
• K-9
• Behavior Detection
• Dispatch
• Intel analyst
• Feb 21, 2015
• Sat. - AM
Jimmy Knucklehead

4. 6/28/2017
4
Initial Meeting
• Met quickly
• MOA senior leadership; LEO (local, transit,
county, state, federal); anchor tenants
• Worked together – mostly knew each other or
our entities
Press Release
• Short window to brief higher-ups and prepare
statement
• Joint message
• Clear message
• Address threat without legitimizing it
• DHS – Secretary Johnson (next morning)

5. 6/28/2017
5
Tenant Notification
• Letter: Sunday, February 22nd
• Meeting: Thursday, February 26th (Overflowing)
• Presenters - MOA senior management; MOA Security; BPD;
DHS (PSA)
• Simple message – We continue to be vigilant, but you will
see some changes
• Balance recognition of threat with not adding legitimacy
• We don’t do it alone
Additional Staffing
• Security (In-house)
• Security (Contract) – bag checks, ramps, etc.
• Canine Services (Int. & Ext.)
• LEO

6. 6/28/2017
6
Incurred Additional Expenses
• Internal security = $1 Million
• Contract security = $200K
• Contract canines = $200k
• LEO = $2 Million
• Marketing = $1 Million
Staffing – The Long Plan
• How to ratchet up and down (other threats,
holidays, perception / scrutiny, etc.)
• Potential burn out
• New positions – Peter to Paul
• Maintaining an earned positive reputation

7. 6/28/2017
7
Bloomington PD Impact
• Staffing at MOA prior to threats
• Deployment concerns
• Meetings with MOA
• Tenant meetings
Equipment Issues
• Issues with concerns of
officers
• Procuring and staging
additional equipment
• Squads

8. 6/28/2017
8
C.O.T.
• Numbers of officers
• Burnout/Overworked
• Outside agency assist
Old
Navy
LP
MOA Mall
Security
Team
Gap, Inc
Business
Continuity
Planning
Cross Brand
Partners
Law
Enforcement
Corporate
Security
Field
Leadership
Team

9. 6/28/2017
9
The Intel Cycle
Recap: Three Takeaways
• Perspective of landlord, LEO, and tenant
• Concept of coordination and messaging
• Means to bolster security impression while
maintaining business

10. 6/28/2017
10
After this session…
• How important Law Enforcement and Mall Security
partnerships are with retail Loss Prevention