The Favorite 50 is STORES Magazine’s annual ranking of shoppers’ preferred e-commerce sites derived from a survey of consumers’ online shopping habits. See all the companies that made the list in 2016: https://nrf.com/news/the-favorite-50-2016

1. 11 RETAILERS THAT
ROSE IN THE RANKINGS
IN 2016
The Magazine of NRF
SEPTEMBER 2016
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2. See more from STORES Magazine’s
Favorite 50 Retailers 2016: nrf.com/favorite50.
The Magazine of NRF
SEPTEMBER 2016
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WAYFAIR Up 26 spots to No. 23
Wayfair continues to win over shoppers with active users
of the company’s five home-furnishing websites totaling 6.7
million at the end of June; revenues grew 60 percent to $787
million.

3. See more from STORES Magazine’s
Favorite 50 Retailers 2016: nrf.com/favorite50.
The Magazine of NRF
SEPTEMBER 2016
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NIKE Up 16 spots to No. 17
Nike is ramping up its digital strategy, upgrading Nike.com and
advancing its suite of mobile apps; in 2015, its e-commerce
sales grew 51 percent over the prior year.

4. See more from STORES Magazine’s
Favorite 50 Retailers 2016: nrf.com/favorite50.
The Magazine of NRF
SEPTEMBER 2016
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LOFT Up 11 spots to No. 39
With generous sizing, beloved basics and a commitment to
on-trend fashion looks, LOFT is building a growing base of
devoted fans for its new parent, Ascena Retail Group.

5. See more from STORES Magazine’s
Favorite 50 Retailers 2016: nrf.com/favorite50.
The Magazine of NRF
SEPTEMBER 2016
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ZULILY Up 10 spots to No. 20
Zulily began as an e-commerce darling and has evolved into a go-
to website for shoppers who embrace its steady offering of new
products and new experiences; acquired by QVC for $2.4 billion last
year, revenue grew year-over-year by 23 percent to $366 million.

6. See more from STORES Magazine’s
Favorite 50 Retailers 2016: nrf.com/favorite50.
The Magazine of NRF
SEPTEMBER 2016
STORES_1.indd 1 22/08/2016 21:08
BED, BATH & BEYOND
Up 10 spots to No. 28
Bed Bath & Beyond rolled out usability improvements to its web and
mobile sites and relaunched the brand’s mobile apps; sales in the
digital channel have benefited, growing more than 20 percent in a
recent quarter.

7. See more from STORES Magazine’s
Favorite 50 Retailers 2016: nrf.com/favorite50.
The Magazine of NRF
SEPTEMBER 2016
STORES_1.indd 1 22/08/2016 21:08
BELK Up 10 spots to No. 30
Significant investments in e-commerce distribution and
fulfillment operations in 2014-2015 are paying off handsomely
for the department store; that’s good news for new CEO Lisa
Harper.

8. See more from STORES Magazine’s
Favorite 50 Retailers 2016: nrf.com/favorite50.
The Magazine of NRF
SEPTEMBER 2016
STORES_1.indd 1 22/08/2016 21:08
WISH.COM Joins the list at No. 24
Wish.com has raised nearly $600 million from investors and claims
hundreds of millions of users; this e-commerce mobile app began by
asking people to create wish lists and then approached merchants
willing to fulfill those desires. Things have taken off from there.

9. See more from STORES Magazine’s
Favorite 50 Retailers 2016: nrf.com/favorite50.
The Magazine of NRF
SEPTEMBER 2016
STORES_1.indd 1 22/08/2016 21:08
HSN.COM Joins the list at No. 41
HSNi CEO Mindy Grossman says digital “remains a key area of
strategic focus” that now makes up 54 percent of the business;
mobile sales grew 16 percent in the second quarter quarter,
reflecting 21 percent of the brand’s total business and 40 percent
of digital sales.

10. See more from STORES Magazine’s
Favorite 50 Retailers 2016: nrf.com/favorite50.
The Magazine of NRF
SEPTEMBER 2016
STORES_1.indd 1 22/08/2016 21:08
REI Joins the list at No. 42
REI reported $2.4 billion in revenue for 2015; digital sales grew by
almost 23 percent. The lift is tied to its app providing concierge
service for U.S. National Parks and to its #OptOutside campaign,
encouraging employees and customers to spend Black Friday in the
great outdoors.

11. See more from STORES Magazine’s
Favorite 50 Retailers 2016: nrf.com/favorite50.
The Magazine of NRF
SEPTEMBER 2016
STORES_1.indd 1 22/08/2016 21:08
GROUPON Joins the list at No. 43
What’s the deal with Groupon? It grew its customer base by 1.1
million in the last quarter, reaching 28 million total customers with
a strategy that focuses on serving local merchants and increasing
awareness through marketing.

12. See more from STORES Magazine’s
Favorite 50 Retailers 2016: nrf.com/favorite50.
The Magazine of NRF
SEPTEMBER 2016
STORES_1.indd 1 22/08/2016 21:08
VICTORIA’S SECRET
Joins the list at No. 44
The company has shifted away from catalogs and is planning to exit
the swimwear business, putting Victoria’s Secret’s direct-to-consumer
channel in the spotlight; e-commerce represents a large share of
overall sales, accounting for 21 percent of the business unit’s overall
revenue.

13. The Favorite 50 is STORES Magazine’s annual
ranking of shoppers’ preferred e-commerce
websites, derived from a survey of consumers’
online shopping habits.
See all the companies that made the list in
2016:
nrf.com/favorite50
The Magazine of NRF
SEPTEMBER 2016
STORES_1.indd 1 22/08/2016 21:08