Presentation from NRF 2019 Retail's Big Show Ray Ehscheid, IA | | Interior Architects Rob Smith, The Phluid Project David Dancer, Medmen

1. STORE TOUR 2019
MOST INTERESTING
NEW CONCEPTS
RAY
EHSCHEID
IA|INTERIOR
ARCHITECTS
ROB
SMITH
THE PHLUID
PROJECT
DAVID
DANCER
MEDMEN

2. RETAIL DESIGN INSTITUTE

3. www.retaildesigninstitute.orgRetail Design Institute Board of Directors Spring Board Meeting, 13th March 2016, Dallas 3
NEW YORK | MOST INTERESTING NEW STORES
Madison Avenue
Fifth Avenue
Times Square
Meatpacking
NoHo
SoHo
Seaport
Brooklyn

4. www.retaildesigninstitute.orgRetail Design Institute Board of Directors Spring Board Meeting, 13th March 2016, Dallas 4
SEAPORT | 10 CORSO COMO
Photo credit: Howard Hughes
The legendary shopping experience
environment curated by Carla Sozanni
lands with art, food and fun amidst the
newly polished Seaport District.

5. www.retaildesigninstitute.orgRetail Design Institute Board of Directors Spring Board Meeting, 13th March 2016, Dallas 5
SOHO | GUCCI
Photo credit: Pablo Enriquez, RDI
A gloriously eclectic space matching the
serious whimsy of Alessandro Michele's
joyful vision for the brand, Gucci SoHo
debuts a new direction.

6. www.retaildesigninstitute.orgRetail Design Institute Board of Directors Spring Board Meeting, 13th March 2016, Dallas 6
SOHO | HESPIRIOS
Photo credit: Alyson Redding
Autumn Hruby's cozy knitwear sits side by
side with art, books and cheese in this
lovingly visualized home-like environment

7. www.retaildesigninstitute.orgRetail Design Institute Board of Directors Spring Board Meeting, 13th March 2016, Dallas 7
SOHO | ROWING BLAZERS
Photo credit: Omi Tanaka
The Clubhouse mashes together the
aesthetic of fashion, function and fun with
pop up shops by like-minded brands

8. www.retaildesigninstitute.orgRetail Design Institute Board of Directors Spring Board Meeting, 13th March 2016, Dallas 8
SOHO | CHAMPION
Photo credit: MR magazine
The brand roars in it's second NYC site,
with recycled wood bleachers and unique
sneakers to delight fanatics and classics
to soothe all others.

9. www.retaildesigninstitute.orgRetail Design Institute Board of Directors Spring Board Meeting, 13th March 2016, Dallas 9
SOHO | SUNSPEL
Photo credit: Sunspel
At the British brand's first stateside store,
casual luxury abounds with
classic products for both men and women.

10. www.retaildesigninstitute.orgRetail Design Institute Board of Directors Spring Board Meeting, 13th March 2016, Dallas 10
SOHO | ROMAN AND WILLIAMS GUILD
Photo credit: Adrian Gaut for Roman and Williams
The perfect place to find "objects with
personality", this store bursts with energy
and imagination; part showroom, part
restaurant, all a discovery.

11. www.retaildesigninstitute.orgRetail Design Institute Board of Directors Spring Board Meeting, 13th March 2016, Dallas 11
SOHO | BIRKENSTOCK
Rendering credit: Birkenstock
TPG took inspiration from the brands focus
on natural materials to create a store
reflecting comfort, craftsmanship and
nature.

12. www.retaildesigninstitute.orgRetail Design Institute Board of Directors Spring Board Meeting, 13th March 2016, Dallas 12
MEATPACKING DISTRICT | DIOR
Photo credit: Andrew Morales
An enveloping pop up featuring fashion
and accessory collections in a space
swathed in toile de jouy. Collaborations
and new product will drop monthly.

13. www.retaildesigninstitute.orgRetail Design Institute Board of Directors Spring Board Meeting, 13th March 2016, Dallas 13
NOHO | THE PHLUID PROJECT
Photo credit: Daniel Potes, Sonzai Photography
A gender-free store and community center,
The Phluid Project encourages all
individuals to explore themselves, and to
embrace the challenges of today.

15. The “Ph” represents balance
between masculinity and
Femininity.
The ”Project” is about working
together with people collectively
and making something better

19. Gen Z, the most gender neutral demographic, will represent 40% of all the
consumers by 2020.
56% of gen z shops outside of their specific gender.
Gen z spending potential including allowance, earned wages and gifts will reach
$143b by 2020.
TPP is targeting $50M in sales in 5 years through a multi-channel growth
strategy.

25. In less than a year, The
Phluid Project was
featured by
mainstream
publications across
the globe.

26. Within the first 8 months after launch, The Phluid Project received:
Unique web visits
Page views
Followers on instagram
Store conversion rate
These interactions were achieved organically, without paid marketing or search.

28. The Phuture is Phluid

29. www.retaildesigninstitute.orgRetail Design Institute Board of Directors Spring Board Meeting, 13th March 2016, Dallas 29
TIMES SQUARE | LEVI’S
Photo credit: Levi’s
The brand's biggest store yet
features denim customization, on
site tailors and t shirt printing on
demand.

30. www.retaildesigninstitute.orgRetail Design Institute Board of Directors Spring Board Meeting, 13th March 2016, Dallas 30
FIFTH AVENUE | MED MEN
Photo credit: Joe Schildhorn
The "dispensary" hits a high note, with a
gorgeous space, professional staff and
high quality cannabis breaking new
ground for a burgeoning industry

31. David H. Dancer
Chief Marketing Officer

32. • Cannabis Landscape
• MedMen Business Strategy
• The MedMen Retail Experience
Agenda:

33. America’s Changing View of Cannabis
20%
of Americans
Live in a state where
Marijuana is legal
for adult use
64%
of Americans
Support fully legalizing
Marijuana
of Americans
Live in a state where
Marijuana is legal
In some form
94%
of Americans
Support legalizing
Medical Marijuana
(1) PolitiFact (April 2018)
(2) Based on U.S. census data and the National Conference of State Legislatures
(3) Quinnipiac University poll (April 2017)
(4) Gallup poll (October 2017)
(1)
(2)
(3)
(4)
60%

34. The State of Legalization

35. MedMen Approach
Evolved Retail
Experience
Execution on 66
licensed stores
Innovative
Cultivation
End-to-end control of
supply chain
Accessible
Brands
Distribution of [statemade] &
partner brands
(1)
Note: Represents internal management goals for revenue, based on current market conditions. MedMen is not projecting a timeframe during which to achieve the objective

36. MedMen U.S. Footprint
Licensed for:
12States
76Retail Stores
13Factories
~50% US Population
Addressed
(1)
Note: Includes footprint to be acquired through announced PharmaCann transaction and recently announced license acquisitions in Arizona, Illinois and San Francisco Bay Area.
Of the total licensed facilities, including both existing facilities and announced acquisitions, there are 26 retail stores and 7 factories currently operating
(1) Through the acquisition of PharmaCann, MedMen will own licenses across 12 states. These 12 states comprise approximately 50% of the total U.S. population

37. MedMen Retail Footprint
California
9 stores
Illinois
5 stores
Nevada
3 stores
New York
8 stores (1)
Florida
30 stores
Arizona
1 store
Michigan
1 store
Ohio
1 store
Massachusetts
3 stores
Pennsylvania
3 stores
Maryland
1 store
Virginia
1 store
5th Ave. Manhattan West HollywoodLas Vegas / ParadiseAbbot Kinney
Note: Includes stores acquired through transactions announced, but not yet closed. There are currently 26 operating stores. Miami store image is a rendering for a planned location
(1) Through PharmaCann transaction, MedMen will have access to two master licenses in the state of New York, which each allow for four retail stores

38. 01
Abbot Kinney Flagship: First Mover Advantage
Competing stores not permitted within 700 feet of MedMen stores.
Limited areas zoned for commercial activity.

39. Redefining Cannabis Retail
Inviting
Storefronts
Making shoppers
feel welcome before
stepping inside
Making it possible to
see, smell and touch
Friendly
Staff
Enhancing experience
with friendly,
knowledgeable staff
Accessible
Merchandising
Showcasing our premium
products
Interactive
Experience

40. iPad Menus

41. 00
Join me for a tour
MedMen 5th Avenue
@ Bryant Park
1/15/19
10am – Noon
(4 - :30 minute tours)
www.medmennrftours.com

42. www.retaildesigninstitute.orgRetail Design Institute Board of Directors Spring Board Meeting, 13th March 2016, Dallas 42
MID-TOWN | J.PRESS
Photo credit: George Chinsee
A haven for the Ivy League faithful returns
to NY after a 4 year hiatus with a cozy
space in the Yale club.

43. www.retaildesigninstitute.orgRetail Design Institute Board of Directors Spring Board Meeting, 13th March 2016, Dallas 44
FIFTH AVENUE | SAKS FIFTH AVENUE BEAUTY
Photo credit: Gensler
Saks has designed in conjunction with
Gensler an entirely new way of
experiencing beauty, daringly setting the
department on the 2nd floor in a
completely immersive environment.

44. www.retaildesigninstitute.orgRetail Design Institute Board of Directors Spring Board Meeting, 13th March 2016, Dallas 45
FIFTH AVENUE | LONGCHAMP
Photo credit: Erik Townsend
Longchamp's largest US store features
exclusive collections and an extensive
assortment of classics in a fantastic space

45. www.retaildesigninstitute.orgRetail Design Institute Board of Directors Spring Board Meeting, 13th March 2016, Dallas 46
FIFTH AVENUE | NIKE
Photo credit: NIKE
Two maker’s studios offer customization
and an entire floor that adapts to what is
being sought after by most customers
makes the experience unique to New York.

46. www.retaildesigninstitute.orgRetail Design Institute Board of Directors Spring Board Meeting, 13th March 2016, Dallas 47
MID-TOWN | THE CURATED
Photo credit: AD
Culled from the mind of Christian Siriano,
this intimate space features collections of
clothing, accessories and decorative
elements attuned to his aesthetic.

47. www.retaildesigninstitute.orgRetail Design Institute Board of Directors Spring Board Meeting, 13th March 2016, Dallas 48
MID-TOWN | CHANEL
Photo credit: CHANEL
Freshly re-conceptualized by Peter Marino
the redesigned flagship is the brand’s
largest US store, with custom artwork and
immersive environments.

48. www.retaildesigninstitute.orgRetail Design Institute Board of Directors Spring Board Meeting, 13th March 2016, Dallas 49
MID-TOWN | NORDSTROM MEN
Photo credit: NORDSTROM
Taking on the city with style, the Seattle
department store's first New York opening
is men's only with great products and
legendary service.

49. www.retaildesigninstitute.orgRetail Design Institute Board of Directors Spring Board Meeting, 13th March 2016, Dallas 50
MADISON AVENUE | BOTTEGA VENETA
Photo credit: Bottega Veneta
Exuding elegant style and understated
luxury, this space speaks softly to a world
of products built on craftsmanship and
detail.

50. www.retaildesigninstitute.orgRetail Design Institute Board of Directors Spring Board Meeting, 13th March 2016, Dallas 51
BROOKLYN | DEKALB MARKET
Photo credit: Pamela Wong
An incredible assortment of delights both
sweet and savory to eat in or to take home
await as you stroll thru this high-style
Gensler designed eatery.