7. Retail’sBIGShow2017|#nrf17Retail’sBIGShow2017|#nrf17
Digital strategy on the corporate agenda
Brands wanting an intimate experience with customers
Differentiated experience
Government funding driving adoption
Operational efficiencies and cost reductions
Staying Relevant & Innovative
Factors Driving The Tablet Mobility Agenda:
7
8. Retail’sBIGShow2017|#nrf17Retail’sBIGShow2017|#nrf17
Tablets were designed as a consumer product
o Entertainment
o Emails
o Gaming
How do you secure the tablet, while
allowing for?
o Interactivity
o Connectivity
o Mobility
What tablet and operating system to use?
What software to use?
Challenges For Tablet Mobility Deployments:
Customer
Engagement
Mobile
Device OEM
Channel /
Integrators
Peripherals
Software
How to integrate into existing IT infrastructure?
10. Retail’sBIGShow2017|#nrf17Retail’sBIGShow2017|#nrf17 RETAIL TRENDS
• Retailers have historically been very
progressive with customer engagement
initiatives.
• Utilizing significant investments in Digital
experiences is now driving physical
experience in stores – Omni-channel, Look
Books, and Catalog Extension.
• POS market contains many players,
however, EMV and mPOS initiatives are
driving investments.
Retail Use Cases
• POS and mPOS
• Self Service Checkout
• Catalog Extension
• Interactive Display
• Catalog / Product Locator
• Loyalty Program
• Gift Registry
• Back of House
• Credit Application
12. Retail’sBIGShow2017|#nrf17Retail’sBIGShow2017|#nrf17 RETAIL POPULAR USE CASES
POS/mPOS (Mobile POS)
The mobility aspect of the mPOS
device helps merchants provide a
more personalized experience to
customers.
Digital Signage / Kiosk
Omnichannel retailing will facilitate
everything from checking stock to
locating products and completing
online purchases… all while in-
store.
Using technology to create efficiencies by
integrating your inventory, labor
scheduling and employee management
software.
Back of the House Technologies
13. Retail’sBIGShow2017|#nrf17Retail’sBIGShow2017|#nrf17 RETAIL WHY MOBILITY MATTERS
Retailers are using mobile devices to provide a differentiated
customer experience while solving tough retail pain points such
as EMV transition, line busting and building customer loyalty.
Customer Experience Improvements
Increase Sales and Conversions
Less Expensive and Easier Solution
Easily Accept Mobile Payment Options