This document outlines a business case scenario and SWOT analysis for Ramlingam Foods. It identifies strengths such as quality and variety, and weaknesses like perceptions of readymade food and high costs. Opportunities include expanding globally and into e-commerce, while threats are high inventory and packaging expenses. The target market for expansion is identified as Southeast Asia, specifically Malaysia, Indonesia, Singapore, Thailand and Myanmar. A new sub-brand and customized product lines for each country are recommended. The solutions follow principles of scientific management and a scalar chain of expansion.

1. 1. RAHUL CHOUDHARY : LEADER
2. GAGANDEEP SINGH : GENERAL MANAGEMENT
3. N PRAVEEN RAM : MARKETING DEPARTMENT
4. AISHIK BANERJEE : HR DEPARTMENT
5. SHREYA GHOSH : IT AND BUSINESS ANALYST
6. NASEEF NAZAR : FINANCE DEPARTMENT
7. CHINMAY BHAVKE : BUSINESS ADVISORY 2
8. AMAY AGRAWAL : BUSINESS ADVISORY 1
2020
FINAL BUSINESS
CASE SCENARIO

2. SWOT ANALYSIS OF RAMLINGAM FOODS
Strength:
1. Cleanliness & food quality
2. Ensures to retain home aroma ,taste &
flavor
3. Different varieties of product
4. Control on product manufacturing
Weakness:
1. Many people think that readymade
food is not good as the food which
they prepare in home
2. High requirement of working
capital
3. Lack of international operations
Opportunity:
1. Opening of global market
2. Indian food process industry
accounts 32% of worlds total food
market
3. E-commerce platform : e-commerce
growing at 150% growth
Threat:
1. High inventory carrying cost
2. High packaging cost
3. Changing taste & preferences of the
consumer

3. TARGET MARKET FOR INTERNATIONAL EXPANSION
Region: Southeast Asian Countries –
1. Singapore: 5.1 lakh (9.1%)
2. Myanmar: 29 lakh (5.3%)
3. Indonesia: 2.3 lakh (0.1%)
4. Thailand: 2.5 lakh (0.5%)
5. Malaysia: 20 lakh (7%)

4. Introduce a new sub-brand for Southeast Asia

5. Addition in GLOBAL PRODUCT LINE:

6. •Product strategy for Indonesia

7. •Product strategy for Myanmar:

8. •Product strategy for Malaysia:

9. •Product strategy for Singapore:

10. •Product strategy for Thailand:

11. Market development: Ramlingam
foods are in situation of market
development . Ramlingam foods enter in
the new market (Southeast Asia) with its
existing product line (global product line).
Diversification: ramlingam foods
diversifies its business in the 5 countries
of Southeast Asia (Malaysia, Indonesia,
Singapore, Thailand, Myanmar). With the
country special product line by targeting
local resident & Indian in these countries.
•Ansoff matrix

12. *management principles
used in solution:
•Science is not rule of thumb (scientific management):
all this suggestions in this solution are well analyzed. In
this, none of a information are enter without practical
knowledge.
•Scalar chain (general management) :
we use proper chain wise expansion strategy to expand
in new area. Every steps has its own standard operating
procedure.