This presentation mainly focuses on the concept of Eco-label related to quality control and the main requirements needed in order to certify your product at Ecolabel.
2. Contents
Introduction
Necessity for industry
Types of Ecolabels
Categories
Criteria's
Effectiveness measurements
Textile eco-labels
Checklist of textile ecolabel
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3. What is Eco-labeling?
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An eco-label is a seal of certification awarded to
an environment-friendly product which meets the
criteria specified by the eco-label awarding
authority.
The basic objective was to improve green
consumerism and production sustainability.
Labels have been around for 3 decades now - the 1st label,
the Blue Angel, was created in 1978 by the German. Over
the past 20 years, the eco-label ,most widely used
voluntary instruments
4. Necessity of eco-labeling for the textile industry
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N.B. Consumers demand should not only specific
functionalities and quality levels for textile products
but also safety and ecology.
It can resolve market failures by eliminating information
asymmetry about product quality(Lusk, et al. 2007).
It transforms a credence attribute into a search attribute
and therefore helps consumers to make successful selections
based on reliable information(Grolleau ,2006).
For improving transparency and consumer trust in
environmental and social claims(Thøgersen et al. 2010).
5. Different types of Eco-label
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ISO has identified and developed standards for
three broad types of voluntary labels
Type I (ISO 14 024) – a voluntary, multiple-criteria-based,
third-party programme that awards a license that authorises
the use of env’tal labels on products indicating overall
env’tal preferability of a product.
Type II (ISO 14 021)- they do not share some of the
usual cxs of env’tal labels, the main difference being
that they are not awarded by an independent authority.
Type III (ISO/TR 14 025) – voluntary programmes that
provide quantified env’tal data of a product, under pre-set
categories of parameters set by a qualified third party
6. Categories of eco-label
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Comparative labels – take a given product, such as a
denim garment, and show how efficient that product is
in comparison with other similar products.
Production labels – assess the method of production
such as the various organic labels used in areas of
textile production.
Source labels – are concerned with sustainable resource
management and the traceability or chain-of-custody
for products, such as paper made from wood harvested
from sustainably-managed forests.
7. Categories of eco-label Cont…
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Comprehensive labels – are generally based on life cycle
assessments and attempt to evaluate the overall
env’tal impact of a product or service .
Because of stringent criteria, comprehensive labels
enjoy high credibility but can also have a slow uptake
due to lengthy procedures for selecting priority product
groups
Other labels – are social and ‘wider world’ labels
(which primarily address specific ethical or env’tal
issues associated with the places where products are
sourced).
8. The criteria's for Eco-label are divided into
three main categories:
(a)Textile fibers. Eg. Cotton
In this case, “organic cotton” can be added to the label if at
least 95 % of the cotton is organic. If 70–95 % of the cotton
in one product is organic, it may be labeled as “made with X
% organic cotton.”
(b) Processes and chemicals
There are restrictions concerning the biodegradability of
auxiliaries, finishing agents for fibers and yarns, and detergents
and softeners. Chlorine agents are excluded for bleaching yarns,
fabrics, and end products.
(c) Fitness for use:
Quality performance levels are established in terms of shrinkage,
color fastness to perspiration (acid and alkaline), color fastness to
rubbing (dry and wet), and color fastness to light etc.
9. Each criteria must achieve the ff
guarantee per its catagory:
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Limited use of substances harmful to health and
environment
Reduction in water and air pollution
Colour resistance to perspiration, washing, wet and
dry rubbing and light exposure
Textile shrink resistance during washing and drying
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The stages of obtaining an eco-
label (Atilgan, 2007, p.16).
11. How we could measure effectiveness of Eco label?
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five factors for measuring effectiveness
(US EPA (1994) )
1) Consumer awareness of labels
2) Consumer acceptance of labels (credibility and
understanding)
3) Changes in consumer behaviour
4) Changes in manufacturer behaviour
5) Net environmental gains