Hulu is an online video streaming service that provides access to TV shows, movies, and clips. It is a joint venture between NBC Universal, News Corp, and Disney. Hulu generates revenue through advertisements and also offers a subscription service called Hulu Plus. Some key points about Hulu include that it was founded in 2008, has over 100 million streams in its first two years, and allows users to watch videos on various devices including computers, phones, tablets, and connected TVs.
2. Overview
• Hulu is an online video service offering a selection of hit
shows, clips, movies and trailers.
• Offers subscription service, Hulu Plus for faster access to
shows and movies.
• Hulu brings together a selection of videos from over 260
content companies.
• Hulu videos are played in their own embeddable branded
player. Content from at least a dozen TV networks and
two major film studios is promised. Initial distribution
partners include AOL, Comcast, MSN, MySpace and
Yahoo.
• http://www.hulu.com/
3. Creator and History
• Jason Kilar serves as the CEO of Hulu,
LLC, an online video joint venture of News
Corp and NBC Universal.
• Jason joined Hulu after nearly a decade of
experience at Amazon.com where he
served in a variety of key leadership roles.
• Jason began his career with The Walt
Disney Company, where he worked for
Disney Design & Development. He
received his M.B.A. from Harvard
Business School and graduated Phi Beta
Kappa from the University of North
Carolina, Chapel Hill, where he studied
Business Administration and Journalism &
Mass Communication.
4. 2007
June 28 Jason Kilar Named Chief Executive Officer
Hulu Press Release
March 22 NBC Universal and News Corp. Announce New Online
Video Venture
2008
December 18 Associated Press Names Hulu 'Website of the Year’
October 30 Hulu Named #4 in TIME's 50 Best Inventions of 2008
2009
April 30 Disney to Join NBC Universal, News Corporation and Providence
Equity Partners as an Equity Owner of Hulu
2010
November 17 Hulu Officially Launches the Hulu Plus Subscription Service for
$7.99.
2011
October 28 Hulu and The CW Announce Content Partnership
October 5 Hulu and Univision Announce Content Partnership
2012
July 31 Hulu Plus Arrives on Apple TV
5. Mission Statement
Hulu's mission is to help people find and enjoy the world's
premium video content when, where and how they want it.
As we pursue this mission, we aspire to create a service
that users, advertisers and content owners unabashedly
love.
6. Purpose
• Hulu allows users to enjoy great videos on Hulu.com and
on many other popular sites across the Web. Hulu videos
are available on Yahoo!, MSN, AOL, IMDb and TV Guide,
as well as a growing network of personal blogs, fan sites
and other sites where users choose to embed the Hulu
video player.
• Additionally, Hulu Plus subscribers can access content
across PCs, internet-connected TVs, set-top boxes,
gaming consoles and mobile phones and tablets.
7. How is it used in Education, Home and
Business?
Business:
Like the broadcast television business, Hulu depends on revenue
from its sponsors so it can provide video free of charge.
Hulu splits its ad revenue with the site's content providers and
distribution partners
Education and Home:
We’re already using video that we’re finding for free from other sites,
but having to go through the hassle of downloading it (YouTube,
Vimeo, etc), converting it and/or putting it somewhere on the network
where it can only be accessed at school. Many teachers have highly
trafficked websites for their classrooms, which students and parents
are using regularly. The website-ready, embeddable-friendly, search-
able database of the on demand Hulu video library might be
something is worth exploring. Overall, Hulu makes catching up on TV
shows and movies easy and accessible. Now we can learn from
home as well as in classrooms.
8. Money Maker
Hulu makes its money through advertisers:
• Hulu gives advertisers an opportunity to associate their brands
with premium online video content and connect with highly
engaged consumers. And, through the Hulu Plus subscription
service, advertisers can extend their reach to the users of the
millions of Hulu Plus enabled devices on market today.
• Additionally, Hulu offers and is committed to the continued
development of innovative advertising experiences. More than
1000 advertisers have leveraged the Hulu service since launch in
2008, including Johnson & Johnson, McDonald's, Visa, Pepsi,
Nestle, Microsoft, GEICO, Target, Verizon Wireless, Sprint,
Purina, Nissan, Toyota, Honda, State Farm, Allstate, Unilever and
Procter & Gamble.
10. Articles about Hulu
Article #1: According to the Chicago Tribune, Hulu is a desirable
prospect for Apple Inc. An anonymous source from Apple leaks
that they are considering making an offer for Hulu which would
extend online video service even more. If Apple were to take on
Hulu, Netflix would face a severe challenge with customers.
Article #2: According to the Washington Post, Hulu.com is a
remarkable site that offers free, ad-supported online streaming. It
allows for mobile watching on PCs, smartphones, TVs, and other
portable devices. Hulu offers over 105 million stream options
within the first to years of its creation. This live video web is
taking off and many companies like Apple and Google are making
offers.
11. Articles Continued…
Article #3: Hulu.com allows users to catch-up on missed TV
shows and movies simply. Hulu offers a variety of shows while
offering features that allow for users to customize viewer
experience. Hulu is one of the top ten most preferred TV
services sites with a wide range of services. The majority of
users of Hulu strongly encourage others to switch over to this
site for all your favorite shows and movies. It is just so easy,
simple and convenient.
13. Public Relations Coordinator
At Corporate for Hulu.com
Under the direction of the Head of Communications, this position will
support the entire communications team at Hulu. This role will assist
with the execution of public relations campaigns and events. The PR
Coordinator role requires a strong degree of multitasking, a sharp
focus for details, an ability to find the humor in chaos and an innate
sense of urgency to promptly respond to team and media requests.
The PR Coordinator must be clever, thoughtful and tenacious.
He/she must have a passion for our industry and the business of
communications, a “can-do” attitude and a hunger to master the
basics of PR/Communication field. This includes media pitching,
industry research, social media, event coordination, press material
writing and presentation development.
