Social Media 4 Social Change

1. Social Media 4 Social
Change
The Reddit Indoctrination Station
By Nathan J. Perez

2. #1 “It’s people you
want to focus on
relentlessly
understanding”
When designing media for people,
we need to understand what they
want. Oftentimes, we may get
wrapped up in our own ideas,
completely ignoring what the
people actually would enjoy. In the
end, it’s them who we need to
satisfy. Without them, we don’t
have a market.
From r/pics by user iteps

3. #2 “It sounds so simple
and basic, but people
feel good when they’re
followed back”
Like my last revelation, people are
our main focus. One of the most
important part is treating them like
their people too, instead of just
consumers. One of the things
about that means connecting and
being interested in them. That’s
why it’s good to follow them and
show interest in who they are,
within reason.
From r/aww by user bag2bas

4. #3 “Setting goals for social
media success is vital. As
the saying goes, what you
don’t measure you can’t
(reliably) improve.”
Like everything, you’re only going
to get somewhere if you set goals
for yourself. This applies to social
media as well, especially at Reddit!
In order to get a good Karma
score, you’ve got to put effort into
your posts and see what gets
votes and what doesn’t. Ultimately,
you have to work on improving
your content!
From r/funny by user sharkyshark7

5. #4 “Build a community.
Seek out individuals
who care about what
you care about.”
Reddit is a website that consists
entirely out of communities. These
communities, called subreddits,
are the lifeblood of the website,
and it’s what makes it so
amazing.There’s no grand product
or focus of the site, so the
members are free to express
themselves. Whether it be fans of
the Giants to knitting enthusiasts,
Reddit has a community for that!
From r/funny by user OB1FBM

6. #5 “Social media efforts
can make significant
impact on customer service
and market research for
organizations”
Reddit is a powerful tool that not a
lot of people are aware of. For one
thing, the opinions of Redditiors
have given countless insights onto
the products that many companies
ask about on this site. Specific
subreddits are designed for this
too, such as r/AskReddit or
r/IAmA. These are valuable
sources of opinions, questions,
and ideas!
From r/pics by user
InternetHelpDesk

7. #6 “Is there such
thing as privacy
anymore?”
On websites such as Reddit, you
remain for the most part
anonymous save for a username
that you create. You really don’t
need to enter in your personal
information. However, the need to
enter more and more of your
personal info for social media
websites is becoming more
prevalent. Soon, everything about
us will be up in the internet

8. #7 “Everyone knows the big
three networks: Twitter,
Facebook, and LinkedIn. Do
marketers need to focus on
any other networks?”
This is exactly the point of my
Social Media 4 Social Change
campaign. I want people to
understand just how amazing
Reddit is and take advantage of
the many communities it has. You
can find anything on Reddit and
can reach out to likeminded
individuals while learning more
about your favorite hobbies!
Marketers can learn so much from
Redditors!

9. #8 “I believe social
media is fulfilling the
promise of the early
days of the Internet:
creating a connect
society.”
Reddit is definitely up there as one
of the most influential sites on the
internet when is comes to creating
a connected society. People can
make some rather meaningful
connections on this site, from
forming up parties for their favorite
video games to sharing
philosophies and ideologies that
they personally develop. Such is
the beauty of Reddit!

10. #9 “So social media isn’t just
changing how we communicate
with other people, it’s changing
how we see our
selves in relation to other
people.”
Our presence on the internet is
something that we may value just
as much as our presence in the
outside world. Some people even
base themselves on a persona that
they develop on the internet, such
as popular YouTubers. This is also
evident by some prominent
Redditors who make huge
contributions, but it’s a little less
prominent to have famous
Redditors.

11. #10 “Word of mouth is no longer
confined to conversations with
friends and families, but is
opened up to practically anyone,
anywhere who is interested
enough to listen”
Reddit is a network that is entirely
based upon the people who inhabit
it. The Redditors make the
subreddits, they fill it with
meaningful information and
discussion, and the community
thrives because of it. All of it is
done by communication between
them, and the sheer scope of this
site is absolutely amazing. It
shows just how much we can do if
we work with each other and listen.