Effectively recruiting on campus requires a solid understanding of your goals and the role of data in measuring your effectiveness. Learn from industry leaders who have taken university recruiting data collection and analysis to unprecedented heights. Tracie Waecker is the Director of University Relations and Recruiting for NetSuite, the world’s #1 cloud business management software suite supporting more than 30,000 organizations from 27 offices across the globe. Tracie oversees all global university recruiting and academic relations for NetSuite. Prior to joining NetSuite Tracie led University Recruiting for Yahoo where she launched the Associate Product Manager (APM) Program for Yahoo’s CEO and the Engineering Associates Program sponsored by Yahoo’s founder, David Filo. Tracie started her career in Human Resources at The Walt Disney Company as a Generalist before joining the Enterprise Campus Leadership Team and help to build and launch what is known today as Disney Professional Internships.

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USING DATA TO DESIGN
DRIVE AND DELIVER
Campus Recruiting 2.0
Tracie Waecker
July 22, 2016

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BACKGROUND
• Biology Major
•1st career in Legal
•Corporate Legal @ ABC
•HR Generalist @ Disney/ABC
•Recruiter @ Disney/ABC
• Campus Enterprise Lead
@ The Walt Disney Company
•University Lead @ Yahoo
•University Relations @ NetSuite

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DATA IS THE KEY
Where are you going?
 Define your data
What’s the story?
 Drive your decision
What’s next?
 Deliver and calibrate

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DATA SAMPLES

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FUNNELS

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METRIC CATEGORIES

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DASHBOARDS

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WHAT’S YOUR
STORY?

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DATA DESIGN
Metrics Event ROI
Cost Per Hire (CPH)
Conversion Rates
Attrition /Retention
Diversity Hires
Interview to Hire Percentage
University Scorecard

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DIVERSITY
Challenges
Unpaid Program
Industry Brand
< 10% Divers
Delivery
1st in industry
All Paid
Program
> 60%
Diverse
Disney named #1 in BusinessWeek’s first ever ranking of “50 Best Places to Launch a Career”

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CONVERSIONS
APM
Program
• < 10 % interviewed vs
guaranteed interview
ENG
• Former and NCGs
preferred
Interns
• 100 %
conversion

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UNIVERSITY SCORECARDS

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RESOURCES
• Universum's "Getting a Return on Investment from Campus Recruiting
- Metrics that Matter"
• Cielo Talent's ABCs of Campus Recruiting Metrics
• "Campus Recruiting With Soical Media" –
Sidneyeve Matrix, Associate Professor of Media at Queen's University
• ERE: 4 Steps to Make Campus Recruitment a More Data Driven Program
• Webinar by NACE (Oct 2016):
Creating a Data Driven On-Campus Recruitment Strategy

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STAY IN TOUCH
Coffee chats
• Friday 7am – 9am (Pacific)
Lunch and learns
• Friday 12pm – 1pm (Pacific)
Email: twaecker@netsuite.com
TEXT “campusrecruiting” to 50500