2. Product/Service
● Primary product is quality Siberian Husky puppies
● Many have a great desire or even need for a puppy
● At pickup puppies are fully vet-checked, vaccinated, and
dewormed
● Puppy package - 6-month health guarantee, puppy food, collar,
two toys, blanket
● Additional service - dog grooming service
3. Pricing Strategy
● General price range based on other breeding sites
● No fixed price
● Price based on:
○ Genealogy
○ Coat style
○ Coat Color
○ Eye color
○ Sex
4. Placement Strategy
● Puppies are most commonly found using:
○ Breeding websites
○ Social media
● Husky puppies are in supply throughout the year
5. Promotional Strategy
● Promotion of our puppies is done through:
○ Dog breeding websites
○ Social media
■ Facebook
■ Instagram
● Frequent posts of new and old puppies
● Puppy package
● Health guarantee
6. Political Considerations
● Public health policies:
○ Not of great concern
○ Pets are actually of great benefit to individual and public
health
● Taxation:
○ All income made in this business is taxable
8. Social Considerations
● No negative social considerations
● Positive social aspects of Premier Puppy:
○ Health of owners
■ Physical health
■ Psychological health
○ Safety of owners
■ Service dogs
9. Technological Considerations
● Few technological implications
● Staying up-to-date with popular social media
platforms
● Other advertising technology
10. Legal Considerations
● Few legal implications
● Proper care
● Licensing Requirements
● Registration Requirements
11. Environmental considerations
● No real environmental impact
○ No waste or pollution produced
● Dogs and puppies treated in an ethical manner