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By:Nathan Black
Product/Service
● Primary product is quality Siberian Husky puppies
● Many have a great desire or even need for a puppy
● At pickup puppies are fully vet-checked, vaccinated, and
dewormed
● Puppy package - 6-month health guarantee, puppy food, collar,
two toys, blanket
● Additional service - dog grooming service
Pricing Strategy
● General price range based on other breeding sites
● No fixed price
● Price based on:
○ Genealogy
○ Coat style
○ Coat Color
○ Eye color
○ Sex
Placement Strategy
● Puppies are most commonly found using:
○ Breeding websites
○ Social media
● Husky puppies are in supply throughout the year
Promotional Strategy
● Promotion of our puppies is done through:
○ Dog breeding websites
○ Social media
■ Facebook
■ Instagram
● Frequent posts of new and old puppies
● Puppy package
● Health guarantee
Political Considerations
● Public health policies:
○ Not of great concern
○ Pets are actually of great benefit to individual and public
health
● Taxation:
○ All income made in this business is taxable
Economic Considerations
● Room for growth
● No employment
● Stable Market
Social Considerations
● No negative social considerations
● Positive social aspects of Premier Puppy:
○ Health of owners
■ Physical health
■ Psychological health
○ Safety of owners
■ Service dogs
Technological Considerations
● Few technological implications
● Staying up-to-date with popular social media
platforms
● Other advertising technology
Legal Considerations
● Few legal implications
● Proper care
● Licensing Requirements
● Registration Requirements
Environmental considerations
● No real environmental impact
○ No waste or pollution produced
● Dogs and puppies treated in an ethical manner
Teddy & Richard

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Premier puppy product

  • 2. Product/Service ● Primary product is quality Siberian Husky puppies ● Many have a great desire or even need for a puppy ● At pickup puppies are fully vet-checked, vaccinated, and dewormed ● Puppy package - 6-month health guarantee, puppy food, collar, two toys, blanket ● Additional service - dog grooming service
  • 3. Pricing Strategy ● General price range based on other breeding sites ● No fixed price ● Price based on: ○ Genealogy ○ Coat style ○ Coat Color ○ Eye color ○ Sex
  • 4. Placement Strategy ● Puppies are most commonly found using: ○ Breeding websites ○ Social media ● Husky puppies are in supply throughout the year
  • 5. Promotional Strategy ● Promotion of our puppies is done through: ○ Dog breeding websites ○ Social media ■ Facebook ■ Instagram ● Frequent posts of new and old puppies ● Puppy package ● Health guarantee
  • 6. Political Considerations ● Public health policies: ○ Not of great concern ○ Pets are actually of great benefit to individual and public health ● Taxation: ○ All income made in this business is taxable
  • 7. Economic Considerations ● Room for growth ● No employment ● Stable Market
  • 8. Social Considerations ● No negative social considerations ● Positive social aspects of Premier Puppy: ○ Health of owners ■ Physical health ■ Psychological health ○ Safety of owners ■ Service dogs
  • 9. Technological Considerations ● Few technological implications ● Staying up-to-date with popular social media platforms ● Other advertising technology
  • 10. Legal Considerations ● Few legal implications ● Proper care ● Licensing Requirements ● Registration Requirements
  • 11. Environmental considerations ● No real environmental impact ○ No waste or pollution produced ● Dogs and puppies treated in an ethical manner