L'entreprise Club of notes produit des feuilles collantes au dos. Notre challenge est d'essayer d'aller au delà de l'utilité première de celui ci et de proposer un projet innovant.
2. Summary
I. Environment & needs
II. The product
III. The market
IV. Distribution
V. Professional feedbacks
VI. Consumer survey
3. I. Environment & needs
• We wanted to create an innovative product related to the world of children
• We believe that every child should have the opportunity to learn in a positive and safe
environment
Idea of game that will stimulate learning and creativity of children.
How can Sticky Notes will allow your
children to grow and to develop through
play, interaction and education ?
4. II. The product
• Animal shaped sticky notes that children can stick on a poster. The posters have different themes
( the savanna, the sea, the farm)
Playful
• Each stick note will have the first letter of the animal printed on it.
Educative
We present the project in a “Kit” with:
One theme (poster)
Different animals with the theme selected (refills can be bought separately)
10. III. The market
The target :
• Young parents
(23 – 35 years old)
• Nursery schools,
Kindergartens
• Children
(4 – 8 years old)
11. III. The market
Competition :
Magnets and Electromagnetism
Wall stickers
Wall Mura Art Print Poster
Some brands :
- Allposters.fr
- artists
Some brands :
- Janod (main)
- Smart
- Vilac
- Giochi Preziosi
Some brands :
- Djeco (main)
- Playbac
- Buki France
12. Croustibat (Findus group):
Meal for children
Idea of using that brand to promote our products
Contacted Caroline Nobilé, Marketing & Innovation Director of Findus France
Results: Croustibat is a brand targeting the same kind of people than us; we introduced
our product to Caroline Nobilé and the promotion idea we had has been approved by her.
IV. Distribution
13. V. Feedbacks
To reach our goals, we got in touch with two professionals:
Gaëlle Dumont, C.E.O. of Gaëlle Dumont SAS (a consulting firm):
- Really good idea, original product different from its potential competitors
- Mixing leisure and education will please both parents and children
- Public sale price estimation: €9.99 – €14.99
Pauline Drecq, child psychologist:
- Good for children’s education (with alterations), but doesn’t necessarily stimulate creativity
- Different sticky animals, possibility to use these for different purposes
Positive feedbacks; yet recommendations arose
14. V. Feedbacks
Recommendations:
Improve the educational side of the product:
-Bilingual game
-Riddles to enhance knowledge
Extend the partnership idea to other industries:
-Tried to reach Kellog’s but no answer
-Croustibat is willing to promote our product through partnership
-Creation of a smaller kit in plastic dedicated to partnerships
15. VI. Consumer survey
Profile of people interviewed:
56 average people :
38 women
18 men
34 have children
How old are they ?
16. VI. Consumer survey
96,4 % (54 people) are willing to buy the product
Where would you find this product? How much would you pay for this product?
