This comprehensive local SEO guide is brought to you by the SEO experts at SEO.co

1. THE
STEP BY
STEP
GUIDE TO
OCAL SEO

2. Are you on Page 1 of
Google
NO

3. Local Listings Setup?
Set up local
profiles asap
YES
NO
USA
UK
via
Google
My Business
Bing
Local
Yahoo
Local
via

4. Are your Listings Optimized
NO
YES
Business
Name
Address
Category
Contact
Info
Photos &
Videos
Introduction
Validate
Keywords
Hours of Business Map

5. Getting Regular Client Reviews Every Month?
NO
YES
Start Asking
for Reviews
Start with Best
Customer
Check Competition

6. Adding Regular Name, Address &
phone(NAP) Citations?
Start with the
Important NAP SitesNO
Which Country are
you based in?
UK
118
Information
Local Data Company Market
Location
Thomson
Local
Infoserve
Bing
Places
Touch
Local
Yell Yelp Freeindex
USA
Express Update Localeze Acxiom Factual D&B
Citysearch Bing Places Yelp Facebook Yellow pages
YES

7. Adding Regular Name, Address &
phone(NAP) Citations?
Start with the
Important NAP Sites
YES
NO
Which Country are
you based in?
Yellowpages TrueLocal StartLocal Yelp WhitePages
Local Aussieweb WoM dLook Eatability
Yellowpages Industry
Canada
411 Yelp Facebook
Bing Places Web Local n49 HotFrog GoldBook
AUSTRLIA CANADA

8. Are you listed in
Industry Directories?
YES
NO
Do You Have A Separate Page
for EVERY Product or Service
You Offer?
NO
YES
Search for Industry
Specific Directories
Check Where
Competitors
Are Listed
Get
Listed There
List EVERY Product or
Service You Offer
Create a unique page for
EVERY Product or
Service

9. Do You Have Long Form Pages-min.500
words?
NO
YES
Check Hard Drive for Content. You Can
Use, e.g.:
Presentations Proposals FAQs Email outbox

10. Have you Optimised EVERY Page of Your
Website?
NO
YES
Create UNIQUE Metatags
(Title, Description) for
EVERY Pages
Create Keyword Rich
URLs for EVERY Product
or
Service Page
Add Keywords to
Headings
H1, H2 & H3
Add Keywords to text +/-
2 to 3%
Link to other pages from
within text
Optimise
Images
Identify Target Keyword
For
EVERY Page

11. Do You Have Many External
Website Linking to Your Website?
NO
YES
Go for Some Quick wins e.g.:
Give Testimonials to
Local Suppliers
Link back from Social Media profiles
e.g.: Twitter,
Facebook & LinkedIn
Paid, Authority Directories, e.g.:
Business com

12. Have You Completed all
Optimization Tasks?
NO
Does Your Website Load
Faster than
Your Competitors?
YESYES
NO
Google
Analytics
Google
Search Console
XML Sitemap &
Robots. txt
Run
Speed Test
Switch to
SSD Hosting

13. Is Your Website Mobile
Friendly?
Is Your Website Safe &
Secure?
YES
NONO
YES
Set Up an Anti-Malware
Site Seal
Switch to SSL
Set Up Mobile Site or
Switch to Responsive
Design
Check Mobile Friendly
Test

14. Do You Have A Blog Set Up?
NO
YES
Create a Schedule of 10-
15 Blog
Posts Based on
Your FAQs
Identify Leading Blogs in
Your Niche
Check Competitors Blogs
For Ideas
Set Up
WordPress Blog

15. Do You Know What to Blog
About?
Target Market? Individuals or
Businesses?NO
Businesses Individuals
YES

16. Do You Know What to Blog
About?
YES
Seasonal / Holiday Guide
/ What’s On / Upcoming
Events
Local-Interest Features/
Local Guides
Product Videos Product / Service Comparisons,
e.g.: Product X vs Product Y
Latest Fashion Trends
Buyers Guides Best Practice Guides Screen Capture Videos Infographics Case Studies
“How To…” List
Based Content
e.g.: 21 Ways
to…
Newsletter
“How To…”
Guides
Product
Reviews
“Best 01”… Lists
“Ways to Use”…
Lists
Predictions/ Old
vs News
Content
Frequently
Asked
Questions
(FAQ)
‘Common
Mistakes With..”
Content
Checklist
Content
How About Now? Do
You Have Content
Ideas?
Choose From
the Following
Choose From
the Following

17. Is Your Content Optimised
for SED & Sharing
NO
YES
Check
Mobile ready
Check
Load Speed
Identify
Target Keyword
Attention
Grabbing Headline
Optimise
Images
Keyword in URL
Keyword in Title &
Headings
Include Keyword
in Metatags
Add related
Keyword in text
Link Internally to Other
Posts
Link Externally to
Authority Content
Add Social
Sharing Buttons

18. Do You Use Video Extensively Throughout
Your Website?
YES
YES
NO
NO
Choose From The
Following
Before & After
Example
Talking
Slides
Cartoons
Screen
Capture
Choose From The
Following
Whiteboard
Presentation
Product or
Service Descriptions
Head Shot /
Interview Style
Talking FAQs/
Hints & Tips
Are You Happy to
Appear
On Video?
Set Up YouTube
Channel

19. Have You Optimised Your
Videos for SEO?
NO
YES
Transcribe Video &
Create a blog post with
Video Embed
Optimise Blog Post
(Title, Metatags,
Headings, etc.)
Add Keyword Rich Title
& Metatags
in YouTube
Choose Keywords
for All Videos
Do the Following
for All Videos

20. Does Your Website Create
Trust?
YES
Relax & Have Coffee-
You’ve Earned It!
Not
Sure
All of The Above
Clearly Displayed on
ALL Pages
GuaranteesSupplier Logos
Professional
Accreditations
For more info, visit https://seo.co/local-seo/