The Growth Marketing User Guide (10 case studies)

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Gives a brief overview of two major growth hacking frameworks (customer lifecycle and company lifecycle). Also includes some fun case studies around unpaid acquisition (PR, email marketing, content marketing, SEO)

Marketing

Valued at
$17 BILLION
as of June 2014
(4 years after launch)

GrooveHQ: Once acquired 1k email
subscribers in one blog post

Twitter: New users who follow others
become more engaged

Evernote: Activated users
almost never leave

Dropbox: Referrals increased their
signups by 60%

Facebook: Made $1.60 per user
in Q2 2013

Currently in product/market fit stage:
Oyster

Achieved: 40% of customers would be
“very disappointed” to lose access

Currently in transition to growth stage:
Buffer

Achieved: when scalable
growth engine has been built

Moz drives thousands
of visits with content marketing

Mint attributes 20% of
their users to SEO

Obama ’12 drove nearly $700 million
donations through email marketing

Upworthy grew to 88 million
monthly visitors with viral marketing

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