Gives a brief overview of two major growth hacking frameworks (customer lifecycle and company lifecycle). Also includes some fun case studies around unpaid acquisition (PR, email marketing, content marketing, SEO)

1. The Growth Marketing
User Guide
Nate Desmond

2. Uber is a growth machine

3. Valued at
$17 BILLION
as of June 2014
(4 years after launch)

4. How did they do it?

5. Growth Marketers

6. Mad
scientists

7. Data
nerds

8. Marketing
pioneers

9. AARRR Metrics
Your customer lifecycle

10. Acquisition

11. GrooveHQ: Once acquired 1k email
subscribers in one blog post

12. Activation

13. Twitter: New users who follow others
become more engaged

14. Retention

15. Evernote: Activated users
almost never leave

16. Referral

17. Dropbox: Referrals increased their
signups by 60%

18. Revenue

19. Facebook: Made $1.60 per user
in Q2 2013

20. Growth Stages
Your company lifecycle

21. Product/
Market Fit

22. Currently in product/market fit stage:
Oyster

23. Achieved: 40% of customers would be
“very disappointed” to lose access

24. Transition
To Growth

25. Currently in transition to growth stage:
Buffer

26. Achieved: when scalable
growth engine has been built

27. Growth

28. Currently in growth stage:
Uber

29. Achieved: when scalable
growth engine has been built

30. A Few Unpaid
Acquisition Tactics

31. Moz drives thousands
of visits with content marketing

32. Mint attributes 20% of
their users to SEO

33. Obama ’12 drove nearly $700 million
donations through email marketing

34. Nomad List drove
100k visits through PR

35. Upworthy grew to 88 million
monthly visitors with viral marketing

36. Website | Twitter | LinkedIn