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Diginius - DuckDuckGo, Privacy and the Future of Search
- 1. Everything you need to know about DuckDuckGo, privacy and the future of search Nate Burke| Diginius SLIDESHARE.NET/NateBurke1 @DiginiusLTD
- 2. 2 Agenda Rise of privacy concerns in search What and why of DuckDuckGo How to optimise & advertise on DuckDuckGo Where is privacy in search headed?
- 3. 3 Rise of privacy concerns
- 4. Browser data linked to you 4
- 5. Hacker News â March 2021 5
- 7. 2008 2013 2014 2016 Founded Web 3.1 Apple/ Mozilla Firefox Yahoo! Bing Wikipedia Tor 2019 Apple Maps 2021 Privacy email Key dates 7
- 8. Rapid growth Avg. 100 million searches/d ay Over 100 billion searches 8
- 9. Duck Duck Go market share 6th biggest search engine globally 1% of global search market USA Germany UK 3 of top 6 via Microsoft Advertising 9
- 11. Medium / high income 11
- 12. Loyal users â exclusive to DDG 12
- 13. Tracks anything connected to Google No search history Google Duck Duck Go No cookies Encrypted websites Hidden IP addresses Tracking vs. 13
- 14. Is this the same as Chrome Incognito? 14
- 15. How do I optimise for DDG? A. How DDG works. - 400 sources including: DuckDuckBot Crowdsourcing websites Search engines e.g. Yahoo, Bing âą No proprietary indexes - uses APIs âą Re-ranks using intelligence layer âą Privacy is key 15
- 16. How do I optimise for DDG? B. Optimisation tips. Quality backlinks Engaging content Submit site 16 Submit your !Bang Structured data
- 17. How do I advertise on DDG? 17 ADVERTISING 02 AFFILIATE REVENUE 01
- 18. Search & shopping ads by MSA 18
- 20. Google vs Microsoft search partners 20
- 21. Automatically manage MSA Publisher network with Diginius Insight 21
- 22. Take it from Zuck⊠22
- 23. Thank you! 23
Hinweis der Redaktion
- âą Founded in the US (PA) in 2008 by Gabriel Weinberg to protect users search privacy and avoid bubble of personalised search results âą Backed by Union Square Ventures and angel investors âą Name comes from the childrenâs game âDuck, Duck, Gooseâ âą Search engine written in Perl, runs on nginx, FreeBSD and Linux âą Built primarily on search APIâs from 400 sources (including Yahoo!, Search BOSS, Wolfram Alpha, Bing, its webcrawler, Wikipedia and others) âą Earns revenue from advertisements (managed by MSA) and affiliate programs (ebay/amazon) Sept 26, 2013 â GNOME releases Web 3.1 with DDG as default search engine âą Sept 18, 2014 â Apple includes as search option on IOS 8 and OS X Yosemite in Safari browser âą 2014 â Mozilla ads DDG as option for Firefox 33.1 âą 2016 â DDG partners with Yahoo!, Bing, Yandex and Wikipedia â without sharing user information âą 2016 â Tor Browser names DDG as default search âą 2019 â DDG announces all maps powered by Apple Maps âą July 2021 â privacy @duck.com email service launched âą Nov 2021 â 101 million daily searches on average
- âȘ Surpassed 100 billion searches on Jan 13, 2022 âȘ Current average circa 100 million searches per day
- âȘ 6th biggest search engine by rank globally, approaching 1% of global search market âȘ USA largest market share, followed by Germany and the UK âȘ Reach 3 of top 6 search engines via Microsoft Advertising (Yandex: Russia, Baidu: China)
- What does Google track? âȘ Location data âȘ Search history âȘ Purchases you make âȘ Browsing behaviour âȘ Gmail activity âȘ YouTube activity âȘ Ads you view âȘ How you use Google devices, apps, services âȘ Anything connected to Google What does DDG track? âȘ No search history â completely anonymous âȘ Automatically connects to encrypted versions websites when possible making harder for others to track âȘ Does not use cookies âȘ Keeps IP addresses hidden
- âȘ Incognito only prevents browser history from being recorded on your local device âȘ Does not prevent website you visit from collecting information
- âȘ According to Search Engine Journal, DuckDuckGo compiles its search results via a total of 400 sources, including the DuckDuckBot, several crowdsourcing websites, and search engines such as Yahoo and Bing. âȘ This is different from Google or Bing which maintain their own isolated âindexesâ and determine their own rankings âȘ Local search much less precise on DDG due to privacy search approach â IP addresses arenât stored âȘ Map data is sourced from Apple maps â so make sure listing is up to date âȘ Follow Bing and Google indexing rules
- Quality backlinks Optimise/repurpose engaging content (know your sources) LinkedIn, Amazon, Quora etcâŠâŠ. Submit site to other search engines (Bing, Yahoo, Yandex) Submit your !Bang (shortcut) Structured data - JSON-LD
- DuckDuckGo generates revenue in two ways â affiliate revenue and advertising âȘ Affiliate revenue is via programs such as Amazon and Ebay affiliate programs âȘ Advertising is via sponsored links managed by the Microsoft Ad Network â specifically the search and content networks on Bing