2. PRODUCT APPROACH
EMPHASIZES GREATLY ON THE END ‘PRODUCT’ OF
WRITING PROCESS RATHER THAN THE ACTUAL PROCESS
OF WRITING.
STUDENTS ARE GIVEN A TEXT MODEL AND ARE EXPECTED
TO MIMIC IT, IN TERMS OF STRUCTURE AND
ORGANIZATION
FOCUSES MORE ON TECHNICAL ASPECTS THAN THE
AESTHETICS OF A LANGUAGE
3. PRODUCT APPROACH
FOCUSES ON GRAMMATICAL ASPECTS, SYNTACTICAL
STRUCTURES AND IMITATING MODELS
IS CONCERNED OF ‘CORRECTNESS’ AND THE FORM OF THE
FINAL PRODUCT
FAILS TO RECOGNIZE THAT EVERY PIECE OF WRITING IS
WRITTEN IN ACCORDANCE TO CONTEXT AND AUDIENCE,
THAT IT DOES NOT RELY ON TECHNICAL ASPECTS ONLY
4. STAGES IN PRODUCT APPROACH
(STEELE, 2004)
STAGE ONE :
STUDENTS ARE INTRODUCED TO A MODEL TEXT AND STUDY
THE IMPORTANT FEATURES OF IT.
EXAMPLE : FORMAT (FOR FORMAL LETTERS), FORMALITY
AND PARAGRAPHING
THEY ALSO PAY CLOSE ATTENTION TO TECHNIQUES THAT
MAKE BETTER STORY-TELLING, IF THEY ARE STUDYING
NARRATIVE/DESCRIPTIVE WRITINGS.
5. STAGES IN PRODUCT APPROACH
(STEELE, 2004)
STAGE TWO:
HERE, THE STUDENTS PRACTISE HIGHLIGHTED FEATURES IN
ISOLATION.
THEY FOCUS ON A PARTICULAR SET OF TECHNIQUES OR
SKILLS REQUIRED TO MASTER A MODEL TEXT.
EXAMPLE : IF THEY ARE STUDYING FORMAL LETTERS, THE
STUDENTS SHOULD PRACTISE THE FORMALITY IN LANGUAGE
USED AS WELL AS THE FORMAT OF THE LETTER. THEY MUST
ALSO UNDERSTAND THE CONTEXT OF THE LETTER, WHILE
PAYING CLOSE ATTENTION TO GRMMATICAL ASPECTS IN IT.
6. STAGES IN PRODUCT APPROACH
(STEELE, 2004)
STAGE THREE:
THE MAIN CONCEPT HIGHLIGHTED AT THIS STAGE IS
ORGANIZATION.
THOSE WHO ADHERE TO THIS APPROACH WOULD FIND
THAT THE ORGANIZATION OF IDEAS IN FAR MORE
IMPORANT THAN THE IDEAS THEMSELVES.
7. STAGES IN PRODUCT APPROACH
(STEELE, 2004)
STAGE FOUR:
IN THE FINAL STAGE, STUDENTS WHO USE THIS APPROCH
WOULD TRY TO TEST THEIR SKILLS BY PRODUCING A PIECE
OF WRITING BASED ON WHAT THEY HAVE OBTAINED.
THEY CAN CHOOSE FROM VARIOUS WRITING TASKS THAT
ARE COMPARABLE IN ORDER TO TELL WHETHER THEY ARE
COMPETENT USERS OF THE LANGUAGE OR NOT.
8. REFERENCES
Md. Kamrul Hasan & Mohd. Moniruzzaman Akhand. 2010. Approaches to
Writing in EFL/ESL Context: Balancing Product and Process in Writing Class
at Tertiary Level. Journal of NELTA. 12(15):77-88.
Steele, V. 2004. Product and process writing. Retrieved on 5th Sept. 2010
from http:// www.englishonline.org.cn/en/teachers/ workshops/teaching-
writing/teaching-tips/ product-process.