The document provides guidance on setting up and optimizing email marketing campaigns. It discusses why email marketing is useful, legal requirements for emails in the UK, tips for avoiding spam filters, examples of companies with effective email marketing, an overview of the Mailchimp dashboard and forms, resources for email templates, and additional tips for creating successful emails.

1. WHAT’S AN EMAIL
NEWSLETTER AND
WHY DO I NEED IT?

2. WHY USE EMAIL MARKETING?

3. MARKETING AND THE LAW IN THE UK
• Senders must say who they are and provide an address where the recipient can opt out of receiving
further mail
• Organisations may only send emails to people who have given their permission

4. AVOIDING SPAM FILTERS
• SPAM Filters block certain trigger words. You can find a list here: http://goo.gl/zC6gK
• Do not use loud colours for the body text
• Don’t use all capital letters in the subject line or other action words like CLICK HERE
• Do not use explanation marks or any punctuation marks more than once in a row
• Try not to use £££
• No RE or FWD in the subject line to trick people!
• Do not attach bulky documents or zip files

6. SOME COMPANIES ROCKING IT RIGHT NOW

7. CANVAS 2013
Canvas 2013 is a web event. More
information can be found here:
http://www.awwwards.com/events/canva
s-2013.html

8. UNIFOLIO
Student portfolio website. Notice the Join
now button places in 2 positions…one if
before you have to scroll down the page
(above the fold) and the other is below.

9. LULU AND GEORGIA
This is a hand made gift brand. When you
click the image it sends you to a page…
https://www.luluandgeorgia.com/gifts?ite
ms_per_page=All
The page is directly related to the subject
of the email which is not misleading.

10. DR BRUNO BROS
This gourmet catering company shows
great savvy by creating an email which
looks like a landing page on their website.
Immediately directed to the offers and
images in the middle but with room to see
their Facebook and Twitter pages or even
go to their blog.

11. NEW YORK MOUTH
Clever use of images, text and colour
entice people in this email to take a
choctastic offer!

12. WELCOME TO THE MAILCHIMP DASHBOARD
Mailchimp was made fun and easy to use. The dashboard has a simple and clear layout to guide
you around.

13. SUBSCRIBER FORMS
In mailchimp you are able to edit every detail of your forms,
here are some ways you can create subscription forms.
Canva.com (design tool)
Adobe Kuler (colour tool)

15. CREATING AN EMAIL TEMPLATE
HTTP://WWW.CAMPAIGNMONITOR.COM/TEMPLATES/ALL/
HTTP://WWW.BENCHMARKEMAIL.COM/RESOURCES/FREEHTML-EMAIL-TEMPLATES
HTTP://WWW.ACTIVECAMPAIGN.COM/TEMPLATES/
HTTP://WWW.CARBONGRAFFITI.COM/EMAILMARKETING/EMA
ILTEMPLATES.HTML
HTTP://THEMEFOREST.NET/
IT CAN BE USEFUL TO GIVE ALL YOUR EMAILS A SIMILAR THEME. YOUR USERS WILL REMEMBER YOU
EASIER THIS WAY. WE WILL CREATE A TEMPLATE TOGETHER AND LEARN WHERE TO BUY ONES.

16. TIPS TO A GREAT EMAIL
• If you have a high hard bounce rate, this could be sign you need to clean up your list for old emails
• Soft bounces could mean that users are on vacation or their mailbox is full
• Make sure to keep it simple, don’t overcomplicate with too many links. What do you want recipients to
do?
• Think carefully about the language you use, are you sounding too sales or maybe you are not interesting
enough, have a friend read it over
• Try to make sure your recepients remember you. Do this by sticking to your brand identity and
remaining consistent in regularity and time of emails. Monday is a good day but every business is
different so think about days you might be more busy in general.
• Use graphics, Canva is a great tool but special occasions call for the use of a real designer!

17. WHAT DO I DO NOW?
• Go home and add an email subscription to your website or blog and start telling people to subscribe.
• Finish off your emails and start sending regularly
• Add me on LinkedIn and recommend this course to others!