Personal Branding for YOU

NAME Natascha ‘Career Coach | Poochie’ Saunders
Education UMASS Amherst (BS), Johnson & Wales University (MBA)
Northeastern University (MS), MIT Sloan (EXEC), Harvard HKS (EXEC),
Stanford (EXEC), Northeastern University (Ed.D) ,ABD Current
Entrepreneur: CEO | Founder of The Youth Career Coach Inc.
Current Employers: Faculty at Northeastern, Faculty at Trinity Washington, MBA Exchange
Former Employers: George Washington University | EnCompass Education | URI | MIT Sloan |
Boston University | Johnson & Wales University |State Street | A.G.Edwards
|Wachovia Securities | Macy’s/Neiman Marcus | Saks Fifth | Swarovski | Candy Ford
Modeling | Roxbury Public Defenders | InCert Software | Pitney Bowes | Bally’s Total
Fitness | Reggie Lewis
Hobbies: Tennis, Piano, Cooking, Tae-Kwon-Do
Greek Organizations: Alpha Kappa Alpha | Delta Sigma Pi | Sigma Epsilon Rho
Cool facts: Goodwill Ambassador, Gambia (as Miss Black RI USA ‘06|’07)
Awards: Mass Housing | Mass Impact, Change Agent
Harvard ‘WECAN’ Woman of the Year
About Me
4/21/2015 www.theyouthcareercoach.com

“It’s not who you know
it’s who knows you.”
Jeffrey Gitomer
4/21/2015 www.theyouthcareercoach.com | www.nataschasaunders.com

 Personal branding, by definition is the
process by which we market ourselves to
others.
 It’s how you position yourself for success
using today’s resources.
4/21/2015www.theyouthcareercoach.com | www.nataschasaunders.com

1. Assessments: Myers Briggs/JungTypology, Strength Finders,
Transferable Skills, Job Assessment, Habits/Natural etc.
2. Have you ever been called intelligent, humorous, arrogant,
networker, or analytical by peers? Ask?
3. Look in the mirror !What is yourVision?
4. Write your biography and your obituary.
“Start with the end in mind. ”
~ Stephen R. Covey, The 7 Habits of Highly Effective People

 When you walk out the door
 Events/Gatherings
 Family
 Online
 On the street

 Purpose | Legal Document
 Length
 Accomplishment Statements (PAR, Verb Tense)
 #’s (People, Hours, Money, etc.)
 Headings (Career Accomplishments, Project Based Experience,
Presentations, Hobbies | Interests)
 Not just Spell Check
 Websites (On resume & Online Resume Websites/Portfolios)
 Resume Evaluation Check List (Handout)
 Extra:
 Letters/Verbal Recommendations (Can impact you getting hired, Must
verify your cover letter & resume)
4/21/2015 www.theyouthcareercoach.com | www.nataschasaunders

 Why do you write them?
 Styles (Paragraph | Bullets)
 Addressing the letter to whom
 Content
▪ Why are you interested in the position, and this company (brochure, mission,
values, leaders)?
▪ Review the Job Description! What did they say they wanted in a candidate?
▪ Make the Match (Skills/Qualifications vs. What you have)
▪ Transferable skill set | Explain that you have the skills (jobs, courses, volunteer
etc.)
 Cover Letter Evaluation Checklist

What employers are saying….
 70% of jobs at Google are filled by internal
candidates
-Google
 70-80% of jobs are filled by Networking
- U.S. Bureau of Labor Statistics

Jeffrey Gitomer’s
Little Black Book of Connections
6.5 Assets
For NetworkingYour Way to RICH
Relationships

WHO IS INTHE ROOM? WHO HASTHE CONTACT?

 Why (Explore, Identify, Build, Your Future)
 Who (Family/Friends (auto detail shop), School, Teachers, Alumni, Parents (Bruins Hat))
 What (A system to share information, Personal & Professional)
 When (Church, Bus (be careful & selective), Over a meal, At the mechanic)
 Where (Social Media) Groups/Member of Associations, Greek Orgs, College, Church
 How (Letters, Elevator Pitch, Presentation, Informational Interviews, Business Cards)

 LinkedIn
 Create a strong profile
 Read other profiles in your field
 Requesting an introduction
 Ask anyone if you can add them & search who
they are connected to
 Groups (Alumni, Industry, Start your Own)
 Add projects, books etc. on your profile
 Blogger |Word Press | Newsletter | Magazine | Paper
 Google Search
 YouTube Channel
 Expertise, Any features of you online anywhere?
 Facebook
 Essence Magazine
 Black Enterprise Magazine
 Subscribe, Read their About Tabs
 Twitter
 Direct Message to the President of
Internships.com
 Macy’s Marketing Department for a Student
Perfume Creator

DO’S
 Ask for business cards & organize them in excel, LinkedIn &
write on the back of them
 Update your contacts w/ what your doing – you may need a
reference, send notes once a year
 Positive attitude and SMILE (pearl white teeth and great breath)
 Listen and follow through, make a personal connection
 Practice your Elevator Pitches A survey of more than 2,000 adults conducted by
Glassdoor and Harris Interactive found that 52%
trust friends and family when making job decisions,
14% trust reviews, 5% trust a company's website and
2% trust the company's recruiters.

 “I think that it would be useful to reiterate that
young professionals should send a follow up email.
Over the past few weeks, I received several e-mails
from individuals who were applying for the …
position. I answered their questions and concerns,
and then I never heard back from them again. It
would have been nice to hear whether they made it
to the next round or even if they did not get the job.
In the latter case, I could send their resume
through a different channel or perhaps even get
some feedback for them as to why they did not get
the job that might be useful in future interviews.”

 Ask parents, friends, family members to
set up meetings with HR Directors
 Associations Databases
 Career Services Advisors (Example:
Google, Apple)
 Do you find problems to solve?
 Do you have a headhunter/recruiter? Can
you locate a temp agency?
 Do you have a Top 10 Target list?
 Former Employers (Volunteers,
Internships, Summer Jobs etc.)
 Help wanted ad’s in the Newspapers
 Industry job fairs, not just school
 *Informational Interviews
 *Informational Interviews
 Job Websites (Ex. SimplyHired, Indeed,
HigherEdJobs)
 Professors, Teachers, Mentors,
Ministers (Ex. Dr. Reid, Mr. Thomson Security at
the Church)
 Send out letters of inquiry
 What boards do you sit on (school &
not related)?
 What organizations are you a
member of?
 Who have you helped? Are you of
service?
 Who knows you?
 Your Brand

 Materials
▪ Business Card, Resume,Cover Letter, References
 Image
▪ Apparel, Hygiene, Hair Style, Hands, Shoes, Pictures, Avatar
 Communication
▪ Introduction, Elevator Pitch, Etiquette (Silent Language-eyes, arms, legs etc.), Email,
Phone,Text, IM
 Reputation
▪ Family, Friends, Associations, Network, Return the favors,Giver
 Online
▪ Portfolio, Blog, Website, LinkedIn, Facebook,Twitter, Google,Youtube
Presentations
4/21/2015
www.theyouthcareercoach.com | www.nataschasaunders.com CREATED BY NATASCHA SAUNDERS ™

 www.theyouthcareercoach.com (Resume, Cover Letter,Vision & Goal Guide)
 http://theyouthcareercoach.com/Resources.html (Helpful Resources)
 http://www.humanmetrics.com/cgi-win/JTypes2.asp (FREE PersonalityTEST)
 www.Quintcareers.com (Has lots of resources)
 www.gallupstrengthscenter.com (Find your 5Top Strengths)
 Books:
 How to BecomeCEO, Jeffrey J. Fox
 Little Black Book of Connections,Jeffrey Gitomer
 Ask for it, Linda Babcock & Sara Laschever
 The Girls’Guide to Power & Success,Susan Solovic

Personal Branding for YOU

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