Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Collective.studio
1.
2. Collective is the brand consulting
studio that provides business
development solutions for partners
3. Collective is about the right people who
stand behind strategy and creativity. We are
your «collective» for business development
4.
5. We believe our collective is willing to stand
behind your company, be useful for your
business performance and brand recognition.
Our Collective belief—execution is the new king
6. Brand consulting
Brand check up / The Author’s Workshop / Brand strategy
6P / New business development / Digital / HR brand
7. Brand communication
Brand consulting
Creative idea / Tone of voice / Storytelling / Style guide
Channels / Ideas for projects / Visual communication
Brand check up / The Author’s Workshop / Brand strategy
6P / New business development / Digital / HR brand
8. Content development
Brand communication
Brand consulting
Creative idea / Communication channels
Scenarios development / Production
Creative idea / Tone of voice / Storytelling / Style guide
Channels / Ideas for projects / Visual communication
Brand check up / The Author’s Workshop / Brand strategy
6P / New business development / Digital / HR brand
9. Location marketing
Content development
Brand communication
Brand consulting
Creative idea / Communication channels
Scenarios development / Production
Business goals check up / Creative idea
Promotion strategy / Ideas for projects
Creative idea / Tone of voice / Storytelling / Style guide
Channels / Ideas for projects / Visual communication
Brand check up / The Author’s Workshop / Brand strategy
6P / New business development / Digital / HR brand
10. Entrepreneurship expertise
Location marketing
Content development
Brand communication
Brand consulting
Creative idea / Communication channels
Scenarios development / Production
Business consulting / Strategy development / Organization structure
HR-brand / Transformation and efficiency improvement
Business goals check up / Creative idea
Promotion strategy / Ideas for projects
Creative idea / Tone of voice / Storytelling / Style guide
Channels / Ideas for projects / Visual communication
Brand check up / The Author’s Workshop / Brand strategy
6P / New business development / Digital / HR brand
11.
12. We cultivate our business and appreciate
our partners: sense of purpose/excellence
humanity/ transparency/shared vision
15. Deep immersion into the business & category
Achieve goals together
Our work is based only on the evidence based professional marketing data and sources
such as brand business, category and consumer qualitative and quantitative research
Business and marketing targets
of our clients are our primary objective
16. You will never walk alone
Deep immersion into the business & category
Achieve goals together
We lead the process in close cooperation with the client, project teams
and contractors from the very beginning to the final stage of completion
Our work is based only on the evidence based professional marketing data and sources
such as brand business, category and consumer qualitative and quantitative research
Business and marketing targets
of our clients are our primary objective
17. The author’s methodics & International standards
You will never walk alone
Deep immersion into the business & category
Achieve goals together
We lead the process in close cooperation with the client, project teams
and contractors from the very beginning to the final stage of completion
With our International experience and knowledge proven on different markets
we use efficient tools and innovative frameworks to solve your tasks
Our work is based only on the evidence based professional marketing data and sources
such as brand business, category and consumer qualitative and quantitative research
Business and marketing targets
of our clients are our primary objective
18. Customization
The author’s methodics & International standards
You will never walk alone
Deep immersion into the business & category
Achieve goals together
We lead the process in close cooperation with the client, project teams
and contractors from the very beginning to the final stage of completion
We use optimal tools and frameworks
to meet each client’s unique needs
With our International experience and knowledge proven on different markets
we use efficient tools and innovative frameworks to solve your tasks
Our work is based only on the evidence based professional marketing data and sources
such as brand business, category and consumer qualitative and quantitative research
Business and marketing targets
of our clients are our primary objective
23. Michael Cherniak: Over 10 years experience
in brand communication development and
consumer research. Brand strategy development
as strategic planning director and independent
brand consultant. Сonsumer trend research
as head of TrendWatchingUkraine. Cross-category
experience with/for local and international
companies. Brand strategy development tools
and frameworks knowledge and practicing
24. Michael Cherniak. Campaign development
experience: BTL development. Rebranding:
Kyivstar/HIke /Obolonska /Rotex /Foodmaster
Dorna /Gurieli /Dolce /Picnic etc. Integrated
communication marketing campaigns:
Coca-Cola /Pepsi /Purina /Nestle /Danone
Kraft Modeleze /UNISEF etc.
BTL: Pepsi /BAT/PhilipMorris /JTI etc.