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Build lifelong relationships and close more deals with referral software
- 1. Nat Wallen Founder, CEO REFERRAL BUILDING REAL ESTATE SAAS
- 2. A CAUTIONARY TALE Real estate agent since 1995. I only worked the FSBO market. Sold over 1000 homes in 20 years. Only had 75 people in my database. I did not have a system for referrals. I lost 93% of my customers.
- 3. 2014 HOMEOWNER SURVEY 9% 91% 12% 88% 91% of homeowners surveyed were “highly satisfied” with their agent. Only 12% could remember their agent’s name after just 2 years.
- 4. REFERRALS ARE “PURE GOLD” ACTIVITY CONVERSION RATES DIRECT MAIL 2000 to 1 WEB LEADS 1600 to 1 COLD CALLS 500 to 1 DOOR KNOCKING 100 to 1 OPEN HOUSES 15 to 1 REFERRALS 3 to 2 Real estate is a relationship business.
- 5. Bring leads to local business owners and generate word of mouth referrals. Give free home management software and stay connected forever. Communicate value, break the ice and share past customer testimonials. Share your knowledge via Facebook Messenger bot, incubate future leads and close more deals. ENGAGE PREVYOU PIPELINEVENDOR NETWORK 4 POWERFUL SOFTWARES IN 1
- 6. MARKET VALIDATION 2017 NAR Report: “Realtors spend on average $1500 per year on technology solutions” $1500
- 7. INITIAL MARKET SIZE 1.3m US AGENTS 2.3M CANADA AGENTS 1.1M 3.4M TOTAL ADDRESSABLE MARKET
- 8. BUSINESS MODEL $69/MO RECURRING SUBSCRIPTION YEAR SUBSCRIPTIONS GROSS REVENUE 1 3300 932K 2 10700 5.9M 3 24000 18.4M 4 47000 44M 5 90000 94M
- 9. ONLINE ADOPTION STRATEGY INFLUENCER PARTNERSHIPS IN APP Facebook ads to webinar Automated webinar converts at 70% Organic growth hacking and SEO to webinar Trade shows to align with speakers and coaches Affiliate Program Pays $10/mo/user Align with YouTube, Instagram and LinkedIn influencers Enterprise Program Solve churn and value offerings for companies While label solutions for mass distribution Self Proliferating Distribution System As closing parties are added, marketing distribution occurs Agents use affiliate program to benefit financially
- 10. VENDOR NETWORK COMPETITION BY PRODUCT ENGAGE PREVYOU PIPELINE Automated webinar converts at 70% Enterprise Program Self Proliferating Distribution System Traditional snail mail delivery of company peripherals. COMPETITIVE ADVANTAGE COMPETITIVE ADVANTAGE COMPETITIVE ADVANTAGE COMPETITIVE ADVANTAGE Vendor Network is free for vendors and offers a personal (not paid for) recommendation. ENGAGE is a concierge service for agents and is free for homeowners. This is a more efficient distribution because it solves problems for agents. There is no price barrier. First to market. PrevYou revives a traditional method that speaks to millennial customers. Real estate specific and easier to use. Pipeline comes pre-loaded with content and offers video creation within the platform.
- 11. COMPETITIVE ADVANTAGES MARKET KNOWLEDGE AFFILIATE PROGRAM QUICKLY SCALEABLE ENGINEERED TO GROW STRATEGIC PARTNERINGINTERNET OF THINGS Founder has been a top agent since 1995 and is very familair with market pain points, needs and competitive products. The affiliate program is a vehicle to overcome price objections. Agents create a passive income stream = more conversions. No need to connect with MLS technologies = faster market penetration and global reach. Code is designed for automated proliferation. Bot technology will remove friction for mass adoption. White labeling positions real estate companies to provide more value to their agents. This aids in retention and recruiting. Designed to live in the homes of property owners, the collection of vendors and homeowners will reveal future products centered around home life.
- 12. THE BELLARUBY TEAM ARUN PRASATH DEV TEAM LEAD Dedicated master coder. technology champion, master engineering manager, 12+ years building products for avionics, healthcare, real estate, ecommerce domains, Specialist in building cross- location teams, and is a master of technology in computer science and engineering. 20% partner. NED RICHARDS PRODUCT UI/UX YASH BHARDWAJ GROWTH HACKER NAT WALLEN FOUNDER/CEO Bootstrapper and licensed Realtor in Charleston SC with 24 years experience in the real estate industry. Top producing agent with over 100 home sales year over year. Father of Bella and Ruby. Design background. Proficient in marketing copy, Facebook ads management, video production, webinar funnels, and offline sales presentations. 80% partner. Lead designer for BellaRuby. Founder of Intellectual Alchemy. Senior UI/UX Designer with 20 years experience. Public speaker at Refresh Charleston and the Digital Corridor. Extensive brand experience with XBox, Bioware, Bungie Studios, Capcom, Rare, Sega, Sony Entertainment and Nike Fuel Band. Internet prodigy. Skillsets include: algorithm analysis, mass proliferation for content creation, the ability to obtain millions of followers through a vast understanding of social networks and human psychology. 10 million member Facebook Page. Yash brings viral growth to the BellaRuby team.
- 13. PRESS COVERAGE “The word-of-mouth, automated system allows the agent to invite trusted connections to join, and tracks the number of referrals made to trigger reciprocity.” “The best part of creating BellaRuby is that my children get to experience it with me. They get to see that with vision, passion, determination and hard work, that they can truly achieve anything they want and they never have to settle for less.”
- 14. TESTIMONIALS
- 15. FINANCIAL 1.3m We are looking for A $600,000 Angel Round with a 6m value to reach 10,700 subscriptions. 5.9M 600K 10700 5.9M ANGEL ROUND ACTIVE USERS 2 YEARS REVENUE
- 16. Nat Wallen Founder, CEO 843.708.4488 natwallen@bellaruby.com REFERRAL BUILDING REAL ESTATE SAAS