Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

What we learned at EuroIA 2014

1.263 Aufrufe

Veröffentlicht am

Our UX Designer Nádia Ferreira attended this year's EuroIA conference in Brussels. This debrief offers a glimpse on the topics that were discussed and sums up our most important learnings.

Veröffentlicht in: Internet
  • Als Erste(r) kommentieren

What we learned at EuroIA 2014

  1. 1. euroia 2014 Brussels, Belgium 25 – 27 September, 2014 DEBRIEF Nadia Ferreira
  2. 2. Impressions
  3. 3. Learnings
  4. 4. The homepage Eric Reiss
  5. 5. Homepage is not a core page Idea from Eric Reiss and Ida Aalen. ● User lands on a website via Google keyword search, Shared link, etc. ● Most of the users will never see the Homepage. ● Good navigation allows users to leave the homepage.
  6. 6. Homepage is not a core page Idea from Eric Reiss and Ida Aalen. ● User lands on a website via Google keyword search, Shared link, etc. ● Most of the users will never see the Homepage. ● Good navigation allows users to leave the homepage. “Designing the homepage first is like wrapping before even having a gift.” Ida Aalen
  7. 7. Core Model Ida Aalen
  8. 8. Core Model Template at http://iallenkelhet.no/wp-content/ uploads/sites/2/2014/05/Ida-Aalen-Core-page-handouts. pdf A.K.A. Core & Paths, presented by Ida Aalen Where users solve their taks and you reach your objectives. Core pages
  9. 9. Core Model Template at http://iallenkelhet.no/wp-content/ uploads/sites/2/2014/05/Ida-Aalen-Core-page-handouts. pdf Step 1 - Identify Core pages where Business goals and User tasks meet Step 2 - Identify Users top tasks
  10. 10. Core Model 1 2 3 Step 3 How will the users get there? How will they find this content?
  11. 11. Core Model 1 2 3 4 Step 4 What content elements do we need to make sure the user solves their task while respecting our objectives?
  12. 12. Core Model 1 2 3 4 5 Step 5 After the user has solved their task, where do we want to send them next?
  13. 13. Core Model (in new page) 6 Step 6 Prioritise Core content and Outwards paths E.g. use mobile analogy
  14. 14. Throw heuristics evaluation to the fire David Forito
  15. 15. UX review as a Story Idea by David Fiorito ● Kill the long website reviews spreadsheets checklists. ● Story instead: Plot o -> Flow/ context of use Characters o -> Persona Point of view o -> Heuristics narrative
  16. 16. UX review as a Story Core User journey of what she: o Sees o Understands o Does Structure: o Persona presentation o Story case (Journey) o Strengths o Negative points o Screenshots o Recommendations
  17. 17. The competing values framework Kim Goodwin
  18. 18. The Competing Values Framework Presented by Kim Goodwin "How we decide" ● Clan - UX as Coaches Involvement, Slow, Everyone involved, meetings with more people ● Adhocary - UX as Generalists Hate process, not too structured, start-up culture, use of white board for quick experiments ● Hierarchy - UX as Process & Design experts Check-ins, styles guides, minimise disruption ● Market - UX as Scientists Quantitate data driven, in need of proof, measurements, minimise risk.
  19. 19. Social types Birgit Geiberger - UX team of two
  20. 20. Social types Presented by Birgit (UX team of two) Relater ● “I feel” ● People-oriented, Slow Pace ● Issues: Reluctant to change, avoid risks, undisciplined in use of time Socializer ● “I want” ● People-oriented, Fast Pace ● Issues: Personal opinion decisions, little concern for details, struggle with commitment Director ● “I will” ● Task-oriented, Fast Pace ● Issues: Forcefull, impatient, do not show emotions Thinker ● “I think” ● Task-oriented, Slow Pace ● Skeptical, critical, avoid risks, study before opinion
  21. 21. Social types How to communicate with: Relater ● Develop relationship. Spend time. ● Inform early about changes. Socializer ● Show appreciation and support ● Don’t ignore them Director ● Provide options and benefits ● Clear, short, precise. Get to the point Thinker ● Give a lot of information beforehand. ● Provide deadlines and time to process ● Dont misinterprect lack of enthusiam.
  22. 22. Improve UX process Peter Boersema - UX team of two
  23. 23. Improve UX process Presented by Peter Boersma (UX Team of Two) Rethink deliverables and process: 1. List current UX deliverables 2. Diagram deliverables in phases 3. Describe the input needed for a deliverable and what is the output generated 4. Present, discuss and prioritise 5. Templates for 80 % of the cases 6. Repeat
  24. 24. Improve UX process Communicate Roadmap ● Company / Product
  25. 25. Challenges
  26. 26. Improve UX process Objectives ● Identiy who can influence the UX of a project. ● Understand who are the people to communicate the UX process inside the organization.
  27. 27. UX, UI and what it matters “Don’t be stuck with the UI. There is more than that. Look around and design the present, the interaction.” Petr & Jiri
  28. 28. UX, UI and what it matters “Don’t be stuck with the UI. There is more than that. Look around and design the present, the interaction.” Petr “Maybe UX is just Educated Marketing” Lutz Schmitt
  29. 29. UX, UI and what it matters “Don’t be stuck with the UI. There is more than that. Look around and design the present, the interaction.” Petr “Maybe UX is just Educated Marketing” Lutz Schmitt “IA, we still suck at it.” Abby C.
  30. 30. Slide decks
  31. 31. Talks and Workshops Links in presentation notes
  32. 32. Books and articles
  33. 33. Readings Amazon links in presentation notes
  34. 34. Thanks! C-MINE 1 BUS 13 Evence Coppéelaan 91 3600 Genk Belgium Phone +32 89 20 15 00 Fax +32 89 20 15 01 Info@nascom.be

×