Introducing the Narrative Strength Assessment. A simple framework for understanding your narrative strengths and weaknesses and begin the path to a better, stronger narrative.
9. The Five Narrative Strengths
Do you
have your
narrative
together?
.
Core
How well
are you
presenting
it to the
world?
Presentation
Do
people
get it?
Clarity
Does it stir
their
hearts and
minds?
Resonance
If they
get it,
can they
share it?
Shareability
11. • Do you have a list of narrative or story
elements?
• Are they written down somewhere?
• Is there general agreement on them?
• Do they cover all of the right issues?
• (we’ll talk more about this later)
CORE
Narrative Strength 1
12. PRESENTATION
Narrative Strength 2
• How well are you presenting your story?
• Does your website tell your story?
• How easy is it to find and follow?
• What else do you have that builds the story?
• Blogs? Papers? Media? Publications?
• Do you have interview and analytics data to
support your thinking?
13. CLARITY
• How long does it take people to get it?
• What questions are they left with?
Narrative Strength 3
14. • Does it stir hearts and minds?
• Is it memorable?
• Does it evoke your customers’ desires?
• Does it make sense?
• Does it make people want to be part of it?
Narrative Strength 4
RESONANCE
15. • Can a customer explain it to someone
else?
• Are there other sharing mechanisms?
• How are you tracking this?
Narrative Strength 5
SHAREABILITY
16. Would you like to
strengthen your narrative?
Core
Presentation
Clarity
Resonance
Shareability
