MARKETING PLAN FOR ANDROID BASED APP

1. MARKETING PLAN FOR FOOD EXPRESS
(ANDROID APP FOR INSTANT FOOD)

2. AGENDA:
• Executive
summary
• Situation
analysis
• Goal
• Strategy
• Tactics
• Implementation

5. • Order your favorite food online
and
get it delivered in no time.
• Choose from the widest
varieties and
the best restaurants near you.

6. HOW DOES IT WORK???

7. Food express enables its users to online order Healthy and
Quality food and get it delivered to them instantly.
It Integrates all the apps from the nearby restaurants and
provides variety of food items for them.
The biggest advantage of the app is that it provides health
friendly food with minimum FATS ABSORBTION

11. STRENGTH (1)

12. STENGTH (2)

14. WEAKNESS
Very new in the market
(1)

15. OPPORTUNITY

16. THREAT
HEAVY COMPETITION IN THE MARKET

24. WORKING CLASS

25. TRAVELLERS

26. INSTANT PARTIES

29. SIMILARITIES IN ALL THE FOOD DELIVERY APPS
• FREE DELIVERY
• SIMILAR MENU FROM ALL CUISUINES
• HEALTHY FOOD

30. DIFFERENCE AMONG ALL THE APPS
• Accurate reviews
• Reserves tables at restaurants
• Notifies if there are no shops available

31. PARTNERS
• RESTAURANTS
• GOOGLE STORES
• ADVERTISING COMPANIES
• MAPS
• NETWORK OPERATORS

33. QUALITY FOOD SATISFYING CUSTOMER EXPECTATIONS

34. SERVICES
FREE FEATURES

36. Premium versions shall be $6 in order to compensate for the costings
of Hotel reservations and long distance orders.

38. • Frequently visiting customers will be awarded discounts and gifts.
• Giveaways
• Customer competitions (customer of the week)

40. COMMUNICATION
• Through giveaways
• Media
• Local Events
• Social Media
• Word-of-mouthing
• Staging local events

41. T
CUSTOMER REVIEWS

43. DISCLAIMER
This ppt. has been created by Narayani Pandey
SRMSWCET under the guidance of Prof. Sameer
Mathur IIM LUCKNOW