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Influence of Social Consumer
- 1. INFLUENCE OF
THE SOCIAL CUSTOMER
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- 3. DAWN OF THE DIGITAL AGE
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- 4. The explosion of social media has forced the
evolution of customer service. With it came
the rise of a new customer – one who can
topple even the strongest of brands .
The new found customer is known as
THE SOCIAL CUSTOMER
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- 6. PROFILE OF THE SOCIAL CUSTOMER
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- 7. SOCIAL CUSTOMER & BRAND EXPERIENCE
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- 8. LISTEN TO THE
SOCIAL CUSTOMER,
EVALUATE &
DETERMINE IF YOU
CAN ADD VALUE.
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- 10. EXPECTATIONS ARE HIGH
In today’s age of
constant connectivity
and instant solutions,
social customers
demand and expect
immediate assistance at
any hour of the day.
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- 12. WHEN RESPONDING TO A SOCIAL
CUSTOMER, ORGANIZATIONS SHOULD:
•
•
•
•
•
STRIVE FOR FASTER RESPONSE TIME
BE PROACTIVE, NOT DEFENSIVE
SUGGEST A SOLUTION TO THE PROBLEM
BE HUMAN, APPLY HUMOR
THANK THE CUSTOMER, GET FEEDBACK
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