ola business model

2. OLA/UBER BUSINESS MODEL
• They partner with private taxi owners, provide
modern technology and processes for booking,
dispatch etc. and quality assurance.
• Ola/Uber require very low capital investment as they
don’t buy cars.
CHARGES FOR AN A/C CAB
₹13/KM but with a base fare of ₹100 for the 1st 6km.

3. CUSTOMER SEGMENTS
Regular ​commuters to/from specific locations (Using
Ola shuttle service)
​Families to travel together at some place for some
time
Business people who don't want to drive & save time
for working while travelling
Corporates offering pickup/drop facility to employees
Office going people​(Can share a cab using Ola/Uber
sharing cab option)
Any one who wants to travel within city limits​ at
comfort

4. Unique Value Proposition [U.S.P.]
For End Users:
1) Safety Rides on Accurate Time with advance
bookings scheduling
2) Cashless rides
​For Cab Drivers / Owners:
1) Can get assured bookings instantly & earn more
2) Worry free maintenance for cabs

5. Delivery Channels
Mobile application​ + SMS Service
Eg. : iPhone, Android, Windows App
Web Application and email notifications
Cabs , Autos etc. (vehicles which are into service )

6. STEPS TO REGISTER YOUR CAR IN OLA/UBER
Buy a new car
or used
commercial
car
Hire a
driver with
commercia
l license
Collect
the
personal
document
from
driver
Register a co.
for the
business
Open a
current
account
Apply for
service
tax &
income
tax
registrati
on
Collect
the
document
(step 3)
Contact the
regional office
of ola/uber &
meet them
with
documents
Ola may
call the car
for
inspection
Ola provide all
the necessary
guidance &
mobile, app etc.

7. OLA/UBER SURGE PRICING
 The Ola/Uber fare rates automatically increases, when the
taxi demand is higher than drivers around you.
 The Ola/Uber prices are surging to ensure reliability and
availability for those who agree to pay a bit more.
 When the Ola/Uber prices are surging, it also encourages
more drivers to get back on the roads & be able to earn more
money.
 The Ola/Uber surging only last for a few minutes depends on
the demand & the amount of available drivers in your area.
 You will never pay the surged fare price unless you accept the
fare price, the Ola/Uber app will always ask you first to
confirm the higher fare before requesting a car for you.

8. VIEWS OF CUSTOMER