These slides will give you an insight of how to understand ROI from your social media. Looking at KPIs, strategic plans and more...

1. Understanding the ROI of
Social Media

2. Key performance indicators
Measure and evaluate its value to
your brand through interactions
and engagements. These are
measured through KPIs
KPIs to look at:
- An increase in page views
- An increase in
followers/likes
- A higher position in search
engine rankings

3. Use cost equivalents to determine the cost of
KPIs
Your company may be driven by
money and therefore using cost
equivalents to determine the costs
of KPIs is a great way to measure
the success of your social media
campaigns
There are many platforms out
there that will help with
analyzing your social media
such as Meltwater or Hootsuite

4. A strategic plan?
You need a step by
step plan to determine
what exactly you want
to measure on a
frequent basis. Follow
our steps…..
Who is going to
be using social
media?
What is the
business goals?
Make your goals
SMART
What is the
purpose of your
social media?
What do you
want out of your
social media?
Define your KPIs
How are you going
to measure success?

5. Social Media and business growth
You should validate the purpose of all your
social media marketing activity – you probably
wont be able to get the exact amount of profit
made from social media but you will be able to
see the positive impact it has had on the
business.

6. Napier B2B
Download our Tip Sheet: Understanding the ROI of Social Media
http://www2.napierb2b.com/ty-tp-thank-you-for-downloading-understanding-the-roi-of-social-media