5. Think like a journalistâŠ
Make your most
important point first
The âInverted Pyramidâ
Most
Important
Less
Important
Main Point
Supporting
Points
Other
Messages
Back it up with facts
or examples
Be clear & concise
7. Be on time or earlyâŠ
Editors can be late. You canât!
8. Be relaxed, and get into character.
Who are you to the audience?
9. Have something
interesting to say
beyond the topic for
discussion, for instance
general trends or
controversial topics
10. Make sure you have the right type
of presentation for the venue
11. Make sure that you
have the handouts &
other materials in a
press pack, and also
consider electronic
versions
12. Ensure that the images, diagrams, etc.
are available as high resolution JPEGs
Most magazine in Europe wonât re-
draw diagrams
PowerPoint is NOT acceptable!