34. Context en positie van stakeholders in ziekenhuis
Individual
physicians or
clinic /
department
Clinic depart- staff
ments
Clinics
belonging to
the hospital
chain.
35. Strategische rollen van stakeholders en ‘blind spots’
“Blind spot” – why Well profiled
don’t we know more physician of
about this person? strategic importance
made
anonymous
xxx
xxx
Multiple
professional roles a
customer can
exercise;
determines his Profiling information
strategic value (vs. for each object –
prescription value persons,
only) departments,
institutions etc.