Sample of Smart Coatings Markets 2016-2025

n-tech Research Report
Smart Coatings Markets: 2016-2025
Issue date: July 2016
Report number: Nano-877
n-tech Research PO Box 3840 Glen Allen, VA 23058
Phone: 804-938-0030
Email: info@ntechresearch.com

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Smart Coatings Markets: 2016-2025
Report Description
n-tech Research has published a compendium report on the smart coatings business since
2011. And while we have issued more focused studies on more specific coatings and
applications this study provides a unique collection of market analysis and forecasting that
provides companies a single source of comprehensive smart coatings data.
Our 2016 study will continue its evolution by focusing on where we see significant
applications for coatings (vs surfaces and applied films) across targeting industry
sectors. The forecasts will be even more granular than in past years.
We see smart coatings as a key opportunity for coatings companies looking to find new
growth opportunities in current and new markets. This report will provide an invaluable
resource to companies who supply base materials and additives, coatings and paints,
manufacturers within the supply chain and the end users themselves.
Fully-focused on coatings: Electrochromic coatings, hydrophilic coatings, hydrophobic and
omniphobic coatings, microencapsulation and vascular self-healing coatings, multifunctional
coatings, other self-dimming and color shifting coatings, photovoltaic coatings, piezoelectric
and piezo-magnetic, self-healing polymers polymer foams and hydrogels, smart anti-
corrosion/anti-fouling, smart antimicrobial and antifungals
Industries covered: Aerospace, Automotive, Construction, Consumer Products, Energy,
Marine, Medical & Healthcare and Military.
Manufacturing emphasis: The report will give special emphasis to novel coating
technologies (how the coating is put on the substrate) and formulation/synthesis (how the
coating is actually made) approaches for coatings and especially how these can be scaled up
to volume production.
High-level of granularity in forecasts in lengthy report: We anticipate that this report will be
250 pages plus, with heavy emphasis on detailed forecasts constructed from end user
demand, industry and market specific factors.
Companies:
 3M
 AK Coatings
 AkzoNobel
 AnCatt
 Arkema
 ATFI
 Autonomic Materials
 Axalta
 BASF
 Cardinal Glass
 Clariant
 Corning
 Covestro
 Devan
 Dow Chemical

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 Dow Corning
 Drywired
 DSM Coatings
 DSM Biomedical
 DuPont
 Evonik
 Hempel
 INI Worldwide (Industrial Nanotech)
 IoLiTec
 Kimberly-Clark
 Life Material Technology
 Lonza Industrial Solutions
 Lubrizol
 Microban
 NanoTex
 NEI Corporation
 nGimat
 Nolla
 NSG/Pilkington
 Parx Plastics
 P2i
 PPG
 PPG Architectural Coatings
 Reactive Surfaces
 Saint-Gobain
 Schoeller Tech
 Sciessent
 Sensor Coatings Systems
 Sherwin-Williams
 SLIPS Technologies
 Specialty Coating Systems
 Tesla Nanocoatings
 Valspar
 Vestagen
 Yangfeng Interiors (formerly Johnson Controls)
Table of Contents
Executive Summary
E.1 Smart Coatings: State of the Sector
E.2 Smart Coatings: Manufacturing and Formulation Trends
E.2.1 The Importance of Testing and Standards
E.3 Evolving Supply Structure for Smart Coatings
E.3.1 Big Paint and Coatings Firms are Slow to Respond to the Opportunity
E.3.2 Smart Coatings Start-Ups
E.3.3 Five Companies to Watch in the Smart Coatings Space
E.3.4 Smart Coatings and M&A in the Specialty Chemical Industry
E.4 Summary of Ten-Year Forecasts of Smart Coatings
E.4.1 Pricing Patterns

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E.4.2 Which is the Best Market Segment to Pursue
E.4.3 Alternative Ways to Segment the Smart Coatings Market
Chapter One: Introduction
1.1 Background to this Report
1.1.1 Towards a Rapid Evolution of Smart Coatings: From Second to Third Generation
Smart Coatings
1.2 Objective and Scope of Report
1.3 Methodology of Report
1.3.1 Forecasting Methodology
1.4 Plan of Report
Chapter Two: Smart Coatings: Materials, Products and Technologies
2.1 Introduction: Technology and Product
2.2 Self-healing Coatings
2.2.1 Intrinsic Self-healing: Current Technology
2.2.2 Self-Healing, Capsules and Veins: Microencapsulation
2.2.3 Role of Hydrogels in Self-healing Coatings
2.2.5 Other Approaches to Self-Healing
2.3 Self-cleaning, Smart Anti-corrosion and Smart Anti-fouling Coatings
2.3.1 Hydrophilic Coatings and Self-Cleaning Glass
2.3.2 Hydrophobic, Oleophobic and Omniphobic coatings
2.3.3 Health Dangers with Using Hydrophilic and Hydrophobic Coatings in Medical Devices
2.3.4 Some Examples of Recent Developments in Self-Cleaning and Related Coatings
2.3.5 Additives and Catalysts for Self-Cleaning Coatings
2.3.6 Novel Formulations of Self-Cleaning and Related Coatings
2.4 Smart Anti-corrosion and Wear-resistant Coatings
2.4.1 Emerging Technologies, Products and Trends for Smart Anti-corrosion and Related
Areas
2.4.2 Smart Anti-fouling Coatings
2.5 Smart Antimicrobials and Antifungals
2.5.1 Examples of Contemporary Antimicrobial Paints
Antibacterial and antifungal coatings
2.5.2 Antimicrobials: Is Silver Smart?
2.5.3 Peptides are Smarter
2.5.4 Other Smart Materials for Anti-microbial Functionality
2.6 Self-Dimming and Color-shifting Coatings
2.6.1 Electrochromic Coatings
2.6.2 Other Self-dimming Coatings
2.6.3 Color-shifting Paints and Inks
2.7 Photovoltaic Coatings: Solar Paint
2.7.1 Examples of R&D in the Solar Paint Space
2.8 Piezoelectric and Piezomagnetic Coatings

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2.8.1 Advantages of Piezoelectric Coatings
2.8.2 Applications of Piezoelectric Coatings
2.9 The Trend Towards Multifunctional Coatings
2.10 Key Points from this Chapter
Chapter Three: Smart Coatings: Formulations, and Coating Technologies
3.1 Current Trends in Formulation of Smart Coatings
3.1.1 Formulation Trends Relevant to Smart Coatings: Regulation and Nanotechnology
3.1.2 Pending Changes in Regulation Impacting Smart Coatings Formulation
3.2 Self-Stratification and Self-Assembly as a way to Reduce Manufacturing Costs
3.2.1 Self-stratification
3.2.2 Self-assembled Monolayers
3.2.3 Layer-by-Layer Self-Assembly
3.3 A Note on “Smart Drying”
Chapter Four: Markets for Smart Coatings in the Aerospace Industry
4.1 Aerospace Coatings: Safety, Comfort and Fuel Economy
4.1.1 The Aerospace Industry
4.1.2 Smart Coatings and Aerospace Coatings
4.2 Market for Smart Anti-Icing Coatings in the Aerospace Industry; What Smart Coatings
Can Offer
4.2.1 Making Anti-Icing Coatings Smarter: Technology Trends and Commercial
Opportunities
4.3 Opportunities for Smart Anti-Corrosion Coatings and Low-Cost Structural Health
Monitoring (SHM) for the Aerospace Industry
4.3.1 Smart Coatings as a Next-Generation Aircraft Anti-Corrosion and Structural Protection
Strategy
4.3.2 Self-healing in Aerospace
4.3.3 SHM, Smart Skins and Smart Coatings: A Speculation
4.4 Fuel Economy: Smart Anti-Drag Coatings
4.5 Comfort, Safety and Fuel Economy: Smart Windows and Beyond
4.5.1 The Case for Smart Windows in Aircraft
4.6 Camouflage for Military Aircraft
4.7 The Smart Coatings Supply Chain in the Aerospace Industry
4.8 Ten-year Forecasts of Smart Coatings Use by the Aerospace Industry
4.8.1 More Defense Money for Smart Coatings in the Aerospace Industry
4.8.2 Defense, Composites and Competition Boosting Smart Coatings in Civil Aviation
4.8.3 Ten-Year Forecasts of Smart Coatings in the Aerospace Industry
Chapter Five: Markets for Smart Coatings in Marine Transport and Related Applications
5.1 Smart Coatings for Marine Transport and Related Markets

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5.2 Markets for Smart Anti-fouling Coatings
5.2.1 Technology Trends for Smart Anti-Fouling Coatings
5.2.2 Making Anti-fouling Coatings Smarter and More Multifunctional
5.2.3 Anti-Fouling Coatings: Some Smart Coatings Approaches to Toxicity Issues
5.3 Other Potential Applications for Smart Coatings in Marine Markets
5.3.1 Anti-Corrosive Coatings
5.3.2 Deck Surfaces
5.4 Ten-Year Forecasts of Smart Coatings Use by Type of Coatings
Chapter Six: Markets for Smart Coatings in the Automotive Industry
6.1 Key Drivers for Smart Coatings in the Automotive industry: Implications for Smart
Coatings
6.1.1 Notes on the Automotive Industry
6.1.2 Smart Coatings in the Automotive Industry
6.1.3 Potential Aesthetic Advantages of Smart Coatings in the Automotive Industry
6.1.4 Smart Coatings for Smart Cars
6.2 Fuel Economy and Light-Weighting
6.3 More Glass Means More Smart Glass
6.3.1 Self-Dimming Glass in the Automotive Sector
6.3.2 PDLC Privacy Glass in the Automotive Sector
6.3.3 Smart Car Mirrors
6.3.4 Self-Cleaning Auto Glass
6.3.5 Self-Healing Glass in Automotive Markets
6.3.6 A Note on Anti-icing Coatings for Windshields
6.4 Smart Coatings and Paints for Automobile Exteriors
6.4.1 Will Car Buyers Choose Smart Paint?
6.4.2 From Car Washes to Self-Cleaning Car Exteriors
6.4.3 From Scratch Resistance to Self-Healing Coatings
6.4.4 Anti-corrosion Coatings for the Automotive Sector
6.5 Color-Shifting Automobile Paints
6.5.1 ChromaFlair
6.5.2 Other Color-Shifting Technologies
6.5.3 High-End and Custom Jobs
6.5.4 A Business Case for Color-Shifting Coatings?
6.6 Smart Coatings for Car and Truck interiors
6.6.1 Smart Anti-microbials for Cars
6.6.2 Color, Interior Design and Smart Coatings
6.7 Important Trends in Smart Formulations for Automotive Coatings
6.7.1 Toyota and Self-Stratifying Coatings
6.7.2 Self-Assembled Monolayers
6.8 Ten-year Forecasts of Smart Coatings Use by Type of Coatings

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Chapter Seven: Markets for Smart Coatings in the Construction Industry
7.1 Key Drivers for Smart Architectural Coatings
7.1.1 Addressable Markets for Smart Architectural Coatings
7.1.2 Impact of the Worldwide Construction Market
7.2 Analysis of Opportunities for Smart Coatings in the Construction Sector
7.3 Coatings for Cool Roofs
7.3.1 Current R&D Environment for Cool Roofs
7.4 Self-Healing Coatings in the Construction Industry
7.4.1 Self-Healing Concrete
7.4.2 Other Self-healing coatings for the Construction Industry
7.5 Self-cleaning Glass for the Construction Industry
7.5.1 Self-cleaning Glass is Hydrophilic Glass
7.5.2 Hydrophobic Surfaces versus Hydrophilic Surfaces
7.5.3 Costs of Self-cleaning Windows
7.6 Self-Cleaning Exterior Building Paints and Coatings
7.6.1 Examples of Self-Cleaning Paints and Coatings for Buildings
7.7 Smart Coatings for Self-Dimming Windows Paving the Way
7.7.1 Key Trends and Cases Shaping Opportunities in the Self-Dimming Glass Market
7.7.2 Passive Self-Tinting Windows: Thermochromic and Photochromic Coatings
7.7.3 Active Self-Dimming Windows: Electrochromic, SPD and PDLC
7.7.4 The Self-Dimming Windows Supply Chain
7.7.5 Heat Mirrors
7.8 Smart Antimicrobials in the Construction Industry
7.8.1 Building Components: A Tough Sell—Maybe
7.8.2 Air Purification in Smart Floors
7.9 Smart Coatings for BIPV
7.9.1 Monolithically Integrated BIPV Considered as a Smart Surface
7.9.2 Self-Cleaning Solar Surfaces
7.10 Color-shifting Paints: What Type of Buildings Need Them?
7.10.1 Examples of Color Shifting Paints
7.11 Other Coatings 157
7.11.1 Insect Repelling Coatings
7.11.2 Reducing Paint Waste
7.12 Environmental Considerations for Coatings in the Construction Industry
7.13 Ten-year Forecasts of Smart Coatings use by Type of Coatings
Chapter Eight: Smart Coatings in Consumer Product Markets
8.1 Key Drivers for Smart Coatings for Consumer Products
8.1.1 Market Sizing for Smart Coatings in Consumer Products
8.1.2 Making Coatings Fit Consumer Price Points

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8.2 Consumer Electronics, Appliances and Smart Coatings
8.2.1 Cell Phones and Wearables Need Different Kinds of Smart Coatings
8.2.2 Self-cleaning and Waterproofing Coatings in Consumer Electronics
8.2.3 Appliances: In Search of True Self-Cleaning
8.2.4 Self-healing Coatings in Consumer Electronics
8.3 Furniture and Self-healing Smart Coatings
8.3.1 The Importance of Aesthetics for Furniture Coatings
8.3.2 Self-Healing Materials for Sustainable Furniture
8.3.3 The Future of Self-Healing Furniture
8.5.4 Self-Healing Appliances
8.4 Smart Coatings for Textiles, Clothing and Carpets
8.4.1 Beyond Stain Resistance
8.4.2 Preserving Color and Smart Color Shifting Coatings
8.5 Smart Antimicrobials for Consumer Products
8.5.1 Smart Antimicrobials for Clothing and Textiles
8.5.2 Smart Antimicrobials for Consumer Electronics
8.5.3 Regulatory Concerns for Smart Antimicrobials in Non-Healthcare Markets
8.5.4 Circumstances in which Smart Antimicrobial Coatings May Succeed in Consumer
Markets
8.6 Ten-year Forecasts of Smart Coatings Use for Consumer Applications
Chapter Nine: Markets for Smart Coatings in Medical and Healthcare Markets
9.1 When is a Medical Coating Smart?
9.1.1 Some Examples of Smartness in Medical Coatings
9.2 Drivers for Smart Coatings in Medical/Healthcare Markets: Implications for Smart
Coatings
9.2.1 Resistant Microbes
9.2.2 Hospital Acquired Infections
9.2.3 Demographics: Aging populations
9.2.4 Hospital Stays and Bringing Medicine Closer to the Patient
9.2.5 New Payment and Insurance Arrangements
9.3 Smart Antimicrobials
9.3.1 Smart Peptides
9.3.2 Self-Cleaning Antimicrobials
9.4 Hydrogels for Smart Medical Coatings
9.5 Hydrophobic Materials for Smart Medical Coatings
9.6 Hydrophilic Coatings for Medical Applications
9.6.1 Use of Hydrophilic Guidewires and Catheters
9.6.2 Challenges to the Use of Hydrophilic Coatings in Medicine
9.7 Smart Polymers and Smart Antimicrobials Together at Last
9.7.1 Polymers are Highly Suitable for Smart Surfaces
9.7.2 Antimicrobial Polymers Today

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9.7.3 Smart Antimicrobial Polymers
9.8 Silver and Other Metals in Smart Medical Coatings
9.8.1 The Use of Silver in Smart Antimicrobials
9.9 The Role of Nanotechnology: Advanced Functionality, Smartness and Competition
9.9.1 Silver Nanoparticles as a Smart Antimicrobial
9.9.2 Nanomaterials as Competition for Smart Antimicrobials
9.10 Market Opportunities for Smart Coatings in the Healthcare/Medical Sector
9.10.1 The Need for Smart Antimicrobials Implanted Devices
9.10.2 Medical Equipment and Smart Coatings
9.10.3 Facilities: Which Ones are Critical for Smart Antimicrobial Surfaces?
9.10.4 Clothing and Textiles
9.11 Smart Coatings and Medical Electronics
9.12 Drug Delivery
9.12.1 Examples of R&D in Smart Drug Delivery Surfaces
9.13 Biocompatibility
9.14 Labs-on-a-Chip
9.15 Environmental Concerns
Chapter Ten: Markets for Smart Coatings in Energy-Related Markets
10.1 Key Drivers for Smart Coatings in the New Energy Industry: Implications for Smart
Coatings
10.1.1 The Future of Smart Coatings in an Era of “Green” Energy Decline
10.1.2 Oil and Gas Industry
10.1.3 Next-Generation Fuel Sources: Batteries and Fuel Cells
10.2 Photovoltaics Coatings: Self-Cleaning and Optical
10.2.1 Self-cleaning Coatings for Solar Panels
10.2.2 Smarter Anti-reflective Coatings for Solar Panels: Multifunctionality
10.2.3 Solar Thermal and Smart Coatings
10.3 Smart Coatings for Wind Turbines
10.3.1 Current Use of Smart Coatings
10.3.2 Future Smart Coatings for Wind Turbines
10.4 Smart Coatings for Gas Turbines
10.4.1 New Protective Materials for Gas Turbines
10.5 Fuel Cell, Batteries and Smart Coatings
Chapter Eleven: Non-Aerospace Military Markets for Smart Coatings
11.1 Beyond Aerospace
11.2 Smart Coatings in Extreme Conditions—Protective Coatings
11.2.1 Self-healing Smart Protective Coatings in the Military

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11.2.2 Smart Coatings in Dangerous Environments
11.3 Smart Coatings for Camouflage: A Review
11.4 Smart Coatings and Military Sensing
11.4.1 Color and Sensors
11.5 Smart Coatings, Defense and Environmental Concerns
11.6 Ten-year Forecasts of Smart Coatings use by Type of Coatings
Acronyms and Abbreviations Used In this Report
About the Author
List of Exhibits
Exhibit E-1: Summary of Market Opportunities for Smart Coatings by Applications Area
Exhibit E-2: Analysis of Issues Holding Back Deployment of Smart Coatings
Exhibit E-3: Five Firms to Watch in the Smart Coatings Space
Exhibit E-4: Ten-Year Forecast of Smart Coatings Markets by End-User Sector ($ Millions)
Exhibit E-5: Ten-Year Forecast of Smart Coatings Markets by Functionality ($ Millions)
Exhibit 1-1: Factors Driving Smart Coatings Opportunities
Exhibit 2-1: Major Research Initiatives and Trends in the Self-Healing Coating Segment
Exhibit 2-2: Notable Companies, Products, and Trends in the Corrosion and Wear Resistant
Segment
Exhibit 2-3: Notable Companies, Products, and Trends in the Self-Cleaning Glass Segment
Exhibit 2-4: Major Companies offering Hydrophilic Coatings via Licensing, Outsourcing, or
Other Models
Exhibit 2-5: Common Techniques to Construct Superhydrophobic Coatings on Cellulose-
based Substrate (Fabric and Paper)
Exhibit 2-6: Notable Companies, Products, and Trends in the Corrosion and Wear Resistant
Segment
Exhibit 2-7: Future Opportunities for Smart Antimicrobials
Exhibit 2-8: Antimicrobial Coating Products and Their Applicability
Exhibit 2-9: Commercial Electrochromic Materials for Smart Windows
Exhibit 2-10: Opportunities and Challenges for Color-Shifting Materials
Exhibit 2-11: Materials Platforms for Color-Shifting Products
Exhibit 2-12: Pairings of Smart Functions in Automotive Interiors and Exteriors
Exhibit 3-1: Trends in Coating Formulation – Impact on Smart Coatings
Exhibit 4-1: Selling Features for Selected Smart Coatings in the Aerospace Industry
Exhibit 4-2: Technological Evolution of Anti-Icing Coatings: Becoming Smart
Exhibit 4-3: Selected Vendor Activity in the Smart Aircraft Window Sector
Exhibit 4-4: Opportunities Presented by Smart Coatings in the Aerospace Industry – A
Supply Chain Analysis
Exhibit 4-5: Ten-year Forecast of Smart Coatings Markets for Aerospace
Exhibit 5-1: Selected Smart Coatings for Shipping and Related Markets
Exhibit 5-2: Ten-year Forecast of Smart Coatings Markets for Marine Transport

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Exhibit 6-1: Factors Shaping Demand for Smart Glass in the Automotive Sector
Exhibit 6-2: Firms to Watch in the Smart Windows Market
Exhibit 6-3: Use Cases and Opportunities for Smart Automotive Exterior Coatings
Exhibit 6-4: Market Drivers for Self-Cleaning Surfaces in Automotive Applications
Exhibit 6-5: Passive Color-Shifting Technology Brands and Owners
Exhibit 6-6: Smart Materials in Vehicle Interiors
Exhibit 6-7: Ten-year Forecast of Smart Coatings Markets for Automotive
Exhibit 7-1: Opportunities for Smart Coatings in Construction
Exhibit 7-2: Comparison of Smart Windows Materials and Technologies
Exhibit 7-3: Customer Choice Possibilities of Smart Coatings for Smart Windows
Exhibit 7-4: Firms to Watch in the Smart Windows Market
Exhibit 7-5: Identifying Opportunities for Smart Antimicrobial Coatings in Buildings
Exhibit 7-6: Ten-year Forecast of Smart Coatings Markets for the Construction Industry
Exhibit 8-1: Potential of Self-Cleaning Coatings in Key Consumer Electronics Applications
Exhibit 8-2: Examples of Color-Shifting Fashion Concepts
Exhibit 8-3: Non-Healthcare Applications for Smart Antimicrobials
Exhibit 8-4: Ten-year Forecast of Smart Coatings Markets for Consumer Electronics and
Appliances
Exhibit 8-5: Ten-year Forecast of Smart Coatings for the Textile Market
Exhibit 9-1: Selected Use Cases for Smart Coatings in Medical Environments
Exhibit 9-2: Future Opportunities for Smart Antimicrobials
Exhibit 9-3: Role of Nanotechnology in Medical Smart Coatings
Exhibit: 9-4: Medical Equipment and Devices: Need for Smart Antimicrobials and Coatings
Exhibit 9-5: Ten-year Forecast of Smart Coatings Markets for Healthcare and Medical
Exhibit 10-1: Major Opportunities for Smart Coatings in the Energy Sector
Exhibit 10-2: Selected Coatings Currently Available for Wind Turbines
Exhibit 10-3: Project SAMBA Workgroups
Exhibit 10-4: Ten-year Forecast of Smart Coatings Markets for Energy Sector
Exhibit 11-1: Smart Coatings for Specialized Military Applications
Exhibit 11-2: Ten-Year Forecast of Smart Coatings Markets for Military
Related Reports
Smart Coatings Markets 2015-2022
Multifunctional Smart Coatings and Surfaces: 2016-2023
Markets for Smart Antimicrobial Coatings and Surfaces – 2015 to 2022
Markets for Self-Cleaning Coatings and Surfaces: 2015 to 2022

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Chapter One: Introduction
1.1 Background to this Report
Coatings as products are quickly commoditized and, as a result, coating
manufacturers are always in search of that next big thing; novel coatings offering
(1) high gross margins and (2) strong intellectual property protection.
Smart coatings appear to offer all this and are therefore one place that coatings
makers tend to look for new products. In fact, there is nothing new in this. Smart
coatings have actually been around for many years in the form of electrochromic-
coated glass and piezoelectric coatings and have found niche markets in a number
of areas such as self-dimming mirrors and certain kinds of specialist sensors. For
our purposes, smart coatings are broadly defined as any coating that responds to a
stimulus (such as heat or the presence of gas) by re-arranging its morphology or
composition and/or self-enhance its functionality.
As n-tech sees things however, the business environment associated with smart
coatings is changing. In the past smart coatings represented just one of the places
that coatings and specialty chemical companies searched when they were looking
for new opportunities. Today, we believe this class of coatings is one of the first
ports of call visited by strategic planners at these companies. And, as indicated
below, we think that the focus on smart coatings is likely to become even more
intense.
Our understanding is that today when major coating/specialty chemical companies
talk to universities and research institutes about the R&D priorities that they see;
smart coatings are frequently to the fore. As we see it, there are a number of
reasons why the interest in smart coatings is on the rise. These are summarized in
Exhibit 1-1.
1.1.1 Towards a Rapid Evolution of Smart Coatings: From Second to Third Generation
Smart Coatings
The bottom line of the analysis contained in Exhibit 1-1 is really that a number of
factors are combining to make smart coatings a more serious proposition with
larger addressable markets than ever before. The most important observation in
the Exhibit is that smart coatings are now a material class that both coatings firms
and large OEMs can feel confidence in.
Where in the past, smart coatings were often low-performance, short-lived
consumer/aftermarket treatments sold by small mom and pop manufacturers, they
are now long-lived coatings that can make a real difference. In the past, for

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example, self-healing coatings were more of a novelty than anything else and
couldn’t offer much more than conventional anti-scratch coatings. Today’s self-
healing coatings are powerful enough to wage a successful competitive battle
against older and less smart coatings.
Factor Examples Impact on Business Case for Smart Coatings
“Smart” is in “Smart” has become a descriptor
applied to numerous products and
supposedly adds to their
marketability
The “smart” in “smart coatings,” used to have a
technical meaning, but now conveys a positive
marketing message. In particular, we see “smart”
as the new “green,” that is smart coatings now
have a buzz about them in the way that “green”
(i.e., sustainable) coatings once did.
Nanotechnology
meets smart
coatings
Nanomaterials playing an
increasing role in making coatings
smarter. For example, self-
assembly is claimed as part of
nanotechnology and as part of
smart of smart materials. Are
smart coatings taking over where
nanotechnology left off?
Nanotechnology speeds up or otherwise
positively enables chemical processes. In the
sense that “smart” is used in “smart coatings,”
nanomaterials may make coatings “smarter and
therefore open up new addressable markets
Performance of
smart coatings
improves
We are now shifting to high-
performance smart materials that
are different qualitatively than what
has been available before. A good
example here is the omniphobic
material being developed by
SLIPS Technologies
These coatings are the ones that are grabbing the
attention of chemical firms and investors. They
are no longer just alternatives to conventional
coatings but something new under the sun. A
window or car that is coated so that a rainstorm
can wash away some grime may be a substitute
for hand washing. One that stays clean under
almost any circumstances and is reasonably
priced can make hand cleaning a thing of the past
Smart meets
manufacturing
Scalable manufacturing of smart
coatings products is an important
part of commercialization. But
smart materials may also play a
role in the actual coatings process.
The obvious example here is a
costing that self-assembles
Lowering the cost of manufacturing and making it
simpler will be a critical part of getting a smart
coating deployed in the market place
Source: n-tech Research
If the low-performance coatings just mentioned are Generation 1 smart coatings,
then n-tech believes we are entering the next era of smart coatings; Gen 2
coatings—the coatings that, as we mentioned above, can inspire confidence
among coatings firms and users alike. That is the big specialty chemical firms see
a good prospect of profitability from such coatings, while end users see some real
potential for improving their product by using these coatings.

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Some examples are in order here and we note that many of these Gen 2 coatings
are polymers. Thus, on the user side of the equation, we note that smart
electroactive polymers have already reach a level of maturity that Boeing (a
demanding OEM if there was ever one) has announced an extensive program to
deploy them. At the supplier level, Covestro (the former Bayer MaterialScience)
has done work on self-healing surfaces for the automotive sector using
polyurethanes. Polymers are not the only materials that fall into this generation of
smart coatings—silicon and nanomaterials are also quite important. And because
so much of smart coatings design is biomimetic, biomaterials are also a factor.
n-tech believes that these Gen 2 coatings are just paving the way for a Gen 3
smart coating that has characteristics that are qualitatively better than any
functional coatings that have come before. A good example here is the
omniphobic coating developed by SLIPS Technologies, a firm with a self-
healing/self-cleaning technology with a myriad of possible applications. SLIPS has
received an investment from BASF, a company with a reputation for early entry
into new technologies. In Exhibit 1-2 we provide n-tech’s roadmap for the
evolution of smart coatings.
Generation Period of
dominance
Main characteristics Type Applications
Gen 1 2000 until now Low-performance,
short-lived. Marginal
advantages over non-
smart alternatives
Often self-cleaning
coatings or anti-
scratch coatings
with minimal self-
healing applications
Cars and
residential
windows are often
market targets
Gen 2 2012 onwards Good performance and
lifetimes and serious
alternatives to more
conventional coatings
Smart self-cleaning
coatings for large
prestige buildings,
smart anti-corrosion
coatings. Also,
many multifunctional
coatings
Aircraft and marine
vessels. Medical
applications
Gen 3 2018 onwards Outperform all previous
coatings
New kinds of
coatings such as
omniphobic coatings
and multifunctional
coatings with two or
three functionalities
All applications
that need premium
priced coatings
Source: n-tech Research
Finally, we note that the opportunities are not just in the coatings themselves but
also in a broad range of additives, dopants and equipment that facilitate the
deposition of these coatings onto a broad range of substrates.

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1.2 Objective and Scope of Report
In this report, n-tech identifies the emerging market opportunities for smart
coatings across a wide range of applications in consumer products, medicine and
healthcare, construction, automotive, marine, energy and military areas. The
report examines the use of a wide variety of materials with self-healing, anti-
corrosion, anti-fouling, self-cleaning, self-monitoring, self-assembling and other
smart functionalities. Multifunctional coatings that combine two or more of these
functionalities are also discussed.
Finally, we provide a roadmap and ten-year forecast (in volume and value terms)
for smart coatings in each sector covered and, where possible, we provide
breakouts by materials type. In addition, the report also assesses the R&D and
marketing strategies of the leading firms that are active in the commercialization of
smart coatings. In addition, the report also examines how smart surfaces will find
their place in smart environments where they must compete with embedded
sensors and smart coatings.
Although we discuss in various places in this report, exactly what the term “smart
coating” means, we are fairly liberal in how we define such coatings for the
purposes of this report, which seems appropriate to the stage of development that
smart surfaces find themselves in.
1.3 Methodology of Report
n-tech’s market assessment of the emerging smart surface market is based both
on (1) the latest results from the lab and (2) current marketing trends for coating
products. n-tech has been providing coverage in the smart coatings space for
seven years and the information and analysis in this report is based on this work
as well as on interviews with key executives and secondary material.
Secondary research involved a variety of sources, such as information available on
the World Wide Web, technical journals, press releases, trade press articles,
government databases, company literature, and SEC filings and is used to further
elucidate major trends in the smart coatings market.
1.3.1 Forecasting Methodology
The basic approach taken here to forecasting is similar to other n-tech reports. We
identify and quantify the underlying addressable markets, the penetration of
various smart coating technologies in those markets, and from that we produce a

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sales forecast in volume terms—typically, in this report, in thousands of square
meters.
Although this is the general approach we have taken in all our previous studies on
smart coatings, as we have already noted, we have adopted a somewhat different
approach in this report with the goal of making our forecasts easier to use by the
coatings industry. In the past, we have forecast the various parts of the smart
coatings industry in disparate ways. Here, we have attempted to come up with a
forecasting approach that applies to all the end-user sectors.
Installed base: For all the end-user sectors we cover, we begin with an estimate
of the installed base of items to be coated. For example, in the aerospace
segment, this might be the size of the commercial aircraft fleet. In the case of the
construction industry, we would include the building inventory.
In some cases, this data can be extracted from government statistics or from data
compiled by the relevant trade and professional associations. However, we note
that such estimates often differ among themselves and in many cases, we have
come up with own estimates of installed bases, based on averaging industry data,
etc.
Surface estimations: The next stage in the forecast is to estimate the
addressable market for smart coatings in terms of the potential surface area that
needs to be covered. We get to this figure by taking estimates of the surface area
of the objects to be coated and then multiplying by the installed base.
For example, the worldwide fleet of commercial airliners is approximately 20,000 at
the present time and each of those airliners accounts for about 2,400 square
meters in surfaces that might attract the use of smart coatings, for a potential
coatable surface of 48 million square meters.
Note that we include both interior and exterior surfaces depending on what is
appropriate in individual end-user segments.
Market penetration of smart coatings: Of course, the actual realization of this
potential is barely evident at the present time, which is to say that the penetration
of all smart coatings is very small at the present time.
We estimate the increasing penetration for each smart coating in each segment
differently, but generally we take the point of view that smart coatings will be
relatively high-priced specialized offerings that will still have relatively low
penetrations even a decade from now.

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However, in many of these markets, the potential is huge, so even small
penetrations may lead to large revenue projections. Looked at another way, for
firms that are investing for the very long run, smart coatings may represent the
path to large revenues.
Frequency of coating: Since we are attempting to estimate the amount/value of
smart coatings used, we also need to bring into the estimation the frequency with
which the objects under consideration are being coated. In the projections in
Appendix A, we have included our estimates of the number of months between
coatings and have adjusted our volume/value estimates for each time series
appropriately.
We have assumed that smart coatings achieve quite good lifetimes quite quickly
and continue to improve. However, we acknowledge that many coatings today
don’t have impressive lifetimes, especially (and not surprisingly) those that are still
in the lab or come from small consumer firms.
Pricing and revenues: These volume forecasts in our projections are converted
to revenues by multiplying by prices. Unfortunately, since accurate and firm pricing
in this space is not available to any extent or in most cases, we have gone with
what we consider plausible pricing based on underlying costs and what the various
applications covered seem willing to pay for such products.
In a few cases, we couldn’t arrive at a clear idea of what prices would be
appropriate and instead projected just revenues, again based on what was
plausible. “Plausible” here takes into consideration many factors, but especially
the likely manufacturing capacity for smart coatings, which we expect to grow, but
not dramatically.
Geographies: This report is entirely international in scope. The forecasts are
worldwide forecasts, but we have broken them out by geography in appropriate
ways. Each sector is different in this regard, but the intent is to show where the
coatings are headed.
Thus, when we indicate that a particular value or volume of aerospace coatings are
being sold to China, we are specifically referring to the amount that is being
purchased by Chinese aerospace companies—not the amount of coatings being
produced in China. The justification for this approach is that we are trying to
estimate demand not supply.
Other than this, we have not been geographically selective in the firms that we
have covered in the report or interviewed in order to collect information. However,
a certain degree of emphasis has been placed on the developed world, because

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most of the research around smart surfaces is largely pursued in the developed
world. The firms and research discussed in this report were selected by
importance, not by location.
1.4 Plan of Report
Chapter Two of this report reviews and assesses the various technologies that
make up the smart surfaces segment as currently understood. We look at each
and every major smart coatings technology and at the same time provide plenty of
examples of R&D and commercialization projects that are taking these
technologies to the next stage. These examples are just that, we do not claim to
offer a complete account of every R&D or commercialization effort in every area.
We have tended to focus on the best known research facilities and companies in
this regard.
In Chapter Three, we examine new coating and other deposition processes that
seem specifically appropriate to smart coatings. Many of these are used
throughout the coatings industry, but in this chapter we have focused on the
aspects of these processes that are most relevant to smart coatings.
In the remaining chapters—Chapter Four through Chapter Eleven—we review the
various end-user markets in which smart coatings are likely to generate revenues
over the next decade years and also provide ten-year forecasts of these revenues.

Sample of Smart Coatings Markets 2016-2025

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Sample of Smart Coatings Markets 2016-2025