Reaching larger concerned community to share and contribute

1. CROWD SOURCING
Reaching a larger concerned community to share and contribute
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2. For over 2300 years Crowd Sourcing has impacted Humanity, from creating Empires to Armies to Enterprises to Movies..
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3. Over Centuries Governments have changed and new Political Orders have set in through Crowd Sourcing
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4. Proposition
Helping NGO’s raise funds
innovatively
Using Integrated marketing to Crowd
source
Reach larger audience in a very short
span of time
Reaching the concerned Community
to raise funds / resources
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5. How does it work ?
We create and manage an
The NGO communicates integrated marketing effort Provides social proof , so
their vision, objectives and about the NGO to that any supporter gets
activities to us. communicate and engage confidence.
the interest groups.
Apart from managing We regularly update and
digital collaterals, we also engage the patrons /
The funds are collected on
manage the activity on public about the progress
behalf of the NGO.
relevant Crowd sourcing and activities of the NGO /
Platforms. project.
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6. 3 CDM Model
Our Proprietary
Communicate model for Direct
effective
execution of
Strategy
Consolidate Collaborate Diaspora Digital
Mobilize
Monetize Maximize
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7. Integrated Marketing
Activities
Public
Mobile
Relation
Social
Media Communication Media
Web Site Print
Out Door
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8. Channels & Benefits
E-mail
Activity
Web Site
Campaign
Mobile Channels Instant
Messaging
reach
Crowd
Blogs Sourcing
Platform
Social
Media
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9. Getting Started
Signup communication Engage and
Channels manage
Consistently
Activation
One time Setup
Fee Project Account
Creation
Photos, Audio, Video,
Press Clips, etc.
in Consultation with
Collaterals from Campaign the Organization
Organization Design
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10. What does it include?
Website Integrated
• Design Communication
• Annual Maintenance • Communication Strategy
• Content
• Multi Channel Coordination
Integrated
Campaign
Collaterals Events
• Digital Collaterals • Concept
• Coordination
• Anchoring
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11. About Us
Nanjunda Pratap Palecanda: A Serial entrepreneur Satya Maddela: A seasoned and successful Leader
and a dot com venture pioneer in India across, with track record of producing, presenting and
Internet Technologies, Business Analytics and managing the implementation of innovative business
Consulting. An active mentor and speaker on Social solutions. A Cloud specialist with innate
Media and entrepreneurship across various forums, understanding and experience of Social media, is an
is a Graduate from Bangalore University and an Electronics Engineer with MBA from Harvard
alumni of IIM,Bangalore. University.
+91 95388 90390: nanju@168interActive.com
+91 98860 98480: satya@168interactive.com
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