1. Event Type: Training Course
Event Title: Media Planning Essentials
Level: Introductory
Number of participants: 10
Course description: Nane Matevossyan supported by Armenian Young Woman Association offers a
professional training course on “Media Planning Essentials”.
After the training the participants will be able to:
 Asses the roles and responsibilities of both clients and agency in media planning
 Differentiate between media objectives, media strategies, and media execution
 Use media planning terminology
 Describe the steps involved in the media selection process
 Identify the factors affecting the size of an advertising budget
 Describe the methods of determining the size of an advertising budget
Target audience:
 Business Owners
 Top Managers
 Marketing and Sales Executives
 Business Consultants
 Other interested candidates
Duration: 2 days, total 4 hours
Date and time: 15.05.2012-16.05.2012, 18:10-20:10
Location: Abovyan 37, 2nd floor, apt 9(Armenian Young Woman Association), Yerevan, Armenia
Registration form
If you are interested in attending, or looking for further information on the training, please
contact Nane Matevossyan on 094 34 77 37/099 92 68 99 or email to nanematevossyan@gmail.com
Payment
During the registration process you will be asked for your method of payment. Once we receive
payment your booking will be confirmed but until payment is received we cannot hold a place, due
to high demand for our trainings. Candidates should pay all fees in advance of a day before beginning
of the course. All fees are non-refundable and non-transferable.
Within the framework of the course participants are given special certificates of attendance.
Open group participation fee: 28,000 AMD, including all taxes
Corporate fee: 50,000 AMD (per participant) including all taxes
Individual training fee: 10, 000 AMD (per hour) including all taxes
Armenian Young Woman Association members will have 10% discount