The document summarizes the history and development of Maggi noodles. It discusses how Maggi originated in Switzerland in 1885 and was introduced to India in 1982 when Nestle acquired the brand. It became very popular in India due to its quick cooking time of "Bas Do Minute." Over the years, Nestle expanded the Maggi brand to include other products and flavors while also making the noodles healthier. The document outlines Maggi's large market share in India and how Nestle has adapted the brand to local cultures and tastes around the world through strategic global expansion.
2. “Mummy Bhook
Lagee hai - Bas Do
Minute”
The tagline of this maggi which fit well with
the mother’s child caring relationship. These ads
became so popular that “Bas DoMinute”
instantly reminded Indian consumers of Maggi
noodles.
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3. The company originated in Switzerland in 1885, when Julius
Maggi took over his father's mill aiming to improve the nutritional intake of worker
families.
Maggi was the first to bring protein-rich legume meals to the market,
and followed up with a ready-made soup based on legume meals in 1886.
In 1897, Julius Maggi founded the company Maggi GmbH
in Singen, Germany.
Nestlé India Ltd. (NIL), the Indian subsidiary of the global FMCG major.
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4. In 1947 maggi merged
with Nestle.
Nestlé SA, introduced the Maggi
brand in India in 1982.
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5. During the 1990’s, the sales of Maggi noodles declined, and this was
attributed partly to the growing popularity of Top Ramen , another instant noodles
product.
In March 1999, NIL reintroduced the old formulation of the noodles, after which the
sales revived.
Over the years, NIL also introduced several other products like soups and cooking aids
under the Maggi brand.
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6. In March 2005, the Maggi brand too took to the health
route with the launch of Vegetable Atta Noodles.
NIL made use of the group's extensive research and
development facilities in developing this new 'healthy' product.
In 2005 Maggi brand worth was 3.7 billion from
1.7 billion in 2003.
Maggi Noodle is Market leader with around 80% market share in
Noodles/Pasta and Maggi Sauce is market leader with almost 37% of
market share in 2005 in 1.8billion market of India.
In 2005 Maggi was the highest spender in the Promotion
and Sales in the Indian Market in the Noodles Category.
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13. Nestle adhere to laws and regulations that involve in its activities and the environment. The
government may set quotas on the quantity of the products that it can supply and set the amount
of taxes that the company must pays in order to conduct the business.
To achieve a balance between them, Nestle participates in legislative and regulatory discussions
between international organizations, government representatives, industry, scientific community
and consumer associations.
Food is basic human need and is therefore a necessity for survival. In economic terms this
means the basic demand for food Will always be high. But the food eating patters changes from
place to place.
A strategy opted by nestle to deal with this is that it has opened up factories in different places
that caters to local market from its packaging to pricing, to taste.
Majority of these factories are located in developing countries because it is estimated in 2010
that around 90% of world’s population will be residing in developing country.
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15. Culture and religion also have an influence on the food consumption across the
world.
Currently it is being observed that people are demanding products that are made
from natural ingredients.
Keeping this in mind nestle has started using natural vegetable oil in its products
instead of partially hydrogenated fats.
EDIBLE
VEGETABLE
OIL
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16. Technology is a vital part of Nestlé's R and D and they have adopted more
advance technologies in an attempt to deliver healthier, fresher and variety.
Also technology has enabled better packaging of products which has now
boosted efficiency and reduced costs.
MANUAL
NOODLE
MAKING
MACHINE
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