Marketing internship under Prof. Sameer Mathur, IIM Lucknow

2. APP: ONE-STOP SHOP
LOGO:

3. With every online shopping app
In one Place.

5.  All available at one place
 Simple and easy to use
 Reasonable and affordable price of all
items
 Users can set their preference and is
notified as soon as the price drops

8. • More Smartphone Users
•Not a confined area
hence wide variety of
opportunities

9. Shopping Websites
will Start Changing
their Pricing Strategy

11. • The main aim is to make people believe
that things can be affordable
• To cover all ages of customers
• To spread in other countries since online
shopping is more popular there
• To be partnered with the websites to
provide more preference like delivery
options

13. • Ease of usage
• One click away from your order
• Compare pricing of all websites and get
cheapest ones

14. • Quick search options
• Setting the price of the product
• One click away from the order
• Instant alert
• Price comparison result
• Customer reviews from websites for a
product

16. POP
• Buying at a cheaper
price
• Contains most of the
popular online
shopping website
results
• Price comparison for
best results
• Reviews and ratings
from the customer
regarding the product
• Can notify the user
regarding the
immediate rice drop
POD

18. • Making regular update for bug fixes
• Size of app minimum due to low phone
storage
• Consumer reviews and ratings seen
before buying a product

19. Free Features
• Only one website for
getting alerts and
cannot be changed
for phone number
verification
• Email or SMS
preferred setting
• One click away option
• No ads
• Alerts for unlimited
websites
• Compare price listing
and get cheapest deal
from available
websites
Premium Features

20. • To get additional features, One-Stop Shop
costs $5 , due to addition of more
websites to the app

21. Incentives
• Partnering with websites to give more
rewards to regular customers
• There are also discounts on gift cards on
specials holidays

22. COMMUNICATION
BEST WAY TO PROMOTE
VIA
SOCIAL MEDIA

24. • A platform where online websites are to be
connected
• High security is required since debit/credit
cards are used for payment
• Pricing and tracking details should be
updated regularly

25. Performance and Evaluation
• Performance depends number of
downloads in the Playstore
• Numbers of users using the app per day
• Ratings and reviews while evaluating
• Ads while evaluating

26. Exhibit
The reviews should be high enough to be
ranked in the app review sites
To be connected with social media and
popular websites

28. Disclaimer
This presentation was created by Nandita
Biswas, Jadavpur University during an
internship under the guidance of Prof.
Sameer Mathur, IIM Lucknow.