3. Personal branding
Linkedin can be used to create great personal brand for
individuals.
It offers SSI (Social selling Index) as a metric to asses
personal branding.
4. How to use linkedin for personal
branding?
Personal branding can be done by sharing relevant ,inspiring,
interesting thoughts in Linkedin regularly.
It could be a post,article, or video.
It is a great tool to express , what you are good at?
And you can get recognised for it.
No need to spend money for the above activities.
5. Company branding
Company branding can be done through the following,
Company page
Like any individual , A company can also post its news, information,
update, anything.But , the company must creat a page for it to do these
activities.
After creating the company page, the firm can provide its daily
updates to linkedin.
Remember, Relevant, Insteresting , inspiring content in regular interval
can have good image about the firm.
No need to spend money for the above activities.
6. Paid campaigns
All the below products are available in linkedin as a paid service closely
same as google adwords
Sponsored Content
Sponsored InMail
Text Ads
Dynamic Ads
Programmatic Display Ads
Elevate
7. Sponsored Content
The content of your post/articlewill be shown in the feed to the
widerange of targetedaudience.
Video ads can also be published.
8. Sponsored InMail
You can send personalized invites/messages about your business to
the target audience.
Ex : you can send a message about product with website URL
Invite to the webinar, podcast , competion etc
9. Text Ads
The followingwill be included in the text ad
Title
Picture
Description
URL
Text ads willbe shown to the targeted audiences in the alloted
postion in the linkedinpage.
10. Dynamic ads
These ads can be personalized to each profile.
For Example, The ad with the profile owners name and photo in it.
It is to give more personalized experience to the audience.
11. Programmatic Display Ads
These are similar to banner advertising.
It can be bought by using demand-side platform (DSP) or agency
trading desk (ATD).
These are all the platforms which gives ad inventoryas a managed
service.
12. Elevate
It is a paid service which can be bought by the firm to
make employees to collaborate in linkedin with other
professionals.
