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EMOTIONAL
CULTURE
B Y N A N A D O O R E C K
CLEVER WAYS
Y O U R C O M P A N Y ' S
T O M E A S U R E3
" WHAT GETS
MEASURED
GETS
MANAGED. "
PETER DRUCKER
WHY SHOULD
WE CARE
ABOUT
EMOTIONAL
CULTURE?
COMMUNICATION
More than half of human
communication is
conveyed through body
language. We have a
natural tendency to be
transparent in our daily
interactions, making it
difficult to hide how we
feel.
SOCIAL BONDING
Being able to express our emotions, especially in a
work environment, is essential for teamwork and
creating social bonds. It helps us build empathy
towards co-workers. That’s why icebreaker activities
and company retreats are so effective for building
strong teams.
You’ll also notice how taking a break from your day-
to-day tasks to engage in a spontaneous conversation
can often feel rewarding.
Our performance is highly
dependent on the type of
mood we’re in. Research
shows that if we're feeling
happy or optimistic, we’ll
find it easier to get our
work done than if we're
feeling down or anxious.
PERFORMANCE
HOW IS IT
MEASURED?
1. WEARABLES
SMART BADGES
Given to volunteer employees at Deloitte
Tracks the following behaviors:
- Tone of voice
- Body language
- Participation in meetings
- Frequency of leaving desk
HITACHI BUSINESS
MICROSCOPE
Device worn around necks
Activates when interacting
with other employees
Helps track happiness and
other emotions
FITNESS TRACKERS
Why is health data important?
Employees who are healthier tend to be
happier and more engaged at work
2. SOCIAL MEDIA
TWEETS & STATUSES
We'd expect our friends and
family to express themselves
here and show a lot of emotions.
But what about having these
analyzed at work?
The reality is, social media
networks have such valuable
emotional data.
FACEBOOK STUDY
- 555 Users in the
United States
- Facebook updates
examined
- Topics posted tied
to Big 5 personality
types
FINDINGS
Narcissists more likely to
update about their
achievements, diet/exercise.
Extraverts update about social
activities more frequently.
Self-esteem is negatively
associated with updating about
romantic partners.
3. PULSE SURVEYS
WHAT ARE THEY?
Traditional employee engagement surveys tend
to be long and usually sent out only once or
twice a year.
Pulse surveys have fewer
questions to answer and are
conducted more frequently.
WHY ARE THEY USED?
To create a better culture through
crowdsourcing ideas from employees.
To determine if a new company initiative
is working.
To improve communication by allowing
more real-time feedback.
BENEFITS
Saves time - they are automatically
sent out on a weekly/monthly basis.
Saves money - no analysis needed,
data is shown on a dashboard.
More results - an easier user
experience leads to more responses.
REAL-TIME EMPLOYEE
FEEDBACK
TRY IT NOW

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3 Clever Ways to Measure Your Company's Emotional Culture

  • 1. EMOTIONAL CULTURE B Y N A N A D O O R E C K CLEVER WAYS Y O U R C O M P A N Y ' S T O M E A S U R E3
  • 4. COMMUNICATION More than half of human communication is conveyed through body language. We have a natural tendency to be transparent in our daily interactions, making it difficult to hide how we feel.
  • 5. SOCIAL BONDING Being able to express our emotions, especially in a work environment, is essential for teamwork and creating social bonds. It helps us build empathy towards co-workers. That’s why icebreaker activities and company retreats are so effective for building strong teams. You’ll also notice how taking a break from your day- to-day tasks to engage in a spontaneous conversation can often feel rewarding.
  • 6. Our performance is highly dependent on the type of mood we’re in. Research shows that if we're feeling happy or optimistic, we’ll find it easier to get our work done than if we're feeling down or anxious. PERFORMANCE
  • 9. SMART BADGES Given to volunteer employees at Deloitte Tracks the following behaviors: - Tone of voice - Body language - Participation in meetings - Frequency of leaving desk
  • 10. HITACHI BUSINESS MICROSCOPE Device worn around necks Activates when interacting with other employees Helps track happiness and other emotions
  • 11. FITNESS TRACKERS Why is health data important? Employees who are healthier tend to be happier and more engaged at work
  • 13. TWEETS & STATUSES We'd expect our friends and family to express themselves here and show a lot of emotions. But what about having these analyzed at work? The reality is, social media networks have such valuable emotional data.
  • 14. FACEBOOK STUDY - 555 Users in the United States - Facebook updates examined - Topics posted tied to Big 5 personality types
  • 15. FINDINGS Narcissists more likely to update about their achievements, diet/exercise. Extraverts update about social activities more frequently. Self-esteem is negatively associated with updating about romantic partners.
  • 17. WHAT ARE THEY? Traditional employee engagement surveys tend to be long and usually sent out only once or twice a year. Pulse surveys have fewer questions to answer and are conducted more frequently.
  • 18. WHY ARE THEY USED? To create a better culture through crowdsourcing ideas from employees. To determine if a new company initiative is working. To improve communication by allowing more real-time feedback.
  • 19. BENEFITS Saves time - they are automatically sent out on a weekly/monthly basis. Saves money - no analysis needed, data is shown on a dashboard. More results - an easier user experience leads to more responses.