Well, this is how I introduce "What is Account Management" to my internship team. But if you are a senior level or experienced manager, I recommend you not to have a look coz you have already known these things. What about you? Are you running an agency business but didn't have a proper profile or strategy or business model? Just send an email to me @nanoothant@gmail.com. We can talk more about your potential via zoom or at a cafe or bar. Want to send me DM? https://www.linkedin.com/in/nanoo/

1. Account Management 101
Presented by Nan Oo
Digital Account Management Team
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2. WHAT IS
ACCOUNT MANAGEMENT
ANYWAY?
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3. Link between client and creative
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4. Overall business
owner of the
relationship
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5. Strategic lead
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6. Seek out (and close)
opportunities for
organic agency growth
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7. timelines,
contract terms,
partner agencies,
creative teams,
clients, etc.
Manager of all the things:
budgets,
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8. WHAT MAKES A GOOD ACCOUNT MANAGER?
integrity and are reliable and relatable
simplify complex things.
bring clarity to situations with a lot of
people, opinions, variables, schedules,
agendas, etc. and giving it focus.
informed perspective that allows them to
think like a strategist.
A good understanding of creative processes
and how your team works is pretty
invaluable.
know their clients well enough to know
when they can challenge them creatively.
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9. RESPONSIBILITIES
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“So what do you do all day?”

10. BIG PICTURE EXAMPLE
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Contribute To Proposal Pitching Preparation Pitch Clients

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Contribute To Proposal
Onboard Agency Team
Pitching Preparation
Plan Client Kickoff
Meetng
Pitch Clients
Develop a Plan
BIG PICTURE EXAMPLE

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Contribute To Proposal
Onboard Agency Team
Confirm Plan With Client
Pitching Preparation
Plan Client Kickoff
Meetng
Manage Plan Execution
Pitch Clients
Develop a Plan
Confirm Creatives
With Clients
BIG PICTURE EXAMPLE

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Contribute To Proposal
Onboard Agency Team
Confirm Plan With Client
Manage Overall Project
Pitching Preparation
Plan Client Kickoff
Meetng
Manage Plan Execution
Reporting
Pitch Clients
Develop a Plan
Confirm Creatives
With Clients
Communication and
upsell services
BIG PICTURE EXAMPLE

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Junior Account Executive Account Executive Senior Account Manager
Account Manager
Account Director
( Head Of Account Service)
CAREER PATH

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Thank You.

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Wait!

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The Important things left behind.

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If we divided agency into two parts,
Account Manager Creative Team

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Client Side Operation Side
Account Manager Creative Team

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Remember you should not be
a one sided middle man.

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Real Thank You.