Social Media Strategy

1. Digital Marketing
Digital Marketing
Strategies
Strategies to
to
ace the
ace the
Brand Game
Brand Game
By Naman Singhal

2. IS IT WORTH
60 MINUTES OF YOUR
PRECIOUS TIME ?

3. Who should learn Digital Marketing?
Students
CEO
Marketing Professionals
Career Switchers /
Individuals
Business Owners
Influencers
"Anyone & Everyone"

4. What is Digital Marketing Strategy ?
Foundation points of a Digital Marketing Plan
How can it help your Business ?
Digital Marketing Strategies and Tips
Career Opportunities in the field of Digital Marketing
Secrets of success in online branding
What's in the journey
What's in the journey
for you ?
for you ?
Digital Marketing Tools & Uses

5. Do you know -
90% of Indian Startups fail in
the first few years and shut
down within 5 years ?

6. IT'S TIME FOR A CHANGE

7. “There’s never been a better time to be in advertising, and there’s
never been a worse time.”
Aaron Reitkopf

8. According to the recent
reports,
There are 374 Mn
smartphone users in
India &
270 Mn people are
using the internet in
India.
87% of buyers search for
products on digital
channels

9. What is a Digital Marketing
Strategy ?

10. Leverage the popularity and convenience of the Internet

11. Global B2C ecommerce sales are expected to reach $4.5 trillion by 2021.
(Shopify Plus, 2019)
51% of shoppers surveyed say they use Google to
research a purchase they plan to make online. (Think
with Google, 2019)
60% of smartphone users have contacted a business directly using the search
results such as the "click to call” option. (Think with Google, 2019)
More than half (50.33%) of
searches on Google now end
without a click on a result.
(Jumpshot via Sparktoro,
2019)
About 64% of marketers actively invest time in
search engine optimization (SEO). (HubSpot, 2020)

12. What do I want to achieve?
And how can I get it?
FOUNDATION POINTS

13. 1. Analyze your Market
Macro-environment
Microenvironment

14. 2. Keyword Analysis

15. 3. Define The
3. Define The
Success
Success

16. 4. Set KPIs
4. Set KPIs

17. 5. Define a budget
5. Define a budget

18. How can it help
How can it help
your Business?
your Business?

19. Wider reach and Geographical expansion
No terrestrial hurdles

20. Build a Brand Name
Build a Brand Name

21. Cost-effective
Cost-effective

22. Better Revenues &
Better Revenues & Improved ROI
Improved ROI

23. Let’s you go global
Let’s you go global

24. Digital
Digital
Marketing
Marketing
Strategies & Tips
Strategies & Tips

25. “Innovation needs to be part of your culture. Consumers are
transforming faster than we are, and if we don’t catch up, we’re in
trouble.”
Ian Schafer

26. Irresistible Offer
Irresistible Offer
Pain
Pain
Problem
Problem
Frustration
Frustration
SOLVE
SOLVE

27. Supply Solution
Supply Solution
Provide call to action in ad,
Provide call to action in ad,
blog post, website home page
blog post, website home page

28. Food sector based business like preservation of fruits and vegetables,
processing of cereal, pulses, bakery units
SHOW WHAT DELICACIES THEY ARE MISSING FROM THEIR LIFE

29. Lead Magnet
Lead Magnet

30. Valuable content to be used in
exchange for your customer's
contact details
Name
Contact Number
Email id
Address

31. Media agencies, Graphic Designer, Digital Marketing Firm
PROVIDE A FREE TUTORIAL VIDEO/GUIDE/BOOK

33. Quantity
Quality
Titles
Headings
Keywords
ON PAGE SEO OFFPAGE SEO
Content

34. Google Analytics
Google Search Console
Ubersuggest: Keyword Tracking Tool
MozBar
SEOWorkers Analysis Tool
Woorank: SEO Ranking Tool
KWFinder: SEO Keyword Tool
Majestic: Marketing SEO Tools
Serpstat: All-in-one SEO platform
Ahrefs: SEO Keyword Tool
SOME POPULAR SEO TOOLS
SOME POPULAR SEO TOOLS

35. GOOGLE MAPS
GOOGLE MAPS
OPTIMISATION
OPTIMISATION

36. Best Event Manager in Rajasthan
Bakery Nearby
Top Architect in Udaipur
Best Day care for children on university road Udaipur
Affordable readymade garment shop

40. Use catchy, attractive and engaging email titles to increase
your email open rate.
Write your email in simple language and keep it short.
Break content into small paragraphs and use subheadings
and bullets to make it readable.
Explain the benefits of what you’re offering. And tell them
how it can help them. Don’t try to sell them directly.
Create funnels to get more conversions.
Keep your email subscribers engaged by sharing useful
content with them on mail. But don’t send too many emails.
2-3 emails are enough in a week.
Best practices to get success with Email Marketing

41. Free Email Marketing Tools to
Free Email Marketing Tools to
Save You Time and Money
Save You Time and Money
1. HubSpot Email Marketing
2. Sender
3. Sendinblue
4. Omnisend
5. SendPulse
6. Benchmark Email
7. Mailchimp
8. MailerLite
9. Mailjet
10. Moosend

42. Content Marketing
Content Marketing

43. Textile based like garment designing,
Textile based like garment designing,
ready made garments, fashion designer,
ready made garments, fashion designer,
stylist professionals can write about
stylist professionals can write about
current trends and hot scoops so
current trends and hot scoops so
that customers regularly visit their
that customers regularly visit their
website for new information.
website for new information.

44. Video Marketing
Video Marketing

45. Types of video you can use to promote your brand
Types of video you can use to promote your brand
1. The spot
2. The explainer
3. The product demonstration
4. The company culture video
5. The behind-the-scenes video
6. The customer testimonial video
7. The employee portrait video
8. The web series
9. The branded mini-documentary
10. The branded short film

46. Bakery owners showcasing their talent online
Bakery owners showcasing their talent online

47. Organic Youtube Marketing
Organic Youtube Marketing

48. How Does the YouTube
Algorithm Work?
Search results
Recommended Streams
Notifications
Channel Subscriptions
Trending Streams
YouTube Home Page
Videos will appear in six different locations
on the YouTube platform:
1.
2.
3.
4.
5.
6.
Relevance
To benchmark relevance, YouTube
explores the pairing of title, description,
tags, and content with an individualized
search query.
01
Engagement
Engagement aggregates the number of
responses from users, including watch
time, engagement, and frequency.
02
Quality
Quality rating is determined by a
channel’s ability to demonstrate
trustable authority.
03

49. How do I Improve my Organic Reach on YouTube?
Keywords and Metadata
Optimized Description
Video Transcription
Whole-Video Views
Conversational Conclusions
Subscriptions
Serial Viewers
Cross-Promote Content
Actionable Analytics

50. Facebook Personal Profile
Facebook Personal Profile

51. Customers like to deal with humans than businesses
Customers like to deal with humans than businesses
Humanize your Brand
Humanize your Brand

52. PAID ADVERTISEMENTS
PAID ADVERTISEMENTS

53. Amplify your reach
Fit any budget
Enhance your targeting
Boost brand awareness
Maximize your content marketing
Gain access to mobile users
Gather market insights
Benefits to using paid social media
advertising for your small business:

56. Stories ads
Photo ads
Video ads
Carousel ads
Collection ads
Explore ads
IGTV ads
Instagram Shopping ads
Instagram offers several ad
formats:
App installs
Brand awareness
Catalog sales
Conversions
Engagement
Lead generation
Messages
Reach
Store traffic
Traffic
Supported objectives:
Instagram Ads

57. Lead Generation Ads by Facebook & Instagram
Lead Generation Ads by Facebook & Instagram

58. Apply Now
Apply Now
Book Now
Book Now
Book Test Drive
Book Test Drive
Call Now
Call Now
Check Availability
Check Availability
Contact us
Contact us
Donate
Donate
Download
Download
Get Directions
Get Directions
Get Showtimes
Get Showtimes
Get Quote
Get Quote
Get Offer
Get Offer
Install Now
Install Now
Learn More
Learn More
Listen Now
Listen Now
Open Link
Open Link
Order Now
Order Now
Play Game
Play Game
Preregister
Preregister
Request Time
Request Time
See Menu
See Menu
Send Message
Send Message
Send WhatsApp
Send WhatsApp
Message
Message
Shop Now
Shop Now
Sign Up
Sign Up
Subscribe
Subscribe
Use App
Use App
Watch More
Watch More
Call-to-action buttons
Call-to-action buttons

59. Retargeting Ads
Retargeting Ads

60. Omnipresent
Multichannel
Marketing Approach

61. Google Display Network
Google Display Network

63. Testimonials & Case Study
Testimonials & Case Study

64. Ideal Role Model
Ideal Role Model
Customer
Customer
Demographic
Demographic
Geographic
Geographic
Psychographic
Psychographic

65. Must-have digital marketing
Must-have digital marketing
tools to help you grow
tools to help you grow

66. 2. Loomly: ideal for
smaller social teams
looking to organize
and collaborate on
content.
Social media marketing tools
3. Audiense: help companies both identify and segment their social
media audiences.
1. Sprout Social: helps businesses organize their content
calendar and assets in one place.

67. Conversion optimization tools
1. Unbounce: quickly building,
tweaking and publishing new landing
pages to test.
2. Hotjar: provides a real-time visual
record of your visitors’ actions and
behaviors on-site.

68. Lead enrichment tools
Lead enrichment tools
1. Clearbit: creates an up-to-date
profile of your leads to make your
outreach efforts go more smoothly.
2. Datanyze: uncovers crucial contact
information about your on-site leads to
fill out your digital rolodex.

69. 1. CANVA
2. PABLO
3. PIKTOCHART
4. ADOBE SPARK
5. VECTR
6. GRAVIT DESIGNER
7. POLARR
8. GIMP
9. ADOBE COLOUR CC
FREE ONLINE DESIGN TOOLS FOR YOUR DIGITAL MARKETING CONTENT

70. Biteable
Video Marketing Blaster
Vidgeos
Animaker
Hippo Video
Filmora
Powtoon
Vidyard
Wideo
Wistia
Vimeo
FREE ONLINE DESIGN TOOLS FOR VIDEO CREATION & EDITING

71. CAREER OPPORTUNITIES IN DIGITAL MARKETING
CAREER OPPORTUNITIES IN DIGITAL MARKETING

72. Market size of the digital advertising industry across India from financial year 2011 to
2020, with estimates until 2024 (in billion Indian rupees)
Rs. 50,000 Crore
Rs. 50,000 Crore

73. Career Opportunities in Digital Marketing
Career Opportunities in Digital Marketing
Digital Marketing Manager
Brand Manager
Brand Strategist
Online Content Developer
Business Analytics Specialist
Search Engine Optimisation Specialist
Web Designer
Professional Blogger
Mobile Marketing Specialist
Email Marketer
Search Expert
Graphic Designer
PPC Expert
Marketing and Automation Specialist
Influencer

74. Salary Structure in Digital Marketing
Salary Structure in Digital Marketing

75. Reputed agency owners on an average
Reputed agency owners on an average
takes
takes 40-50 LPA
40-50 LPA at home & an agency
at home & an agency
professional with 5+ years experience
professional with 5+ years experience
takes over
takes over 12 LPA
12 LPA at home
at home

76. “When people ask me what’s the ROI of Social, I ask them…
what’s the ROI of Trust, and what’s the ROI of Loyalty. The
answer, when used to build relationships the results will be…
longer lifetime value of a customer, larger average order value, and
increased frequency of purchase. All measurable and all lead to
increased sales and profits.”
Ted Rubin

78. House is open for
questions :)
Connect with me on LinkedIn (naman-singhal-
a8226b120) or
email: connectwithsinghal@gmail.com