MTV là thương hiệu giải trí dành cho tuổi trẻ hàng đầu trên thế giới. Sau gần 20 năm có mặt tại Việt Nam và 3 năm phát sóng chính thức, MTV Việt Nam đã có chỗ đứng cho riêng mình và một thị trường khá lớn. Không chỉ tạo được một sân chơi cho khán giả và ca sĩ bằng nhiều chương trình trên sóng như MTV8, MTV Now, MTVthichme, Chart Attack, Thần Tượng Đột Kích… MTV Việt Nam còn mang đến những cơ hội tiếp cận với âm nhạc và các giải thưởng quốc tế cho nhiều nghệ sĩ Việt. Liên hệ tài trợ Trương Đình Cảnh - Tel: 0909 08 39 23 UTV One Member Company Limited 254B Nguyen Dinh Chieu, Ward 6, Dist 3 Ho Chi Minh, Viet Nam Tel : + 848 3933 3686 Fax : + 848 3933 3687 www.mtvvietnam.com.vn Under license from MTV Asia

1. MTV VIETNAM
H O C H I M I N H C I T Y , A U G U S T 2 0 1 6
NEW VERSION

2. 2MTV VIETNAM – NEW VERSION
MAIN INDEX
1. WHAT IS “AWAKEN MTV” ?
2. THE PHASE OF “AWAKEN MTV”
3. “AWAKEN MTV” PHASE 1: “WAKE UP THE MONSTER”

3. 3MTV VIETNAM – NEW VERSION
1. WHAT IS “AWAKEN MTV” ?
1. AWAKEN CAMPAIGN: AUDIENCE
2. DEVELOP FROM “KILL BORING” OF MTV AISA
ARTIST
COMMUNICATION
A STRONG PRECENSE OF MTV VIETNAM IN THE NEW PHASE

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2. THE PHASE OF “AWAKEN MTV”
MTV VIETNAM – NEW VERSION
08
AWAKEN
MTV
WAKE UP
MONSTER
PHASE 1
MTV SCHOOL
TOUR
PHASE 2
MTV CHOICE
AWARDS
PHASE 3

5. 5
MTV VIETNAM – NEW VERSION
3. PHASE 1: “WAKE UP THE MONSTER”
1 CONCEPT
2 “MONSTER” CHANGE ALL-VJ MTV
3 CHANGE ON DIGITAL
4 CHANGE MTV ON THE CONTENT

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3.1 CONCEPT
M T V V i e t n a m h a s a " M o n s t e r " b e i n g
a s l e e p f o r a l o n g t i m e . H u m a n s p r o b a b l y
d i d n o t r e m e m b e r a n y t h i n g a b o u t i t i f i t
d o e s n o t h o l d t h e o n l y k e y t o s t e p i n t o M -
L a n d . W o r l d o f j o y a n d s u r p r i s e
3. PHASE 1: “WAKE UP THE MONSTER”
M T V d e c i d e d t o w a k e t h e m o n s t e r t o f i n d t h e
e n e r g y f o r h u m a n l i f e . B u t m o n s t e r c a n o n l y
w a k e u p w h e n e v e r y o n e t o g e t h e r w a k e i t

7. 7

8. 8
MTV VIETNAM – NEW VERSION
3. PHASE 1: “WAKE UP THE MONSTER”
1 CONCEPT
2 “MONSTER” CHANGE ALL-VJ MTV
3 CHANGE ON DIGITAL
4 CHANGE MTV ON THE CONTENT

9. 3 . 2 “ M O N S T E R ” C H A N G E A L L - V J M T V
9
3. PHASE 1: “WAKE UP THE MONSTER”
Kaylee - Shrewd Dustin - Cool Boy

10. 3 . 2 “ M O N S T E R ” C H A N G E A L L - V J M T V
1 0
3. PHASE 1: “WAKE UP THE MONSTER”
Quang Bảo - Elegent Misoa - Clever

11. 3 . 2 “ M O N S T E R ” C H A N G E A L L - V J M T V
1 1
3. PHASE 1: “WAKE UP THE MONSTER”
Lukas- Funny Karen - Charm

12. 1 2
MTV VIETNAM – NEW VERSION
3. PHASE 1: “WAKE UP THE MONSTER”
1 CONCEPT
2 “MONSTER” CHANGE ALL-VJ MTV
3 CHANGE ON DIGITAL
4 CHANGE MTV ON THE CONTENT

13. 1 3
• Address concentrating all information
about MTV Vietnam on Digital Life.
On Digital
• Update news entertainment events
Website: www.MTVWe.com
Link:
• MTV Vietnam's new programs
3 . 3 C H A N G E O N D I G I T A L
3. PHASE 1: “WAKE UP THE MONSTER”

14. 1 4
MTV VIETNAM – NEW VERSION
3. PHASE 1: “WAKE UP THE MONSTER”
1 CONCEPT
1 “MONSTER” CHANGE ALL-VJ MTV
2 CHANGE ON DIGITAL
3 CHANGE MTV ON THE CONTENT

15. 1 5

16. 1 6
1. THE FIRST TIME IN VIETNAM
2. THE FIRST TIME ON MTV VIETNAM
3 . 4 C H A N G E M T V O N T H E C O N T E N T
3. PHASE 1: “WAKE UP THE MONSTER”

17. • MTV BUS – HELLO CITY
• A special ride with joy and surprise
• The first roll on the streets of Saigon
• Entirely recorded on Bus on the streets
• Meet special guests, Celebrities with more interactive
with the crowd around MTV Bus locations visit
1 7
1 . M T V B U S
3.4.1 FIRST TIME IN VIETNAM

18. 1 8

19. • Music programs on demand
• Shipper is a famous artist delivery items requested audience
granted to their relatives
• A c c o m p a n i e d b y c h a n l e n g e s
1 9
2 . F U N N Y S H I P E R
3.4.1 FIRST TIME IN VIETNAM

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21. • . Talk Show exploring the themes related to the LGBT
community. Cheering optimistic spirit, meaning and
responsibility, to raise awareness about sexual health
through conversations with special characters
• Interaction with the audience through the live stream
2 1
3 . M T V I L I V E
3.4.1 FIRST TIME IN VIETNAM

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23. • Tv program guide to cooking and nutrition to build
according to the concept is a mobile kitchen on vehicles
moved around the city
• Mobile Kitchen high interaction between VJ, the guest
artist with people around, those situations, feelings and
stories around the dish are introduced
2 3
5 . M O B I L E K I T C H E N
3.4.1 FIRST TIME IN VIETNAM

24. 2 4
1. THE FIRST TIME IN VIETNAM
2. THE FIRST TIME ON MTV VIETNAM”
3 . 4 C H A N G E M T V O N T H E C O N T E N T
3. PHASE 1: “WAKE UP THE MONSTER”

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1 . M - L I S T
3.4.2 FIRST TIME IN MTV VIETNAM
• Artist share memories that they remember when listening to the melody of the songs
in the playlist includes many songs in many people's memories

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27. 2 7
2 . M T V T O P T E N
3.4.2 FIRST TIME IN MTV VIETNAM
• Vietnam songs chart due to the audience
• Announced and introduced the song based on the results of voting at the website MTVWe at the same time
refer to the charts on the online music market

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29. 2 9
3 . M T V W A K E U P
3.4.2 FIRST TIME IN MTV VIETNAM
The news program, update the latest trends about movies, fashion, life, online community

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3 . M - C O V E R
3.4.2 FIRST TIME IN MTV VIETNAM
• The program covers several clips of MTV audience and artists and artists
cover songs by other artists
• Not only can sing, M Cover also the playground of dance cover, parody

31. 3 1
3 . M T V F E A T U R E
3.4.2 FIRST TIME IN MTV VIETNAM
Each episode is a character, TV shows portray clarity
"portraits" of featured artists
• What makes their success? Behind the glamor that
is what art brings?
• The memories, the secret was the first artist to
officially share

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3 . M T V @ T H E M O V I E
3.4.2 FIRST TIME IN MTV VIETNAM
MTV Movie @The is an "arena" of 2 VJ through different
opinions about one film being noticed.
The audience, artists, actors, directors ... are engaged in
battle movie to give their views.

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4 . M T V G O N O W
3.4.2 FIRST TIME IN MTV VIETNAM
• M T V G O N O W ! ! W o u l d b e a h e l p f u l g u i d e b o o k f o r t h e
a u d i e n c e w h o w a n t t o k n o w a b o u t e x c i t i n g d e s t i n a t i o n s
f r o m t h e p e r s p e c t i v e o f y o u n g , a c t i v e , a d v e n t u r o u s
p e o p l e w h o l o v e t o l e a r n c u l t u r e o f e v e r y w h e r e .
• I n 3 0 p o f t h e s h o w j u s t e n o u g h t o s h o w y o u t h e m o s t
i n t e r e s t i n g t h i n g s o f t h e p o i n t w h e r e o u r V J w e n t t o , b u t
i t w i l l n e v e r b e e n o u g h t o e x p r e s s o u r f e e l i n g s w h e n w e
a r r i v e d t h e r e
.

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5 . S I T C O M “ Y Ê U E M Đ Ừ N G B Ó P … C Ò I ”
3.4.2 FIRST TIME IN MTV VIETNAM
• Sitcom bringing traffic safety message
• The story of a singer want to earn extra income “the
driver driving" to have money to implement extravagant
display confessed lover
• Many situations occur irony and accidentally found a
beautiful love affair
.

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6 . F A S H I O N O N M T V
3.4.2 FIRST TIME IN MTV VIETNAM
• A TV fashion show belong to Vietnam
International Fashion Week
• Fashionable – Young - Modern
.

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7 . V I E T N A M ’ S N E X T T O P M O D E L O N M T V
3.4.2 FIRST TIME IN MTV VIETNAM
VIET NAM’S NEXT TOP MODEL 2016

38. PHASE 2: MTV BUS + SCHOOL TOUR

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• The combination of MTV and a series of events School Tour
• Artists will be on the bus and chat with VJ, then the car will stop at a school then artists will have one mini
concert there.
PHASE 2: MTV BUS + SCHOOL TOUR

40. PHASE 3: MTV CHOICE AWARDS

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• The annual award organized by MTV Vietnam to honor the artists, entertainment products in the fields of
Music, Film, Fashion highlights and audience favorite of the year. Particularly given the impact on the
development of the entertainment industry Vietnam
PHASE 3: MTV CHOICE AWARDS

42. THANK YOU