INTRODUCTION
 OLA cabs, popularly known as OLA, is a
mobile app for personal transportation
in India.
 It was founded on 3 December 2010 by
Bhavish Aggarwal(CEO) & Ankit Bhati.
 Slogan of OLA is ChaloNiklo.

SERVICE
 This cab service supports both cash
and cashless payment options with OLA
money.
 OLA started more services such as ola
cafe, ola store, ola shuttle, ola money &
ola corporate.
 On November 2014 ola also started
auto rickshaw service on its mobile app.

ACQUISITIONS
 In march 2015, ola Cabs started
Bangalore based cab service
TaxiForSure for about $200 million.
 By November 2015, ola also purchased
minority stack in Zipcash.

EMPLOYEE RELATION
 Ola cabs has tied up with Avanti
Learning Centers for a good cause.
 Ola Gurukul will start off with a batch of
500 students in Mumbai.
 The initiative will be extended to
provide free stationary, books and other
apparatus for the top performance of a
student.

CRITICISM
 Ola cabs technology came under
criticism regarding the security of its
mobile app.
 The refund policy of ola cabs has been
criticised because of billing errors
caused by technical glitches in their
system.

SWOT ANANLYSIS
STRENGTH
 First mover advantage
as a taxi aggregator in
india.
 Huge customer base &
due to network effect it
is increasing.
 Rapid expansion and
online application.
WEAKNESS
 Drivers are the face of
the company and hence
their misbehaviour
directly effects the
brand image.
 While the demand is
huge, amount of cash
burning is huge and
monetization is very
difficult.

OPPURTUNITIES THREATS
 Increasing internet
penetration & smart
phone users.
 Shifting of consumers
towards convenience
creates huge
demands.
 Acquisition of smaller
players.
 Rising competition.
 Presence of many
national players.
 Absence of clear
government
regulations in
developing countries.
 Customer loyalty is
less in this industry.

AWARDS AND RECOGNITIONS
 Ola bags startup of the year award in
economic times startup awards 2015.
 Ola President’s Award for Exceptional
Achievement.
 Ola’s Media and Communications Award.
 Ola Technical Services Award.

A COMBINED
WORK OF
JAYASREE
KEERTHI PRIYA
NETHRAVATHI