OLA cabs, popularly known as OLA, is a
mobile app for personal transportation
It was founded on 3 December 2010 by
Bhavish Aggarwal(CEO) & Ankit Bhati.
Slogan of OLA is ChaloNiklo.
This cab service supports both cash
and cashless payment options with OLA
OLA started more services such as ola
cafe, ola store, ola shuttle, ola money &
On November 2014 ola also started
auto rickshaw service on its mobile app.
In march 2015, ola Cabs started
Bangalore based cab service
TaxiForSure for about $200 million.
By November 2015, ola also purchased
minority stack in Zipcash.
Ola cabs has tied up with Avanti
Learning Centers for a good cause.
Ola Gurukul will start off with a batch of
500 students in Mumbai.
The initiative will be extended to
provide free stationary, books and other
apparatus for the top performance of a
Ola cabs technology came under
criticism regarding the security of its
The refund policy of ola cabs has been
criticised because of billing errors
caused by technical glitches in their
First mover advantage
as a taxi aggregator in
Huge customer base &
due to network effect it
Rapid expansion and
Drivers are the face of
the company and hence
directly effects the
While the demand is
huge, amount of cash
burning is huge and
monetization is very
penetration & smart
Shifting of consumers
Acquisition of smaller
Presence of many
Absence of clear
Customer loyalty is
less in this industry.
AWARDS AND RECOGNITIONS
Ola bags startup of the year award in
economic times startup awards 2015.
Ola President’s Award for Exceptional
Ola’s Media and Communications Award.
Ola Technical Services Award.