The document provides tips for distributing beauty products through ground-level marketing. It recommends starting by distributing products to nearby areas and understanding the target audience. The tips suggest setting a goal of getting products into 500 stores within 3 months by working with local distributors. During the product placement process, digital and offline marketing should begin through activities like social media, SEO, pamphlets, newspaper ads, and outdoor branding. Both digital and offline marketing channels are important to highlight products as placement continues.

1. Product Distribution Channel for
Beauty Products

2. As we all are aware that the best way to enter in the market even today is
ground level marketing. Keeping that in mind, start distributing your products
to the nearest areas you can reach. Understand your Target Audience and
enter the market accordingly.
Growing from the ground

3. Set a goal! Say like “ 500 stores in 3 months”.
Initially, one should start with local stores, pharmacy and other stores in your
respective city. And generally its possible to do it via distributors, who will be
able to do product placements in nearly 500 stores in 2 past 3 months.
500 stores it is.

4. Start Showing-off
Meanwhile , where the process of product placements is going on; start
marketing of the products as well. Immediately after 30-45 days of product
placement its time for Promotions & Advertising your Products.

5. Give it a push
To give a little more possibilities to highlight your products ,start digital
marketing with online platforms. Alongside, offline marketing with banners,
pamphlet, newspapers ads, OOH branding, etc..

6. Digital Marketing
• Social Media Marketing
• SEO
• Media Buying & planning
• Digital Media Spends
• Ad Optimization

7. Offline Marketing
• Seminars – Mall activation , door to door , etc.
• Pamphlets distributions.
• News Paper Ads.
• In-store Branding – banners, boards, signage , standees , etc.
• OOH Branding **

8. Thank you!