3. Social Media Lab: G+ www.nadjabester.com
MAJOR SOCIAL MEDIA
ADOPTERS
There are many countries around the globe that
are proactively adopting social media.
The reach is wider than ever!
4. Social Media Lab: G+ www.nadjabester.com
SOCIAL MEDIA USAGE
Facebook is still the
most widely used
social media
platformâŠbut
Google+ has been
steadily trying to
compete and cash in
on the market share!
5. Social Media Lab: G+ www.nadjabester.com
SOCIAL BANDWIDTH
FACEBOOK
TWITTER
YOUTUBE
GOOGLE+
Facebook is still ahead of the pack in dominating the social
media landscapeâŠbut services like YouTube and Twitter
have not been far behindâŠwith Google+ catching up!
6. Social Media Lab: G+ www.nadjabester.com
ABOUT ME
Independent online digital
marketing services specialist
Specialised in providing
professional, intelligent and
powerful campaigns that
delivers results!
I keep track on the latest
trends so that my clients can
stay ahead of the game
8. Social Media Lab: G+ www.nadjabester.com
POWERFUL
COMMUNITIES
0
5
10
15
20
25
30
Starbucks Pizza Hut McDonalds Dominos
WWW
Social Media sites
have MORE
interactivity than
web pages
9. Social Media Lab: G+ www.nadjabester.com
0
1
2
3
4
5
6
7
8
Visit Everyday Friend
Network
Links Clicked
FOLLOWERS ARE
HARDCORE USERS
Fans
Non- Fans
11. Social Media Lab: G+ www.nadjabester.com
WHO IS USING GOOGLE+
2009
Google+ has 500 million members, Who are they ?
Billy
Wilson
1.1 M Followers
18-24
Top Age Group
45.6%
January 10, 2013
Amanda
Blain
2.4 M Followers
Single
Relationship
42.9%
Larry
Page
4.8 M Followers
Male
Gender
62.5%
Rafinha
Bastos
1.1 M Followers
Sao Paolo
City
4.2%
Britney
Spears
5.5 M Followers
English
Lenguage
52.8%
Thomas
Hawk
5.3 M Followers
California
State
15.4%
Britney
Spears
5.5 M Followers
U.S.
Country
33.4%
Rahul
Roy
276,964 M
Followers
Student
Occupation
36.1%
Sen. Bernie
Sanders
1.1 M Followers
U. of
Chicago
Top School
4.3%
12. Social Media Lab: G+ www.nadjabester.com
WHY SHOULD YOU CARE?
Indexed by Google
60% of Google users log in everyday to
check one of their multiple Google
offerings.
Google+ is like a magazineâŠso you can use
it to curate content and draw people
back1
+1 is very powerful ïš Higher search
rankings!
13. Social Media Lab: G+ www.nadjabester.com
GOOGLE+ SEGMENTATION
Google+ Circles allow you to SEGMENT your
followers and target them with different
Content and promotions
14. Social Media Lab: G+ www.nadjabester.com
DOMINATING GOOGLE+
STEP #1
Donât sign up on Google+ as a
businessâŠinstead, sign up as yourself
(or someone who represents your
company online).
People are more
interested in other
people⊠so it would
make sense to talk
like YOU than like a
business.
15. Social Media Lab: G+ www.nadjabester.com
DOMINATING GOOGLE+
STEP #2
Share other peopleâs links
and tips!
Two articles every week!
Educate people on what
you doâŠand what they
could do better
16. Social Media Lab: G+ www.nadjabester.com
DOMINATING GOOGLE+
STEP #3
Be Global
Position
yourself to
your target
market â
around the
world!
17. Social Media Lab: G+ www.nadjabester.com
DOMINATING GOOGLE+
STEP #4
Follow and be
followed!
When connected,
Google searches
show preference
toward content that
has been created or
curated by someone
you follow
18. Social Media Lab: G+ www.nadjabester.com
CADBURYâS SWEET
GOOGLE+ SUCCESS
Cadbury wanted to engage
with 20,000 followers
aged 18-25
They used exclusive content,
and connected with fans on
Hangouts!
Result: 10,000 new
Google+ followers every
day! MASSIVE Increase in
traffic!
19. Social Media Lab: G+ www.nadjabester.com
YOUR CASE STUDY
Work with me so we can
write your story here
20. Social Media Lab: G+ www.nadjabester.com
GOOGLE+ SUMMARY
Google+ is the second most used social media
â especially for businesses!
Over 60% of people use one of Googleâs
services everyday!
Google is actively trying to consolidate its
portfolio â and an active profile on G+ can
give you an edge over your competitors.
21. Social Media Lab: G+ www.nadjabester.com
SOCIAL MEDIA STRATEGY
Focus on building a thriving community that not only
buys what you sell, but also acts as an evangelist on
social media!
Best way to do this is offer education, free
goodies, get feedback and encourage interaction!
Social media can easily enhance your brand presence,
so concentrate on using the right platform for
youâŠin the right manner, of course!
22. Social Media Lab: G+ www.nadjabester.com
* NEXT STEPS *
#1 Create a Google+ User Profile and share
content that would help followers of your
business.
#2 Create unique content and share that to gain
prospects.
#3 Once you have enough followers, conduct
monthly and impromptu hangout sessions to
improve interaction.
#4 Use circles to separate your
followers into different
umbrellas and deliver them
content accordingly!
23. Social Media Lab: G+ www.nadjabester.com
GOOGLE+ BRANDING
STRATEGY
As part of this package, I will:
Consult with you for a
personalised Google+ strategy
Develop a branded Google+
page and make sure it
interlinks with your business
location
Teach you the best way to
conduct hangouts so that you
can connect with your
customers
Setup Cost
Then..
Monthly fee