This document outlines a recruitment and selection plan for a Junior Marketing Manager position at Wortmann KG, a German shoe manufacturer. The plan includes developing a job description, recruiting through job fairs, the company career portal, internships, online ads on LinkedIn and Xing, and selecting candidates through evaluating resumes, interviews, and background/reference checks over a 4 week timeline. The goal is to find the most qualified candidate that is a good fit for the company's culture.

1. GROUP PROJECT:
RECRUITMENT & SELECTION PLAN
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University of Wisconsin-Whitewater
Human Resource Management
MBA Program
https://www.youtube.com/watch?v=Az75wyJsW9Q

2. AGENDA
1. Hiring company
2. Job Description
3. Recruiting Plan
4. Contact
5. Sources
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3. WORTMANN KG
• Shoe-manufacturer
from Germany
located in Detmold
with international
ambition
• 70 countries
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We have dedication to footwear. Their aim is to
provide consumers with a perfect product, and take
every effort towards quality and constantly raising
the standards in our footwear. We will only send a
shoe to the market once they are convinced of its
quality.

4. DETMOLD
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HORST WORTMANN
(74)
FOUNDER & CEO

5. TAMARIS = TAMARA (RUS)
• main brand
• classic, elegant, sportive and
casual
• „Ein Glücksfall“ ( en „luck“)
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For all women who love shoes
and trends!

6. SOCIAL RESPONSIBILITY
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ENVIRONMENT
RESPONSIBILITY

7. THE LOFT
• new office complex launch
in Detmold
• +174 new openings
• 12 months
• “Leave old tracks and learn
to think and act boldly and
unconventionally!”
• Contact Bernd Wild
7https://www.xing.com/profile/Bernd_Wild

8. JOB DESCRIPTION:
JUNIOR MARKETING MANAGER
Essential Duties & Responsibilities:
•Develop marketing campaigns
•Examine competitor performance
•Monitor external market and digital
environment
•Supervise marketing staff during daily
activities
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Requirements/Specification:
•Experience in marketing or sales essential: more
than 6 months
•Bachelor’s or Master’s degree in PR,
marketing, economics, journalism, international
business highly desirable
•Hands-on knowledge of promotion, marketing,
positioning and corporate image required
•Literate with new technologies of Marketing
Software

9. RECRUITING PLAN
• Fair “my job-OWL“
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10. COMPANY’S CAREER PORTAL
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11. DUAL-EDUCATION
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internship

12. 12
ONLINE AD

13. THE “CHEAP” ADS
• Linkedin + XING
• Many users
• Price depends on location
• Many applicants for a small cost
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14. EFFECTIVENESS OF
RECRUITING PLAN
• Above-average rating
metric
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15. SELECTION
PLAN
1.Resume
2.Interview
3.Background & Reference
checks (German Civil
Code(BGB), German Penal
Code (StGB), standard
recruitment test (DIN 33430)
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16. RESUME
Key take aways
●Initial pass or fail test
●Qualifications will be determined by
observation and questioning of
incumbent
●Qualified applicant = Interview
opportunity
●Non Qualified applicant = end of
consideration
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17. INTERVIEW
Key take aways
•Provides In depth
explanations of
qualifications and
experiences
•Indications for the most
capable applicant
•Can the applicant be a
professional
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18. BACKGROUND AND
REFERENCE CHECK
• Key take aways
• Final stage for hiring consideration
• Confirmation/discovery of criminal records and
previous work experience
• Preventing negligent hiring
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19. TIMELINE OF SELECTION
4 weeks
• Resume due when application is submitted
• Two weeks to interview
• Two weeks for background and reference checks
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20. EFFECTIVENESS OF SELECTION
METHODS
• Based on actual employees performance/fitting in with the
culture of our organization
• Ask all applicants of Wortmann KG
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21. CONTACT
Wortmann KG Internationale Schuhproduktionen
Klingenbergstr. 1-3
32758 Detmold
Germany
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22. SOURCES
• "Bernd Wild." LinkedIn Profile- Bernd-Wild. Web. 19 Oct. 2015. <https://www.linkedin.com/pub/bernd-
wild/23/994/467>.
• "Bernd Wild." Xing Profile- Bernd Wild. Web. 19 Oct. 2015. <https://www.xing.com/profile/Bernd_Wild>.
• "Footwear Innovations - Made by Wortmann." Wortmann Innovation & Patents. Web. 19 Oct. 2015.
<http://www.wortmann.com/en/group/innovation-patents/brand/3>.
• "Kommanditgesellschaft." Wikipedia. Wikimedia Foundation. Web. 19 Oct. 2015.
<https://en.wikipedia.org/wiki/Kommanditgesellschaft>.
• "It Is Our Responsibility." Wortmann Social & and Environmental Responsibility. Web. 19 Oct. 2015.
<http://www.wortmann.com/en/group/social-and-environmental-responsibility>.
• "LinkedIn Job Posting Price." LinkedIn. Web. 19 Oct. 2015.
<https://help.linkedin.com/app/answers/detail/a_id/167/~/job-posting-prices>.
• "The Loft." WIR WIRTSCHAFT REGIONAL. 14 Oct. 2015. Web. 19 Oct. 2015. <http://www.wirtschaft-
regional.net/the-loft-wortmann-oeffnet-die-tueren-zu-einer-neuen-buerolandschaft/>.
• "Novi Footwear (Far East) Pte Ltd." Novi Footwear (Far East) Pte Ltd. Web. 19 Oct. 2015.
<http://www.novifootwear.com/aboutus1.html>.
• "Wortmann Group | EN." Wortmann Homepage. Web. 19 Oct. 2015. <http://www.wortmann.com/en/home>.
• "The Wortmann-Schuh-Holding KG Philosophy." Wortmann Philosophy. Web. 19 Oct. 2015.
<http://www.wortmann.com/en/group/philosophy>.
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