Indie rock originated in the UK and US in the 1980s and was originally used to describe independent record labels. It is an extremely diverse genre that includes sub-genres like indie pop and lo-fi. In the 2000s, some indie rock acts began to enjoy commercial success due to changes in the music industry and the internet, raising questions about what indie rock means. Music videos for indie rock songs typically feature the band members and tell a narrative story that relates to the song's lyrics.

2. History
• Indie rock is a genre of alternative rock that originated in the United Kingdom
and the United States in the 1980s.
• Indie rock is extremely diverse, with sub-genres that include indie pop, jangle
pop, C86, and lo-fi, among others.
• Originally used to describe record labels, the term became associated with the
music they produced and was used with alternative rock.
• In the 2000s, as a result of changes in the music industry and the growing
importance of the internet, a number of indie rock acts began to enjoy
commercial success, leading to questions about its meaningfulness as a term.
• The term indie rock, derived from "independent," describes the small and
relatively low-budget labels on which it is released and the do-it-yourself
attitude of the bands and artists involved.

3. • The terms "alternative rock" and "indie rock" were used interchangeably in the
1980s, but after many alternative bands followed Nirvana into the mainstream in
the early 1990s, "indie rock" began to be used to describe those bands, working
in a variety of styles, that did not pursue or achieve commercial success.
• A number of prominent indie rock record labels were founded during the 1980s
too.
• The 1990s brought major changes to the alternative rock scene.
• Grunge bands such as Nirvana, Pearl Jam, Soundgarden and Alice in Chains broke
into the mainstream, achieving commercial chart success and widespread
exposure.
• Punk revival bands like Green Day and The Offspring also became popular and
were grouped under the "alternative" umbrella.
• Similarly, in the United Kingdom Britpop saw bands like Blur and Oasis emerge
into the mainstream, abandoning the regional, small-scale and political elements
of the 1980s indie scene.

4. • As a result of these changes the term "alternative" lost its original counter-
cultural meaning and began to refer to the new, commercially lighter form of
music that was now achieving mainstream success.
• The term "indie rock" became associated with the bands and genres that
remained dedicated to their independent status.
• In the 2000s, the changing music industry, the decline in record sales, the growth
of new digital technology and increased use of the Internet as a tool for music
promotion, allowed a new wave of indie rock bands to achieve mainstream
success.
• This new commercial breakthrough and the widespread use of the term indie to
other forms of popular culture, led a number of commentators to suggest that
indie rock had ceased to be a meaningful term.
• During the decade the term which previously in the United States had very
limited usage "became the label of choice for Americans – and an even greater
worldwide audience – to talk about modern rock and pop music".

5. Artists
• The 1975 (England, 2002-present)
• Alt-J (England, 2007-present)
• Arcade Fire (Canada, 2001-present)
• Arctic Monkeys (England, 2002-present)
• Bastille (England, 2010-present)
• The Black Keys (US, 2001-present)
• Bloc Party (England, 2003-present)
• Blood Red Shoes (England, 2004-
present)
• Bombay Bicycle Club (England, 2005-
present)
• Bon Iver (US, 2007-present)
•Jake Bugg (England, 2011- present)
•Crystal Fighters (Spain, 2007-present)
•Lana Del Rey (US, 2005-present)
•Neon Trees (US, 2005-present)
•Florence and the Machine (England,
2007-present)
•Foster The People (US, 2009-present)
•Friendly Fires (England, 2006-present)
•Kasabian (England, 1997-present)
•Kaiser Chiefs (England, 1996-present)
•Mystery Jets (England, 2004-present)
•Oasis (England, 1991- 2009)

6. Music Videos
• Two Door Cinema Club- What You Know
• The Vaccines- Teenage Icon
• Neon Trees- Animal
• Oasis- The Importance Of Being Idle

7. Conventions
• Two Door Cinema Club- What You Know; This heavily features the band
members with them being the main characters in the video. There is also a
narrative and story that plays around the band members while they perform. The
whole video is centred around one girl while the other girls in the video are made
to look the same with their make-up, costumes and dance moves.
• The Vaccines- Teenage Icon; This video also heavily features the band members,
with them too being the main characters. There is no clear narrative as the band
are simply playing in a lift.
• Neon Trees- Animal; The band is featured throughout this video as they play the
main characters. The video switches between the artist performing and the main
narrative. The main narrative being the band disrupting and destroying an art
gallery.
• Oasis- The Importance Of Being Idle; Strong narrative where the band members
play key characters. Choreographed dance moves to fit in with narrative.

8. Conventions continued
• Overall, there are many similarities between these videos which can show us the
conventions of this genre.
• All four videos contain the band members in it. They also each have a narrative,
some stronger than others e.g. Neon Trees- Animal, is more literal to the lyrics by
animals being shown while The Vaccines- Teenage Icon, is simply the band
entering a lift and performing there.