Full Report Elephant Iron

NUNADAILMI Sdn Bhd 2016
1
TABLE OF CONTENTS
ACKNOWLEDGEMENTS 3
CHAPTER 1: EXECUTIVE SUMMARY 4 – 9
1.1 COMPANY BACKGROUND
1.1.1 COMPANY PROFILE
1.1.2 VISION
1.1.3 MISION
1.1.4 OBJECTIVE
1.1.5 BUSINESS OPERATION
1.1.6 LOCATION
1.1.7 LOGO
1.1.8 MANAGEMENT TEAM
CHAPTER 2: PRODUCT DESCRIPTIONS 10 – 12
2.1 PRODUCT CONCEPT
2.2 PRODUCT DETAILS
2.2.1 DESCRIPTION OF MATERIAL USED
2.2.2 ADVANTAGES OF TROLLEY BAGS
2.2.3 EFFECTIVE COST
CHAPTER 3: TECHNOLOGY DESCRIPTIONS 13 – 16
CHAPTER 4: MARKET ANALYSIS AND STRATEGIES 17 – 29
4.1 CUSTOMERS
4.2 MARKET SIZE AND TREND
4.3 COMPETITION AND COMPETITIVE EDGES
4.4 MARKET SHARE AND SALES
4.5 MARKET STRATEGIES
4.5.1 OVERALL STRATEGY
4.5.2 PRICING
4.5.3 SERVICE AND WARRANTY POLICY
4.5.4 ADVERTISING AND PROMOTION
4.5.5 DISTRIBUTION
CHAPTER 5: MANAGEMENT TEAM 30 - 40
5.1 ORGANIZATION
5.1.1 KEY MANAGEMENT ROLES
5.1.2 ORGANISATIONAL CHART

2
5.2 KEY MANAGEMENT PERSONNEL
5.2.1 RESPONSIBILITIES AND DUTIES
5.3 MANAGEMENT COMPENSATION AND OWNERSHIP
5.4 SUPPORTING PROFESSIONAL ADVISORS AND SERVICES
5.4.1 GOVERNMENT SERVICES
CHAPTER 6: FINANCIAL ESTIMATES 41 – 47
6.1 START-UP-CAPITAL AND WORKING CAPITAL
6.2 PROJECT SALES AND FORECAST
6.3 CASH FLOW STATEMENT
6.4 INCOME STATEMENT
6.5 BALANCE SHEET
CHAPTER 7: PROJECT MILESTONES 48 -- 49
CHAPTER 8: CONCLUSION 50
CHAPTER 9: APPENDIXES 51 – 53

3
ACKNOWLEDGEMENTS
Alhamdulillah and thank you to Allah S.W.T for His blessing as we are able to complete
our final report of Technology Entrepreneurship (ENT600) on time. This project had been done
by all efforts from our group members. Without the help and support from many individuals
involved in this project, we would not possible to complete this task. We would like to extend our
special sincere thanks to all of them.
We would like to express our profound gratitude and special thanks to our lecturer,
Madam Nadia Farleena binti Mohd Aznan for giving us some useful advice, guidance, comment
and support throughout the completion for this project.
Special thanks also go to my friends for their endless support and help in order to finish
up this project. Not to forget, we take this opportunity to express grateful to all our classmates
for their kind cooperation and always give their support and ideas on our project so that we can
make improvement in this project. Hoping that all effort will give us lots of benefits and for our
group project as well.
Besides that, we are very grateful to have our parents as they are always giving us
moral support and financial support as well. Last but not least, we also thanks to everyone who
is involved directly and indirectly giving their support and attention in order to ensure that our
project can be done on given time.
We hope that all the goodness given to us will get a blessing from Allah S.W.T. Thank
you.

4
CHAPTER 1 : EXECUTIVE SUMMARY
1.0 EXECUTIVE SUMMARY
Our company produces 'ELEPHANT Iron' which is the latest creative innovation of
electronic that it is very convenient to use for all levels of users. We all know that people do not
enough time to do all the housework especially for working people that have limited time to
manage their family and home. This 'ELEPHANT Iron' is a multifunctional product which is a
closet with a steam machines with the fragrance, so the clothes hanging in the closet will not
wrinkled and fragrant just by hanging within 10 minutes. By using this product, the user can
easily manage all clothes at home and save their time. The user also can easily to manage this
product because it is can move and easy to carry anywhere.
We have identified our population of target market. Our company provides the
ELEPHANT Iron for all levels of users therefore our main target market of 'ELEPHANT Iron' are
people who are busy and have limited time to manage various task in their daily life especially at
home. So, they can be a housewife, Government worker, officer employee, and university
students, are the major purchaser for the market segment. So, we came out with a collection of
innovative and modern iron that will solve some problem of users that is rushing to manage their
time with various tasks at home and in the office or university. We are inventing this product that
are not only for practical use, but it also can give safety to the users when use it.
In the market currently, there are a few disadvantages from the existing product of iron
which the users must use it properly and careful on safety, where the users could use it wisely
and it also not multifunctional. Therefore, the 'ELEPHANT Iron' is a new innovation to the
existing iron that is not safely to use for all levels of users. The improvement for the existing iron
is make by our company is produced the goods and safe product to use because it has gained
recognition from SIRIM and the Ministry of Science, Technology and Innovation (MOSTI). This
is because our company is very concerned about the safety of all customers who purchase and
use of goods from our company. In addition, our company has put the ultimate goal of becoming
a company that developed and competitive in producing innovative products in domestic and
international markets.

5
'ELEPHANT Iron' is a smart combination of a closet and the steam machine with the
fragrance. As we know that iron is use the electricity and make a heat to unwrinkled the clothes
but this 'ELEPHANT Iron' is created to give customers safety, which is safe from being play with
your children and take short time to unwrinkled the clothes. This means that now our user will
not worried about their iron from being take a long time and dangerous from extraneous factor.
We can say that 'ELEPHANT Iron' is combination of technology that upgrades an iron into an
'ELEPHANT Iron'. Nowadays, we can see that people are prefer to choose something new that
make easier or for safe to them in doing something or task. So this 'ELEPHANT Iron' product is
new invention that has different function compare to others competitor product in market and
this product is suitable for all users.
Our company product is 'ELEPHANT Iron' which is a new creation and innovation that
will change your lifestyle into more organized lifestyle in order to help your work run smoothly. In
addition, this 'ELEPHANT Iron' is more focused on safety and facility to the users. Our product
is combination of some simple technology which is a closet, steam machine and fragrance.
Considering the market trends and lifestyle of human nowadays, market share for this
product is around 28% in the first year. We sell the product 13625 units in the market. For the
second year is expected grow on sales as much as 33% consist of 14627 units and for the third
year might rise to 40% which is consist of 18000 unit.

6
1.1 COMPANY BACKGROUND
1.1.1 Company Profile
Name of the Company NUNADAILIMI SDN BHD
Shop Address 3180-K, Jalan Sultan Ibrahim, Kota Bharu, 15050, Kota
Bharu, Kelantan, Malaysia
Website www.nunadailmi.com.my
Facebook NUNADAILIMI SDN BHD
Instagram NUNADAILIMI SDN BHD
Telephone Number 09-9392002
Fax Number 09-9992002
Form of Business Partnership
Main Activity Electric and electronic products
( ELEPHANT IRON)
Date of Commencement 1st
January 2015
Date of Business Registration 30th
October 2014
Name of Bank Maybank
Bank Account Number 15000123456

7
1.1.2 Vision
I. To ease the users for better daily life and organized management of time.
II. To design some creative and innovative products in the house or office.
III. To produce the products with good quality in order to satisfy the customer and
safety of use.
1.1.3 Mission
I. To improve the design and quality of current electric and electronic products
(ELEPHANT Iron).
II. To fulfill customer satisfaction about the innovation of product with an affordable
price.
1.1.4 Objective
II. To ease customers to use the electric and electronic products (ELEPHANT Iron).
III. To establish our company’s name in the community as a producer of innovative
electric and electronic products (ELEPHANT Iron).
IV. To save electric and time in daily life.
1.1.5 Business Operation
Sunday – Saturday : 10.00 am - 10.30 pm
1.1.6 Location
Address: 3180-K, Jalan Sultan Ibrahim, Kota Bharu, 15050, Kota Bharu,
Kelantan, Malaysia.

8
Figure 1.1 NUNADAILMI SDN BHD Location
1.1.7 Logo
Figure 1.2 Logo
WE ARE
HERE!
NUNADAILMI
SDN BHD

9
LOGO DESCRIPTION
This symbol of elephant means our
multifunctional, powerful product and unlimited
target market.
This symbol of steam symbolized our main
sources of product.
The combination of ELEPHANT and IRON
symbolized our product.
RED COLOUR
This RED COLOUR means that our product is
very strong, powerful energy and give quick
response.
Table 1.1 Description of Logo
1.1.8 The management team
Chief
Executive
Officer
(CEO)
KHAIRUL
ANWAR BIN
RAHIM
Operations
Manager
NOORUL
AMIRAH BINTI
MUHAMMAD
Administrative
Manager
TUAN ILYIA
ATHIRAH
BINTI TUAN
ZULKIFLY
Marketing
Manager
NABILAH
HUDA BINTI
ABDUL
SHUKOR
Financial
Manager
NOR ASNA
BINTI MOHD
AKASHAH

10
CHAPTER 2 : PRODUCT DESCRIPTION
2.1PRODUCT CONCEPT
Product is anything that can be offered to a market for attention, acquisition, use
or consumption that might satisfy a need or want. For our product, we have invented the
‘ELEPHANT Iron’ special to all stages age especially to those who are busy out there.
‘Elephant Iron’ is an extension from a conventional steamer iron. A conventional steamer
iron can only function if there is people who handle it. However, with the era of
globalization, people tend to invent something that can make people’s life become
easier. Therefore, this ‘ELEPHANT Iron’ is created to lighten up burden of working
mother. Users do not need to supervise the iron. They only need to hang in clothes to be
ironed and set the time and temperature of the steamer an ELEPHANT d just leave
without the need of supervision. Besides that, the components of this ‘Elephant Iron’ are
not too heavy since they are made by plastic. This product is designed together with
packaging of ELEPHANT BOX for storage and travel. The price for the ‘ELEPHANT Iron’
is not too expensive and affordable by household. The ‘ELEPHANT Iron’ has the unique
features that able the user to leave the iron without any supervises. This iron can save
time as well especially for a housewife, government worker, officer employee, and
university students. They can only put the clothes into the closet and set the time up 10
minutes. Unlike, the other iron, this ‘ELEPHANT Iron’ gives choices for the user to
choose what kind of fragrance they like and mix with the water then will produce through
steam. This ‘ELEPHANT Iron’ is considered as long lasting product. An opportunity of
the ‘ELEPHANT Iron’ has become attention to the market since this product is very
useful for a housewife, government worker, officer employee, and university students.
The chances including the increasing of lifestyle as well as the variety of innovation
exhibition nowadays provide such chances for the company to join while at the same
time the company can promote the product to the customer and visitor of the exhibition.
Furthermore, with the aid of Ministry of Science, Technology and Innovation, it can help
‘ELEPHANT Iron’ to get place in market and identify marketing segment which can help
the company to explore new market and the previous one.

11
2.2 PRODUCT DETAILS
2.2.1 Description of Material used
STICKS
Six sticks for hanging
clothes to be ironed.
Suitable for a family use
and thus time can be
saved since this
‘ELEPHANT Iron’ can iron
for 3-4 clothes maximum
at the same time.
CLOSET
Made from nylon material
since the fabric has many
advantages including
being resistant to heat and
lengthy durability.
Furthermore, they does not
wrinkle easily and
lightweight. The nylon
fabric feature that is
storage-for-heat feature
makes suitable for
ELEPHANT Iron.
ELEPHANT BOX
For storage and
travelling purpose.

12
2.2.2 Advantage of ‘ELEPHANT Iron’
 Low energy consumption
Consumers do not have to worry about the electric consumption because the
‘ELEPHANT Iron’ uses very low power of electricity. It takes only 10 minutes to
iron 3-4 clothes. Unlike the other irons, we usually take almost one hour to
complete ironing 3-4 clothes. Literally, we had used more power supply if we are
using the other irons.
 Unique
This product is quite different with the conventional iron where it need iron board
to put shirt to be ironed onto it. Besides, ‘ELEPHANT Iron’ has features that
users do not need to stand for hours just to iron for some shirts. The users can
leave it and come back when the shirts are ready to wear.
 Easy to use
This ‘ELEPHANT Iron’ has been designed for the simplest use as ABC. The
users only have to connect the steamer to the power supply and turn on.
 Safety
This ‘ELEPHANT Iron’ safe clothes from damage or burn if the temperature
adjusted is not suitable for the material. In addition, children also can do ironing
by themselves without any help of their parents.

13
 Fast heat up
It is just take only about 45 seconds to heat up the steamer. After turning the
steamer on, the user would see there are bubbles indicates that the ‘ELEPHANT
Iron’ is ready to be used.
2.2.3 Effective Cost
The objective of our product is to safe the electricity and to safe time as well. We are
satisfied to put the price for this product is RM549. Even the price is quite high, but it is still
reasonable, long lasting and it can save energy up 75%. Therefore, the total cost of
steamer iron production per unit is RM 388. The selling price is RM 549. Even the price is
quite expensive, but it is still reasonable and far away save consumers’ money in the
future plus, ‘ELEPHANT Iron’ is long lasting product.

14
CHAPTER 3 : TECHNOLOGY DESCRIPTION
Wrinkles can ruin even the most beautiful outfits, making nice shirts look sloppy and
pants look shabby. Normal irons do not always do the trick when it comes to some fabrics and
styles, and they also take a long time. ‘ELEPHANT Iron’ is one of the easiest and most effective
ways to get the wrinkles out, and these handy steamers are becoming more compact and easier
to use than ever.
Nowadays, people are busy with their daily activities. They are needs something to get
rid of wrinkles clothes quickly. Therefore, we introduce an Elephant iron to help their current
daily activities. This ‘ELEPHANT Iron’ will help them to reduce time to iron the clothes. This
‘ELEPHANT Iron’ can fit about 3-4 clothes at one time. This ‘ELEPHANT Iron’ is different with
another iron steamer because it has a wheel to easy the customer to change position. This
product was high quality of steel, stainless, and heat resistant. This product also can use of a
mixture of water and fragrance in vaporization (steamer) is able to provide additional fragrance
to cloth.
Figure 3.1

15
NYLON FABRIC
Figure 3.2
This nylon fabric is the most important thing that we emphasize as the technology. It
stores heat and ensure that the stream will not flow out .
STEAM SPRAY
Figure 3.3
Steam spray will help to spread the steam into the nylon. It is important parts to make
sure the steam are spread into the nylon.

16
CLOTH HANGER
Figure 3.4
This is use to hang the cloth. It can hang about 3-4 clothes at a one time
STEAM SUPPLIER
Figure 3.5
It is use for supply steam from steamer.

17
STEAMER
Figure 3.6
It is important part of this technology. It produces the steam to make sure the cloth was
iron.
TRIPOD STAND
Figure 3.7
This is use for stand the body of the ‘ELEPHANT Iron’

18
CHAPTER 4: MARKET RESEARCH AND ANALYSIS
4.1 CUSTOMERS
The first market analysis is customers who might buy our products. Our company
will be focusing to all of community who want their life easy because they had too much
problem in managing their various task in their daily life especially to iron clothes and
after that they want something that can iron many things with short period. Mostly
housewife, Government worker, officer employee and university student will receive this
problem either men or women. So this product is made for them and unfortunately can
solve their problem in one second. This product is sold though website, Instagram,
Facebook, hypermarket, supermarket and at electrical company in Malaysia. This ways
can help customer easily reached our product.
4.2 MARKET SIZE AND TREND
Market size refers to the total potential purchases that are expected from the target
market. This may include purchases of the competitor’s product within the same market. We
have estimated our market size based on the market target.
The production of ‘ELEPHANT Iron’ now is focus on distribution to all over the country in
Malaysia. However, our first batch of production will be distributed at the most populated
areas which are Selangor, Johor, Perak and Kelantan.
Since the production at the stage of beginner in market, the earliest demands might be
in slower process but once the product being known there will increase in demand. The cost
of production is RM 388 and we sell our product at RM549. Our profit is RM161 for each unit
of ‘ELEPHANT Iron’ sold. For first distribution of product as our first batch, we decide to
distribute 10% of the total population for each state.

19
State Population
Selangor 411,324
Johor 348,283
Perak 208,412
Kelantan 150,994
Table 4.1 Total population in Selangor, Johor, Perak and Kelantan
Potential Customer = total potential customer x 10%
Expected sales per month = potential customers x RM549 per customer
Expected sales per year = Expected sales per month x 12
State Potential Customer Expected sales per
month (RM)
Expected sales per
year (RM)
Selangor 41 132 22 581 468 270 977 616
Johor 34 828 19 120 572 229 446 864
Perak 20 841 11 441 709 137 300 508
Kelantan 15 099 8 289 351 99 472 212
Total 111 900 61 433 100 737 197 200
Table 4.2 Calculation of Potential Customer, Expected sales per month and
Expected sales per year
After we calculate the potential customers, we can conclude that our expected
sales would be about RM 61 433 100 per month and about RM 737 197 200 per year.

20
4.3 COMPETITION AND COMPETITIVE EDGES
Competition exists in every corner of life, not an exception in the world of business and
marketing. We cannot escape or avoid this problem because this is the challenge we have to
face. So in order to remain competitive, we decided to produce the product with high technology
that can give extra benefit to the user. We have identified our competitor, the strength and the
weakness of our competitor in terms of our product that satisfy the same client needs that we
intend to. The list of our competitor:
i. PHILIPS STEAM IRON
Figure 4.1
ii. TEFAL GARMENT STEAMER
Figure 4.2

21
iii. SALAV GARMENT STEAMER
Figure 4.3
Below are the lists of the strengths and weaknesses of our competitors:
Competitors Address
PHILIPS STEAM IRON 32, 33, 34 & 86, Jalan Sultanah Zainab, 15000 Kota Bharu,
Kelantan, Malaysia.
TEFAL GARMENT
STEAMER
Lot 03-40 Central, Berjaya Times Square, Jalan Imbi, Bukit
Bintang, 55100 Kuala Lumpur
SALAV GARMENT
STEAMER
Jalan Pengkalan Chepa, Kampung Baung, 15400 Kota
Bharu, Kelantan, Malaysia
Table 4.3 List of Competitors
STRENGTH WEAKNESS
 Useful.
 Already recognized in the market.
 The alternative is can iron all type of
clothes.
 Easy to iron.
 Expensive.
 Too much time to iron.
 Need more energy.
 Not user friendly.
Table 4.4 Competitor Strength and Weakness

22
4.4 MARKET SHARE AND SALES
Market share refer to the portion of the market that the business can control after
taking into consideration market size and the competitors’ position in the same market.
After making some research and analysis, we found that we have a high level of
potential of succeed in this business field. This is possible due to tour marketing
strategies, which were made based on the competitor’s weakness. Below is the market
share before the entry of NUNADAILMI SDN BHD.
Figure 4.4 Market share
After taking into consideration of price, quality, business location and facilities,
we have made an estimation of the possible market share that our company will obtain
from the customers. Below is the possible market share that we estimated after the entry
of ‘ELEPHANT Iron’.
PHILIPSSTEAM
IRON - 40%
TEFAL GARMENT
STEAMER - 37%
SALAV GARMENT
STEAMER - 23%
Market Share Before Entry Of ELEPHANT Iron

23
Figure 4.5 Adjusted market share
4.5 MARKETING STRATEGIES
In the marketing strategy, we show how the products are going to fit into the
marketplace. There are four important components of marketing strategy. This is the
most important part to show how the products are applicable in the market demands.
This strategy are called 4’Ps (also known as marketing mix) – product, price, distribution
place and promotion. The demand of the product can be decline if one of the 4’Ps is in
poor condition.
4.5.1 Overall Strategy
In overall strategy, the first marketing strategy is the most consequential
where it pictures the specific marketing philosophy and the strategy in the
company. Primarily, this blaze idea comes from observation based on community
lifestyle where most of them have their own career, have higher income, but their
time always limited and want something that easy and faster. This ‘ELEPHANT
Iron’ easier their life because at one applied in 10 minutes; it can iron many
clothes. So, their daily works progress in efficient situation and give maximum
satisfaction to customer. Besides that, we put wheel at the bottom and customer
can change the position anytime they want. We also use high quality of iron,
hardly rust, hardly from heat and can use for long term time.
PHILIPSSTEAM
IRON - 35%
TEFAL GARMENT
STEAMER - 20%
SALAV GARMENT
STEAMER - 17%
ELEPHANTIRON
28%
Adjusted Market Share After the Entry of
ELEPHANT Iron

24
4.5.2 Pricing
The second strategy is pricing. The pricing of our product is the cost that will be
charged to the customer. Price is a function of costs, competition and customers.
Customers must have desire, willingness and ability to pay for a product or service.
Our cost of producing this product is about RM 549. It is reasonable cost if compared
with the existing steamer iron, but it’s worthwhile with the quality of the product and
the benefit that the customer got by using our product. People nowadays are willing
to pay as long as they get the best.
4.5.3 Service And Warranty Policy
Service and warranty policy is our third strategy. To describe more about
our product, as part of product strategy we put additional offer that will required
better service such as manual and warranty time if our product fails to operate as
normal within 4 month. If our customers want to take long warranty time they had
to pay some price for the additional of warranty time. This is a part of our strategy
to make people satisfied with our product.
4.5.4 Advertising And Promotion
Promotion is a way of communication carried by the marketers to inform,
introduce, promote and convince users to try and lastly purchase the product or
service offered by marketers. Promotion that used by marketer is like advertising
and sales promotion. NUNADAILMI SDN BHD has identified several promotional
tools that suitable in attract the target market.

25
a) Advertising
Advertising is a form of marketing communication used to promote or sell
something, usually a business’s product or service. The main objective of using
this advertising is to inform the market about the existence of new product,
consolidate the company image, informed benefit of the product and convince the
user.
 Signboard and Location
NUNADAILMI SDN BHD use signboard as an advertising to give a
location which has address and location contains our logo company, company
name and address.
 Banner
NUNADAILMI SDN BHD has made a campaign and promotion using
banner as a tool to attract the consumer’s attention even from a far. These tools
were place at area that crowded with user so that it can give a good impact in
promoting ‘ELEPHANT Iron’ products on the market.
Advertising
Signboard
and
Location
Business
Card
Brochure
Social
Networking
Site
Banner

26
 Business Card
Instead of bunting, we also use business card as our advertising. This
business card showed our identity in the company and there is a few information
about NUNADAILMI SDN BHD.

27
 Social Networking Site
In order to spread our marketing, NUNADAILMI SDN BHD also has its
own website. People can find about us and see our production and technical
description of ‘ELEPHANT Iron’. We also promoting our product through
Facebook, Instagram and website (www.nunadailmi.com.my.) which is all latest
information are shown:
Figure 4.6 Instagram Figure 4.7 Facebook

28
 Brochure
NUNADAILMI SDN BHD also designs a brochure as advertising. This
brochure is made as a strategy to tell people about our company which is contain
all information about NUNADAILMI SDN BHD, website, contact person and
description of our product.

29
b) Sales Promotion
NUNADAILMI SDN BHD also joins in exhibitions recommended by the
royal and private parties.
4.5.5 Distribution
In order to be more systematic in sale management, NUNADAILMI SDN
BHD has created a distribution to be more organize. Our company will observe
the flow of distribution so that our sale always performs at outstanding level.
Distribution strategies also become a part of overall key in marketing strategy. It
includes research in target market, market demand, retailers and competitors.
Through the research made, we can plan a strategy to create our own niche to
enter into the market and get closer to consumer.
a. For Long Channel
We are working together with distributors and retailers in promote our
product in market. Other than that, we then share their expertise and distribution
channel of distribution. This can make our brand name spread faster into the
market.
Customer Distributor
Retailer
NUNADAILMI
SDN BHD

30
b. For Short Channel
The best one is if the consumers purchase our product directly at our
company. Satisfaction level and direct feedback can be determined for improvise
our product so that the next production will be more sophisticated.
NUNADAILMI
SDN BHD
Customer

31
CHAPTER 5: MANAGEMENT TEAM
5.1. ORGANISATION
5.1.1 Key Management Roles
Key Management Roles Name
CHIEF EXECUTIVE OFFICER KHAIRUL ANWAR BIN NOOR RAHIM
ADMINISTRATIVE MANAGER TUAN ILYIA ATHIRAH BINTI TUAN ZULKIFLY
SALE & MARKETING MANAGER NABILAH HUDA BINTI ABDUL SHUKOR
FINANCIAL MANAGER NOR ASNA BINTI MOHD AKASHAH
TECHNICAL MANAGER NOORUL AMIRAH BINTI MUHAMMAD
5.1.2 Organisational Chart

32
5.2. KEY MANAGEMENT PERSONNEL
CHIEF EXECUTIVE OFFICER
Name : Khairul Anwar Bin Noor Rahim
Identity Card Number : 790905145051
Address : 932C/A Kondominium One Merenung, Bangsar,
11560 Kuala Lumpur
E-mail : nuar@nunaidailmi.com.my
Telephone Number :013-5325332
Date of Birth : 05 September 1979
Age : 33 Years Old
Marital Status : Married
Academic Qualifications : Bachelor of Arts (BA) in General
Skills : Able to work under pressure
: Able to work independently and team work
: Able to manage group of people

33
ADMINISTRATIVE MANAGER
Name : Tuan Ilyia Athirah Binti Tuan Zulkifly
Address : I44,Taman Seri Pauh, Temangan 18400 ,Kelantan
E-mail : ilyia@nunaidailmi.com.my
Telephone Number : 013-3606909
Date of Birth : 05 April 1984
Age : 28 Years Old
Academic Qualifications : Bachelor of Administration
: Degree in Office Management and Technology
(UiTM)
Skills : Able to work long hours
: Report & document preparation
: Spreadsheet & database creation
: Record management
: Meeting & event planning

34
SALE & MARKETING MANAGER
Name : Nabilah Huda Binti Abdul Shukor
Address : No. 234/B Kondominium Saujana, Kota
Damansara, 62050 Selangor
E-mail : huda@ nunaidailmi.com.my
Date of Birth : 03 July 1985
Age : 27 Years Old
Marital Status : Single
Academic Qualifications : MBA degree in marketing (UKM)
: Bachelor in Management (UM)
Skills : Able to work in team work
: Good in research
: Developing and executing marketing strategies
:Marketing communication skill
: Decisive; capable of delivering quick solution to
marketing challenges
: Extensive work with all sources of media channel
: Ability to achieve target within given time

35
FINANCIAL MANAGER
Name : Nor Asna Binti Mohd Akashah
Address : Kampung Pida 8 Tebengau,Mukim Ah, 06100
Kodiang,Kedah
E-mail : asna@nunadailmi.com.my
Date of Birth : 13 June 1983
Age : 29 Years Old
Academic Qualifications : Master in Finance (UUM)
: Degree in Accounting (UUM)
Skills : Effectual leader with proven ability to turnaround
financially troubled companies
:Talent for proactively identifying and resolving
problem
: Reserving negative sales trends
: Controlling cost and maximizing productivity

36
TECHNICAL MANAGER
Name : Noorul Amirah Binti Muhammad
Address : No. 55 Jalan AU2 A, Taman Desa Keramat, 54200
Kuala Lumpur
E-mail : amirah@nunadailmi.com.my
Date of Birth : 01 January 1985
Age : 27 Years Old
Marital Status : Single
Academic Qualifications : (Bachelor of Technology) in computer Science and
engineering
Skills : Streaming operation and maintaining schedules
: Expertise in coordinating diverse teams and
resource

37
5.2.1 Management Team Duties and Responsibilities
Names & Positions Duties & Responsibilities
CHIEF EXECUTIVE
OFFICER
 Design of overall scheduling to ensure completions are
met
 Design a schedule to take the group through all the
processes required and allows each person to meet
their checkpoints.
 Design and execute development plans, annual action
plans and investment, maintenance and expenses
plans.
 Shall be held responsible with their predecessors.
ADMINISTRATIVE
MANAGER
 Gathering, adapting, storing and distributing
information within the company.
 Providing document and telecommunication
management.
 Providing training and development to the staff.
 Meeting with other members of management and
planning for the future.
 Maintains records, prepares reports, and composes
correspondence relative to the work.
SALES &
MARKETING
MANAGER
 Analyzing competitors and market trends.
 Researching and reporting on external opportunities.
 Understanding current and potential customers.
 Managing the customer journey.
 Developing the marketing strategy and plan.
 Managing budgets of our products.

38
FINANCIAL
MANAGER
 Providing and interpreting financial information.
 Monitoring and interpreting cash flows and predicting
future trends.
 Formulating strategic and long-term business plans.
 Managing a company's financial accounting, monitoring
and reporting systems.
 Managing budgets.
TECHNICAL
MANAGER
 Ability to communicate effectively with teams and clients
 Understand project requirements, coordinate with resources
and direct the projects in the right direction in a timely
manner
 Ability to manage change and effectively pass on the
information down the line to concerned teams for smoother
execution
 Delegate and allocate responsibilities efficiently to manage
projects end to end

39
5.3. MANAGEMENT COMPENSATION AND OWNERSHIP
Names & Positions Monthly salary
(RM)
Share of ownership Amount of Equity
Invested
(RM)
CHIEF EXECUTIVE OFFICER 7000 30% 50000
ADMINISTRATIVE
MANAGER
5000 15% 30000
SALE & MARKETING
MANAGER
4500 15% 20000
FINANCIAL MANAGER 3000 20% 15000
TECHNICAL MANAGER 3000 20% 25000
5.4. SUPPORTING PROFESSIONAL ADVISORS AND SERVICES
5.4.1 Government Services
Name of Professional
Advisors
Services Provided
MARA (Technical
Entrepreneur Programme )
 Training facilities such as courses in creating
entrepreneurs, business management, skills
enhancement and the fundamentals in technical in
accordance to their respective business.
 Rental equipment and machinery facilities under the
PUTEK Equipment and machine rental scheme.
 Technical Entrepreneur Business Financing Facility under
MARA Business Financing programme (subject to
eligibility and conditions of financing).

40
Perbadanan Usahawan
Nasioanal Berhad
 Entrepreneur Development & Training - PUNB also
provides trainings / courses to PUNB entrepreneurs in
areas related to financial management, marketing,
corporate governance, motivation and general
management. This is aimed at enhancing their
entrepreneurial knowledge and skills in developing their
business enterprise.
 Business Development – UNB also offers opportunities
and activities such as forum, discussion group,
participation in business fairs and trade missions to help
PUNB entrepreneurs expand their business network to a
higher level.
Legal- Intellectual Property
Corporation Of Malaysia
(MyIPO)
 Registration of patents, trademarks, industrial designs,
copyrights and geographical indications
 Copyright Voluntary Notification System
 Advisory services on IP
 Training program
 Patent agent examination
 Awareness program of an intellectual property
 Online services (search, filing, checking application status
and intellectual property gazette); and
Accounting- Perbadanan
Usahawan Nasioanal
Berhad
 PUNB offers advisory support relating to pre-business
operation, premise / shop evaluation and other business
advisory services. Apart from that, PUNB also monitors
the performance and the accounts of the company /
business to ensure the entrepreneur run his/her business
activities as intended.
Advertising- Advertising
space of Berita Harian and
Kosmo Newspaper
 Provide free services for design and artwork or of product
to be advertise.

41
Consulting – Malaysia
Network & Business
Consultancy,BizCon
 Service and solution services that will ensure their
improved business performance in terms of service quality
development, maintaining & achieving competitive
advantage and cost control
 Help to fight poor quality propositions that affect a
business to from performing on its full capacity.
Banking - Microfinance
Hawker And Small Traders
Scheme
(Microfinance-i MPPK)
Microfinance schemes Hawkers and Small Traders
(Microfinance-i MPPK) introduced by the ministry through Bank
Rakyat to the trades to help them upgrade the business through
interest-free financing.
Savings and Credit Cooperative Unite Malaysia Berhad
(Cooperative Savings) for conventional financing. It is aimed to
help hawker and small traders upgrade business through interest-
free financing.
Features of the Scheme
Service provided;
 Financing without interest, without guarantor and without
charge.
 Working capital to upgrade the existing business.
 Purchase of equipment or assets that are related directly
with the business type that is being done.
 Application is being process in 30 days.
 Payment through deduction of retained savings/cheque.
 Method of instalment payments on a weekly/monthly
basis.

42
CHAPTER 6: FINANCIAL ESTIMATE
The most important part in business is financial team. It is important to know the loss
and profit of our business. It will record the time frame of our company from the start until the
end of the year. We will record each of the years to know our profit. We can know the stability
and the growth up and down of our company. The information of financial plan is to gather on
the input from the administrative budget, marketing budget, and operation budget. Other than
that to determine the amount of money to be invested known as the project cost, to identify
and propose the relevant sources of funds, to ensure that the initial capital is sufficient and as a
guideline for business implementation. The information of financial plan is to gather on the
input from the administrative budget, marketing budget, and operation budget.
6.1 START-UP-CAPITAL AND WORKING CAPITAL
NUNADAILMI Sdn Bhd
Pre-Operating & Incorporation Costs (one-off) RM
Development cost 1,000
Business incorporation 70
Deposit (rent, utilities, etc.) 5,000
Other pre-operating & incorporation costs 1,000
Sales & Marketing Costs (monthly)
Salaries, Wages, EPF & SOCSO 3,000
adversiting 200
General & Administrative Costs (monthly)
rental shop 3,000
Operations & Technical Costs (monthly)
Purchase of Raw Materials/Goods 6,000
Carriage Inwards
Other Expenditure (annually)
others 1,000
Total Pre-Operations & Working Capital Expenditure 27,270

43
6.2 PROJECT SALES AND FORECAST
NUNADAILMI SDN BHD
Sales Projections RM
January 2015 20,313
February 2015 30,195
March 2015 30,195
April 2015 30,195
May 2015 30,195
June 2015 40,077
July 2015 40,077
August 2015 50,508
September 2015 50,508
October 2015 50,508
November 2015 50,508
December 2015 50,508
Total 2015 473,787
Total 2016 598,410
Total 2017 685,152
Sales Collections
In the month of sales 10%
One month after sales 30%
Two months after sales 60%

44
NUNADAILMI SDN BHD
Purchase Projections RM
January 2015 6,000
February 2015 6,500
March 2015 6,500
April 2015 6,500
May 2015 6,500
June 2015 6,500
July 2015 6,000
August 2015 7,000
September 2015 7,000
October 2015 7,000
November 2015 6,000
December 2015 6,000
Total 2015 77,500
Total 2016 80,154
Total 2017 90,036
Purchase Payments
In the month of purchase 10%
One month after purchase 60%
Two months after purchase 30%

45
6.3 CASH FLOW STATEMENT
NUNADAILMI Sdn Bhd
20
15
MONTHLY CASH
FLOW
201
5
2016 2017
MONTH
Pre-
Operati
ons
Jan
uar
y
Febr
uary
Ma
rch
Ap
ril
Ma
y
Ju
ne
Jul
y
Au
gus
t
Septe
mber
Oct
obe
r
Nove
mber
Decem
ber
CASH INFLOW
Capital (Cash)
17,247
17,
247
0 0
Loan
43,070
43,
070
0 0
Cash Sales
2,03
1
3,02
0
3,0
20
3,0
20
3,0
20
4,0
08
4,0
08
5,0
51
5,051
5,05
1
5,051 5,051
47,
379
59,841 68,515
Collection of Accounts
Receivable
0 6,09
4
21,
24
6
27,
17
6
27,
17
6
27,
17
6
30,
14
0
36,
069
39,19
9
45,4
57
45,45
7
45,457 350
,64
6
539,530 605,794
TOTAL CASH
RECEIPT
60,317
2,03
1
9,11
3
24,
26
6
30,
19
5
30,
19
5
31,
18
3
34,
14
8
41,
120
44,24
9
50,5
08
50,50
8
50,508
458
,34
2
599,371 674,309
CASH OUTFLOW
Pre-operating &
Incorporation
Expenditure
7,070
7,0
70
Sales & Marketing
Expenditure
3,20
0
3,20
0
3,2
00
3,2
00
3,2
00
3,2
00
3,2
00
3,2
00
3,200
3,20
0
3,200 3,200
38,
400
40,320 44,352
General &
Administrative
Expenditure
5,00
0
5,00
0
5,0
00
5,0
00
5,0
00
5,0
00
5,0
00
5,0
00
5,000
5,00
0
5,000 5,000
60,
000
63,000 69,300
Operations &
Technical Expenditure
5,60
0
9,25
0
11,
35
0
11,
50
0
11,
50
0
11,
50
0
11,
45
0
11,
250
11,70
0
12,0
00
11,90
0
11,300
130
,30
0
140,765 150,442
Other Expenditure
1,00
0
1,0
00 1,050 1,155
Purchase of Fixed
Assets
22,200
22,
200
Hire-Purchase
Repayment:
Principal 0 0 0 0 0 0 0 0 0 0 0 0 0
- -
Interest 0 0 0 0 0 0 0 0 0 0 0 0 0
- -
Loan Repayment:
Principal 285 285
28
5
28
5
28
5
28
5
28
5
285 285 285 285 285
3,4
24 3,595 3,775
Interest 179 179
17
9
17
9
17
9
17
9
17
9
179 179 179 179 179
2,1
54 1,982 1,803
Tax Payable 0 0 0 0 0 0 0 0 0 0 0
46,309
46,
309 68,957 93,780
TOTAL CASH
OUTFLOW
29,270
15,2
65
17,9
15
20,
01
5
20,
16
5
20,
16
5
20,
16
5
20,
11
5
19,
915
20,36
5
20,6
65
20,56
5
66,274
310
,85
7
319,671 364,607
CASH SURPLUS
(DEFICIT)
31,047
(13,
234)
(8,80
1)
4,2
51
10,
03
0
10,
03
0
11,
01
8
14,
03
3
21,
205
23,88
5
29,8
43
29,94
3
(15,766)
147
,48
5
279,700 309,702
BEGINNING CASH
BALANCE
31,0
47
17,8
13
9,0
12
13,
26
3
23,
29
3
33,
32
3
44,
34
2
58,
375
79,58
0
103,
465
133,3
08
163,251 0 147,485 427,185
ENDING CASH
BALANCE
31,047
17,8
13
9,01
2
13,
26
3
23,
29
3
33,
32
3
44,
34
2
58,
37
5
79,
580
103,4
65
133,
308
163,2
51
147,485
147
,48
5
427,185 736,887

46
6.4 INCOME STATEMENT
NUNADAILMI Sdn Bhd
Years 2015 2016 2017
Sales 473,787 598,410 685,152
Less: Cost of Sales (Notes 1 & 2) 131,500 140,154 154,336
Gross Profit 342,287 458,256 530,816
Less: Expenditure
Pre-Operating & Incorporation Expenditure 2,070
General & Administrative Expenditure 60,000 63,000 69,300
Sales & Marketing Expenditure 38,400 40,320 44,352
Other Expenditure 1,000 1,050 1,155
Interest on Hire-Purchase
Interest on Loan 2,154 1,982 1,803
Depreciation of Fixed Assets 7,117 7,117 6,467
Total Expenditure 110,740 113,469 123,076
Net Income Before Tax 231,547 344,787 407,740
Tax 46,309 68,957 93,780
Net Income After Tax 185,237 275,830 313,960
Accumulated Net Income 185,237 461,067 775,027
Note 1
Cost of Sales
Opening Inventory of Finished Goods 0 3,000 5,000
Add: Total Production Cost (Note 2) 134,500 142,154 156,336
0
Less: Ending Inventory 3,000 5,000 7,000
131,500 140,154 154,336
Note 2
Raw Materials
Opening Inventory 0 5,000 8,000
Add: Current Year Purchases 77,500 80,154 90,036
Add: Carriage Inwards
Less: Ending Inventory 5,000 8,000 13,000
Raw Materials Used 72,500 77,154 85,036
Labour
Salaries, Wages, EPF & SOCSO 60,000 63,000 69,300

47
Factory Overhead
Depreciation of Fixed assets (Operations) 2,000 2,000 2,000
Total Factory Overhead 2,000 2,000 2,000
Total Production Cost 134,500 142,154 156,336
6.5 BALANCE SHEET
NUNADAILMI Sdn Bhd
2015 2016 2017
ASSETS
Non-Current Assets (Book Value)
Land & Building 10,000 10,000 10,000
Other Fixed Assets 63,083 53,967 45,500
Other Assets
Deposit 5,000 5,000 5,000
78,083 68,967 60,500
Current Assets
Inventory of Raw Materials 5,000 8,000 13,000
Inventory of Finished Goods 3,000 5,000 7,000
Accounts Receivable 75,762 74,801 85,644
Cash Balance 147,485 427,185 736,887
231,247 514,986 842,531
TOTAL ASSETS
309,330 583,953 903,031
Owners' Equity
Capital 77,247 77,247 77,247
Accumulated Income 185,237 461,067 775,027
262,484 538,314 852,274
Long-Term Liabilities
Loan Balance 39,646 36,050 32,275
Hire-Purchase Balance
39,646 36,050 32,275
Current Liabilities
Accounts Payable 7,200 9,589 18,482
TOTAL EQUITY & LIABILITIES 309,330 583,953 903,031

48
CHAPTER 7: PROJECT MILESTONE
The milestone schedule section is a timetable or schedule to do our business that
consists of various activities where it needs to be accomplished. This section includes a month-
by-month schedule that shows the deadlines or milestones of activities critical to the venture’s
success. In our company, there are a lot of activities to do in order to be success and satisfied
customers need and want. Below shows the table of project milestones:
No. Activities
Duration
1 2 3 4 5 6 7 8 9 10 11 12 13
1. Generating
ideas and
concept
2. Preliminary
research
3. Screening
ideas
4. Choosing raw
material
5. Choosing
suitable
supplier
6. Visualizing
ideas
7. Developing
the products
8. Incorporating
the venture
9. Completing
the design

49
10. Designing the
product
11. Conducting
advance
research
12. Planning
marketing
strategy
13. Financial
estimation
14. Manufacturing
product
Table 7.1 Project Milestone

50
CHAPTER 8: CONCLUSION
Before we start up the new business idea, the proposal or also known as the technology-
based business idea blueprint is one of the helpful guidelines in order for our company to
explore the varieties of unique idea on technology used and impact to others. The management
team also one of the important things to set up properly because the management team play an
important roles since we are the one who will plan, manage and make sure the company
progress run smoothly and successfully. Furthermore, we need to examine the market analysis
has been done in order to know our target market, customer preference current, market share
and market size and also know our competitors in order to survive in market. We must do a
research to know the problem that facing by a customer in daily life and we try to provide the
best solution by creating a new product according to the latest technology nowadays. We also
conduct a research in order to know our strength and weakness of competitors so that we can
compete and survive long in the market field. We examine strength and weakness of
competitors and try to avoid their weaknesses and make their strength as a good example to
add new advantages for our products and compete the existing products of competitors.
The ‘ELEPHANT Iron’ is a new creation and innovation products for any level of age and
status of users. Our company creates a new technology and innovation of iron in order to attract
the customer to buy our sophisticated product. From the raw of steam iron, our company
created some ideas to change user’s lifestyle into more organized lifestyle as the simple
technology of iron which is the ‘ELEPHANT Iron’ was conducted. Before we decided to come
out with this product, we conduct a survey on the customer’s feedback in order to know the
potential of our product in the market. We conduct a survey in Kelantan area by doing personal
interview to different level of age of customer who has the problem about the limited time to
manage their clothes in daily life. From the survey, we can know about what is the customer’s
problems and requirement.
Last but not least, we really hope that our product which is the ‘ELEPHANT Iron’ will get
an attention from our target customer and can be accepted in the market. Besides that, we hope
this ‘ELEPHANT Iron’ can really help the users save time, easy and safe to use that will change
the users lifestyle from messed to the organized lifestyle.

51
APPENDIX
PARTNERSHIP AGREEMENT
This partnership agreement statement had been prepared on the 30th
September 2014, witness
by advocates and a solicitor which were name by the members of the shareholders. As rightful,
member of partnership had agreed on establishing a partnership business and abide to all rule,
regulations as stated below:
1. Name of business: NUNADAILMI SDN BHD
2. Enforcement:
The partnership business will be enforcing on 1st
January 2015 and will be valid until an agreed
expiry date.
3. Type of business and location:
The type of business is electric and electronic. NUNADAILMI SDN BHD is located at 3180-K,
Jalan Sultan Ibrahim, Kota Bharu, 15050, Kota Bharu, Kelantan, Malaysia. Our General
Manager and Chief Executive Officer (CEO) had agreed to contribute (RM) and each partner
will contribute (RM) for the start of the business and the rest will be financially supported by the
financial institution.
4. Management and Position:
The General Manager and Chief Executive Officer (CEO) of the business is Khairul Anwar bin
Noor Rahim and the other position is as below:
Administrative Manager : Tuan Ilyia Athirah binti Tuan Zulkifly
Sales & Marketing Manager : Nabilah Huda binti Abdul Shukor
Financial Manager : Nor Asna binti Mohd Akashah
Technical Manager : Noorul Amirah binti Muhammad
5. Date of Termination:
If any of the partner(s) dies, his or her family can replace the position by sending replacement
notice within 2 months after the deaths. If the family member failed to do so, his or her share will

52
be hand over to the family according to the capital contribution percentage. Termination will be
based on agreement of all parties concern.
Sections 26 and 27 of the Act (Partnership Act 1961), among other things, stipulate that the
following must be provided for in a partnership agreement:
a) Profit or losses are to be shared equally.
b) No interest is payable on a partner’s capital.
c) Each partner is entitled to a actively participate in the management of the business.
d) Each partner is entitled to a salary for participating in the partnership business.
e) Partners have the right to be paid based on their contribution to the business.
f) Daily normal things in business can be decided by the majority of the partners, but any
changes that regularly occur need to be made with consensus from all partners.
g) A partner may withdraw after getting the consent of the other partners.
h) The introduction of a new partner must have the unanimous consent of all existing partners.
i) All business accounts books need to be kept at the main business premises. Partners are
allowed to check through the books and they have the right to keep a copy of the books.

53
Signatures,
…………………………………………………..
(KHAIRUL ANWAR BIN NOOR RAHIM)
General Manager & Chief Executive Officer (CEO)
…………………………………………………..
(TUAN ILYIA ATHIRAH BINTI TUAN ZULKIFLY)
Administrative Manager
………………………………………
(NABILAH HUDA BINTI ABDUL SHUKOR)
Sales & Marketing Manager
………………………………
(NOR ASNA BINTI MOHD AKASHAH)
Financial Manager
………………………………
(NOORUL AMIRAH BINTI MUHAMMAD)
Technical Manager

Full Report Elephant Iron

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (20)

Ähnlich wie Full Report Elephant Iron

Ähnlich wie Full Report Elephant Iron (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Full Report Elephant Iron