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McDonald's: McDonald's is one of the largest fast food chains in the world
and has a strong presence in Pakistan. The first McDonald's outlet in Pakistan
opened in 1998 in Lahore. Since then, the company has expanded to over 73
locations across the country, including major cities like Karachi, Islamabad, and
Rawalpindi. McDonald's has been successful in Pakistan due to its affordable
menu, efficient service, and popular items such as burgers and fries.
KFC: KFC is another popular fast food chain that has been expanding across
Pakistan since the 1990s. The first KFC outlet in Pakistan opened in 1997 in
Karachi. Today, there are over 116 KFC outlets in the country, with a strong
presence in major cities such as Lahore, Islamabad, and Karachi. KFC's
success in Pakistan can be attributed to its wide range of menu items, including
chicken burgers, fried chicken, and sides like coleslaw and mashed potatoes.
Cheezious: Cheezious is a local fast food chain that specialises in grilled
cheese sandwiches. The company started in Lahore in 2017 and has since
expanded to other major cities like Islamabad and Karachi. Cheezious has been
successful due to its unique menu items and affordable prices. The company
has also been innovative in its marketing, using social media and influencer
campaigns to attract customers.
Subway: Subway is a global sandwich chain that has been expanding in
Pakistan since 2003. The first Subway outlet in Pakistan opened in Karachi.
Today, there are over 99 Subway outlets in the country, with a strong presence in
major cities such as Lahore and Islamabad. Subway's success in Pakistan can
be attributed to its healthy menu options, including sandwiches made with fresh
vegetables and lean proteins. The company has also been successful in catering
to local tastes, offering items such as chicken tikka subs and spicy sauces.
Overall, the expansion of these fast food chains in Pakistan reflects the country's
growing middle class and changing consumer preferences. As more people seek
convenience and affordability in their food choices, these chains are likely to
continue expanding and adapting to local tastes
6. McDonald's is known for offering affordable fast food
options with a consistent taste and quality around the world.
They are also known for their signature menu items like the
Big Mac and the Happy Meal, which are popular with both
children and adults. Their menu consists of primarily
burgers, fries, and beverages, but they have recently added
healthier options like salads and fruit smoothies. The quality
of McDonalds is high but it’s price is not too much high as
compared to it’s competitors (Subway, KFC, and
Cheezious).
The price and quality of KFC can vary depending on the
location and the specific menu items being ordered.
Generally, KFC is considered to be a moderately priced fast
food restaurant, with prices that are comparable to other
popular fast food chains. Food quality of KFC is also good.
Subway is a fast food chain that specializes in
sandwiches, salads, and wraps. However, the prices may
be higher compared to other fast-food chains in Pakistan,
as Subway is positioned as a slightly more upscale option.
It's always best to check the prices and reviews of specific
Subway locations in Pakistan before making a purchase.
The prices of Subway's menu items in Pakistan are
generally higher than those of McDonald's.
Cheezious is a local fast food chain in Pakistan that
specializes in grilled cheese sandwiches. They offer a
range of sandwiches with different fillings and toppings. The
prices of Cheezious's menu items may vary depending on
the location, but they are generally considered to be
affordable. Cheezious food quality is also good.
In terms of food quality, it is difficult to make a general
comparison between these chains as it can vary depending
on the location and the specific menu items ordered
8. In general, the food processing time for fast-food restaurants like
McDonald's, KFC, Subway, and Cheezious can vary depending on a few
factors such as the complexity of the order, the restaurant's current volume
of orders, and the time of day. In general, these fast food restaurants aim
to serve their food as quickly as possible to ensure customer satisfaction
and maintain efficiency. During peak hours, such as lunchtime and
dinnertime, you can expect to wait a bit longer than during slower periods.
Additionally, some items on the menu may take longer to prepare than
others. These restaurants typically have a standard processing time for
their menu items, which can range from a few minutes to several minutes.
For example for KFC its 2-3 mins Subway 3-5 mins,, KFC 10-15 mins, and
Cheezious 15-20 mins. As for Cheezious, it is a gourmet grilled cheese
restaurant that may take a bit longer to prepare their sandwiches, but it is
usually well worth the wait.
Additionally, it's worth noting that food safety and quality are crucial
considerations for these restaurants, so they take extra care to ensure that
their food is cooked to the proper temperature and meet their standards
before serving it to customers.
It's worth noting that the pandemic has affected the way many restaurants
operate, and some may have longer wait times or reduced menu options
as a result.
10. KFC locations offer drive-thru service although not in pakistan making
it easy for customers to grab a quick meal on the go. KFC staff are
generally friendly and helpful, and they strive to provide a positive
customer experience.
McDonald's staff are trained to work quickly and efficiently to ensure
that customers receive their orders promptly. Additionally, McDonald's
has implemented various technology and digital tools to improve the
ordering process and enhance the customer experience.
Subway is a popular sandwich chain that prides itself on offering fresh,
healthy food options. Subway staff were typically friendly and
accommodating in the past but realities have changed
Cheezious offers a more personalized and intimate customer
experience than larger chains like KFC, McDonald's, and Subway.
Cheezious staff may be more likely to engage with customers and
provide personalized recommendations and suggestions.
1. Speed of service: KFC and McDonald's are known for their fast-
food service, and customers usually expect their orders to be
fulfilled quickly. Subway also aims to provide fast service by
having their sandwiches made-to-order while customers watch.
Cheezious, on the other hand, is a gourmet grilled cheese
restaurant that may take a bit longer to prepare and serve their
food.
2. Staff friendliness: Customers expect friendly and helpful staff
who can answer their questions and address their concerns. In
general, all four chains have a customer service focus and
training programs for their staff to ensure they provide a positive
experience for their customers.
3. Cleanliness: Customers expect clean and hygienic
environments when dining out. All four chains prioritize
cleanliness and maintain high standards of sanitation.
4. Menu variety: Customers expect a variety of menu options to
choose from. KFC, McDonald's, and Subway all offer a wide range
of menu items. Cheezious, being a gourmet grilled cheese
restaurant, may have a smaller menu selection.
12. • The graph represents four fast food chains - Cheezious, KFC, McDonald's, and
Subway - with their menu innovation on the y-axis and price on the x-axis.
• Cheezious is positioned at the top left of the graph, indicating that it is the most
innovative of the four chains in terms of menu. Its price is placed in the mid-range,
indicating that it is not the most expensive or the cheapest option. Cheezious offers
mouthwatering Starters, delicious Pizzas, crispy Wings, Sandwiches, Platters, Side
order and many tastier food products. The chefs are highly trained and use only the
freshest and purest ingredients while preparing these marvelous offerings.
• Subway is positioned at the bottom right of the graph, indicating that it is the least
innovative of the four chains with a high price point. One of the major grievances
from Subway franchisees throughout the past few years was that the company was
slow to innovate.
• KFC and McDonald's are both positioned in the middle of the graph, indicating that
they are less innovative than Cheezious but more innovative than Subway. KFC is
placed higher on the price axis than McDonald's, indicating that KFC is more
expensive.
• Both mc Donald and KFC keeps on introducing new items to the menu for example
Mc Donald recently introduced deluxe mc chicken and kfc introduced chocolate
sundae
• Overall, the graph shows that there are significant differences between the four fast
food chains in terms of their menu innovation and price. Cheezious stands out as
the most innovative option, while Subway is the least innovative but the most
expensive. KFC and McDonald's fall somewhere in the middle in terms of both
innovation and price, but KFC is more expensive than McDonald's.
14. Your Text Here
In this graph, the x-axis represents brand reputation, and the y-axis represents
healthfulness. Each point represents a fast food chain, with its position on the graph
reflecting its relative score in these two factors. The legend indicates which point
corresponds to each chain.
•Subway is known for its healthier options such as salads and customizable
sandwiches, which allows customers to add as many vegetables as they like. This
helps them to have a higher score in terms of healthfulness. In addition, Subway has
built a strong brand reputation over the years, promoting itself as a healthier
alternative to traditional fast food chains. This has contributed to its position in the
upper-right corner of the graph, indicating a high score in both brand reputation and
healthfulness.
•McDonald's, on the other hand, has made an effort in recent years to introduce
healthier options such as grilled chicken items and salads. These options have
contributed to its higher score in terms of healthfulness compared to KFC. However,
its brand reputation in terms of healthfulness is not as strong as Subway's. As a
result, McDonald's is located in the middle of the graph, closer to the upper-right
corner.
•Cheezious offers items that are high in calories, but it contains cheese which is a
source of protein and calcium. Cheese is also associated with indulgence and
satisfaction, which has helped to improve its brand reputation compared to KFC.
However, it is still not considered as healthy as Subway or McDonald's. Therefore, it
is located closer to the center of the graph, reflecting its lower score compared to
Subway and McDonald's.
•KFC, as mentioned earlier, mostly offers fried chicken burgers and other items that
are high in calories. This has led to a lower score in terms of healthfulness
compared to the other three fast food chains. Additionally, KFC has not marketed
itself as a healthier option, leading to a weaker brand reputation in terms of
healthfulness. As a result, it is located in the lower left corner of the graph,
indicating a lower score in both brand reputation and healthfulness
In conclusion, this graph helps to visualize the relative position of these four fast
food chains in terms of brand reputation and healthfulness, providing an overview
of how they compare in these two important factors.
16. DRIVERS
Growing use of the internet and
emerging new technology
applications
1: Improved Data Collection and
Analysis, Enhanced Customer
Experience, Increased
Competition.
2: Help McDonald's to reach a
wider audience through online
ordering and delivery services.
Improve customer experience.
3: The growing use of the internet
and emerging new technology
applications has likely made
competition tougher for
McDonald's in Pakistan over the
past 3 to 5 years
.4: potentially benefit McDonald's
by allowing the company to
expand its digital presence, reach
new customers, and enhance the
efficiency of its operations
.5: Delivery Services, Enhanced
Customer Experience, Payment
options.
Product innovation
1. Automated Ordering Systems Self ordering
kiosks Mobile Ordering and Payment
Environmental Sustainability’
2. Introduction of Halal meat Menu
diversification Introduction of breakfast
items (egg muffins and hash browns, which
were previously not available in the
country)
3. McDonald's has gained a competitive edge
over other fast food chains by offering
halal meat, diversifying its menu,
introducing breakfast items, and
implementing digital ordering and payment
systems. These innovations have attracted
a broader customer base and increased the
demand for McDonald's products in
Pakistan
4. Profitability in Pakistan would depend on a
range of factors. But the good expansion of
the franchise proves to have good
profitability rate.
5. The impact of these product innovations in
Pakistan is likely to be positive, as they
cater to the evolving taste preferences of
the country's young and growing
population. Increased foot traffic
Technology Advancement
1. digital ordering, self ordering
kiosks, mobile apps, automation
2. process became convenient
and efficient, potentially leading
to increased demand from
customers.
3. made the driving force
competition tougher as it forced
the company to adapt to
changing consumer preferences
and stay competitive
4. lead McDonald's to higher
profitability by improving its
operations but technology can
also require significant
investments and may increase
competition
5. technology will continue to
shape the future by improved
operations and efficiency ,
emphasizing on ethical and
sustainability practice
