200810 Communities&Conversations

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Rob Inskeep

This is a 'vanilla' version of a presentation I gave at the UCB International ‘Online Media’ Forum in October 2008

Technologie

Digital Content, Communities & Conversations A forward looking view for engaging your communities October 2008

start setting the scene content communities conversations where to from here conclusion

content setting the scene content communities conversations where to from here conclusion

communities setting the scene content communities conversations where to from here conclusion

conversations setting the scene content communities conversations where to from here conclusion

company  consumer is there anyone there?

social media puts consumers in control of the conversation

conclusion setting the scene content communities conversations where to from here conclusion

where to from here? setting the scene content communities conversations where to from here conclusion

e: rob@inskeep.net twitter: nz_rob w: http://rob-the.geek.nz

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200810 Communities&Conversations

1. Digital Content, Communities & Conversations A forward looking view for engaging your communities October 2008

2. start setting the scene content communities conversations where to from here conclusion

3. who

4. Rob Inskeep

7. content

8. communities

9. conversations

10. content setting the scene content communities conversations where to from here conclusion

11. who creates it?

12. ...and how?

13. what is this content?

14. content creation

15.

16.

17.

18. anyone can create

19. anyone can distribute

20. are you looking to control

21. or collaborate?

22. communities setting the scene content communities conversations where to from here conclusion

23. !

24. whose content do I want?

25. Image Credit: TheSkyewire.com

26. help me find it

27. help me receive it

28. help me rate it

29. help me spread it

30. success = understanding

31. who they are

32. what they want

33. where they want it

34.

35.

36.

37.

38. Photo Credit: jaymce

39. conversations setting the scene content communities conversations where to from here conclusion

40. what?

41. where?

42. who?

43.

44. web 1.0

45. company  consumer shut up and LISTEN

46. web 1.0 – R.I.P.

47. web 2.0 ?

48. company  consumer is there anyone there?

49. markets are conversations

50. build trust

51. Source: Edleman Trust Barometer

52. build credibility

53.

54. social media puts consumers in control of the conversation

55. conclusion setting the scene content communities conversations where to from here conclusion

56. digital media creation ↑

57. distribution ↑

58. digital rights & content protection ↓

59. ↔↕ regionalisation ↕↔

60. viewership

61. where to from here? setting the scene content communities conversations where to from here conclusion

62. digital devices will be connected

63. individuals have a voice

64. privacy will decline

65. information overload & pollution

66. virtual spaces, friendships

67. community nomadicity

68. web 3.0

69. e: rob@inskeep.net twitter: nz_rob w: http://rob-the.geek.nz

70. unicast

71. 10Mbps 10Mbps 20Mbps 10Mbps 30Mbps 10Mbps

72. multicast

73. 10Mbps 10Mbps 10Mbps 10Mbps 10Mbps

74. getting closer

75. peer to peer

76. 100101010 010010101 100101010 010010101 101001010 010011-010 001010010 000110011 100101010 010010101 101001010 010011-010 100101010 010010101 100101010 010010101

200810 Communities&Conversations

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