2. Mulchfest 2009 provided New Yorkers with a convenient and free
opportunity to recycle their Christmas trees into “mulch” for personal use.
Highlights
• 17,083 trees mulched (a 30% increase from 2008)
• Total of 29 chipping sites and an additional 60 drop
off sites across all five boroughs
• 10,000 Biodegradeable Mulchfest Plastic Bags provided by The Home
Depot
• 25 media outlets covered Mulchfest, including
coverage by NY1, WNBC, WCBS, and Fox
4. Chipping Sites
Saturday and Sunday, January 10th and 11th, 2009
Parks hosted 29 chipping sites throughout all 5 boroughs:
Bronx Queens
Brook Park Cunningham Park
River Park Juniper Valley Park
Bissell Gardens Forest Park Bandshell
Van Cortlandt Kissena Park
Astoria Park
Brooklyn Travers Park
McCarren Park Roy Wilkins Park
Fort Greene Park
Cobble Hill Park Manhattan
Prospect Park Tompkins Square Park
Prospect Park Circle Central Park (3 locations)
Owls Head Park Stuyvesant Town
Marine Park Washington Square Park
Hattie Carthan Garden Carl Schurz Park
Bowling Green
Staten Island
Clove Lakes Park
Midland Beach Parking Lot
Conference House Parking Lot
Holzka Garden
5. City Hall Park Press Conference
January 10, 2009
Mayor Bloomberg kicks off Mulchfest with a press
conference at City Hall Park. The Mayor is joined by
Parks Commissioner Adrian Benepe and Sanitation
Commissioner John Doherty.
9. Advertising & Marketing
• 30,000 Tree Hang Tags
• 5,000 Flyers
• 1,500 Posters
• Signage featured at all 89 Mulchfest
locations
• Press releases and announcements
• 10,000 Mulch Bags
• NYC Parks website (250,000 unique
visitors / month)
10. Advertising & Marketing
Department of Sanitation
• Inclusion in Recycle more, Waste
Less! December 2008 Newsletter
(11,000 subscribers)
• NYC WasteLe$$ website
(1,684,498 hits/month)
• NYC Compost Project website
11. Advertising & Marketing
Radio Partners
• 101.9 RXP, 98.7 Kiss & Hot 97
• Promotion reached total of 3
million listeners
• Total of 90 (:15 second) PSAs
• Featured on station websites (over
2 million unique visitors)
• Inclusion in station newsletters
(total circ. 272,000)
12. Press
Mulchfest received over 25 media hits both
locally and across the nation. Highlights include:
Print
• Time Out New York
• Washington Post
• New York Post
• Daily News
• amNY
• The Villager
• Associated Press Wire
Television
• Fox 5 News
• ABC News
• CBS 2
• NY1
• NBC 4
13. Press
Online Coverage
• Fox News • El Nuevo Diario
• NY1 • Queens Gazette
• Daily News • BrooklynAbout.com
• WNYC • Riverdale Press
• Time Out New York • The Villager
• CBS 2 • About.com
• WCBS Radio 880
• NBC 4 As well as various local
• amNY, publication websites.
• 1010Wins
• Gothamist
• Treehugger.com
• YouTube
• Brooklyn Daily Eagle
• Plenty Magazine
• Epoch Times
• Staten Island Advance
14. Sponsors
• Department of Sanitation –
provided free Polaroid photos with
Recycling Bin Characters
• Home Depot – Support for 10,000
biodegradeable bags
• Peanut Chews – 6,000 pieces of
candy
• Hot Tamales – 6,000 pieces of candy
• Green Mountain Coffee – coffee
donation
• Cabot Cheese – cheese donation
15. Thank you for making Mulchfest 2009 such a success!
Interested in getting involved next year?
Please contact Christine Dabrow at:
212.360.8144 / Christine.Dabrow@parks.nyc.gov
To view this slideshow online, visit
http://www.nycgovparks.org/services/mulchfest/mulchfest.html
