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Culinary Training at Bayan Academy Case Analysis Cynthia C. Maandal Ateneo Graduate School of Business April, 2010
Outline:Where’s the beef? Case Facts Your Individual Submission 13 P Approach (Use 9Ps) SPADER Approach Your Summary & Conclusion
Case facts 1
Case facts 2
1. BayanCulinary Academy Enrollees who are relatives of Bayan Foundation Microfinance clients Culinary enthusiasts Cooking staff of hotels and restaurants
2. Primary Target Market (PTM) Relatives of Bayan Foundation Microfinance clients
3. Positioning Partnership with TESDA
4. Pricing Voucher redemption for every student who pass TESDA technical examination At least 25 students per class
5. Promo TESDA Registered Certificate Course 100% Passing TESDA
6. Product Commercial Cooking Certificate Course
7. Place Create a partnership with TESDA
8. Process How many vouchers TESDA distribute for redemption
9. People Train accordingly
Conclusion Bayan Culinary Academy with its 100% passing grade had an advantage and has great potential of maximizing students.
Situation Culinary School of Bayan Academy train enrollees who are relatives of Bayan Foundation Microfinance in partnership with TESDA who redeem voucher for every student who passed the TESDA technical examination.
Problems Not all enrollees show interest in the entire training program unknown to TESDA 55% employment rate ( target 85%) How to recover cost if lower than 25 enrollees
Alternatives Going the extra mile Keep contact with enrollees Refer students to prospective employers Be competitive Create new partners like hotels and restaurants
Decision Be competitive and create new partners.
Execution All students with high ratings on theoretical course would be referred to prospective employers
Your Summary & Conclusions From 13 P Approach All Bayan Culinary Academy enrollees passed TESDA From SPADER Approach Bayan Culinary Academy has to find alternatives to improve turn-out of students.
Culinary Training at Bayan Academy Case Analysis Cynthia Maandal Prof. Remigio Joseph De Ungria Ateneo Graduate School of Business April, 2010

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Bayan culinary training academy case

  • 1. Culinary Training at Bayan Academy Case Analysis Cynthia C. Maandal Ateneo Graduate School of Business April, 2010
  • 2. Outline:Where’s the beef? Case Facts Your Individual Submission 13 P Approach (Use 9Ps) SPADER Approach Your Summary & Conclusion
  • 5. 1. BayanCulinary Academy Enrollees who are relatives of Bayan Foundation Microfinance clients Culinary enthusiasts Cooking staff of hotels and restaurants
  • 6. 2. Primary Target Market (PTM) Relatives of Bayan Foundation Microfinance clients
  • 7. 3. Positioning Partnership with TESDA
  • 8. 4. Pricing Voucher redemption for every student who pass TESDA technical examination At least 25 students per class
  • 9. 5. Promo TESDA Registered Certificate Course 100% Passing TESDA
  • 10. 6. Product Commercial Cooking Certificate Course
  • 11. 7. Place Create a partnership with TESDA
  • 12. 8. Process How many vouchers TESDA distribute for redemption
  • 13. 9. People Train accordingly
  • 14. Conclusion Bayan Culinary Academy with its 100% passing grade had an advantage and has great potential of maximizing students.
  • 15. Situation Culinary School of Bayan Academy train enrollees who are relatives of Bayan Foundation Microfinance in partnership with TESDA who redeem voucher for every student who passed the TESDA technical examination.
  • 16. Problems Not all enrollees show interest in the entire training program unknown to TESDA 55% employment rate ( target 85%) How to recover cost if lower than 25 enrollees
  • 17. Alternatives Going the extra mile Keep contact with enrollees Refer students to prospective employers Be competitive Create new partners like hotels and restaurants
  • 18. Decision Be competitive and create new partners.
  • 19. Execution All students with high ratings on theoretical course would be referred to prospective employers
  • 20. Your Summary & Conclusions From 13 P Approach All Bayan Culinary Academy enrollees passed TESDA From SPADER Approach Bayan Culinary Academy has to find alternatives to improve turn-out of students.
  • 21. Culinary Training at Bayan Academy Case Analysis Cynthia Maandal Prof. Remigio Joseph De Ungria Ateneo Graduate School of Business April, 2010